Commercial Integrator September 2022 - 74

VIRTUAL REALITY
Equalizing the Playing Field
When people can clearly envision the final
result - when it is right in front of them -
everyone has a natural tendency to speak
up, Thorson opines. That's true even if they
don't possess in-depth AV knowledge. He
then reveals that the VR-as-a-Service model
has built-in design logic, which allows users
to determine whether a room/technology
configuration will actually work. " Essentially,
because of this built-in design logic
and the ability to experience the proposed
space virtually, VR allows people to make
an educated decision, which is an incredibly
powerful thing, " he adds.
When integrators rely on documents
filled with technical jargon, such as acoustic
dispersion patterns or camera field of view,
Thorson explains, some stakeholders/end
users feel alienated from the conversation.
They don't have a real entry point. " However,
with proper visualization, it's easier
to discuss [issues] and arrive at prompt
decisions, " he states.
Thorson cites an example of a workspace
design that had two large displays
placed side by side with one camera
below. " For executives in the room, they
had to move their head side-to-side, " he
recounts, " But for remote participants,
it seemed as if they were performing the
universal indicator for 'no,' which didn't
look too good! " Although the camera
placement was rectified later, Thorson
expands on how using VR would've helped
approach the problem. " In VR, it's easy
to see how different camera angles affect
the participants' view, " he says. " If the two
don't align, it appears as a red flag. "
Thorson continues, " Users can then shift
and change the camera placements. They
can also customize cameras, audio and other
equipment as per their needs. This allows
them the space for experimentation. " He
summarizes, " Mainly, the problem is solved
even before the room has come to life! "
Brueck notes that VR also presents a
more economical solution. Oftentimes, he
comments, integrators and other project
stakeholders go back and forth on designs;
this becomes not only time consuming
but also expensive. To augment his point,
Brueck highlights one of the disadvantages
of traditional 3D rendering tools. " They're
74
A Tool for Integrators
Anyone who perceives it from the perspective of problem-solving will most certainly find
good, practical uses for VR. No wonder it attracted so much attention at InfoComm '22!
great tools, but often costly and cumbersome, "
he acknowledges. " If the renders
come in toward the end of the project,
it becomes a crucial standpoint with the
looming deadline. " Brueck notes that, by
the time that point is reached, it's almost
too late to revisit decisions made during the
design process.
" We have a saying: 'Fail early,' " Brueck
declares. You want to discover failures early
on, when the repercussions are minimal. According
to Brueck, VR helps integrators and
consultants embrace that philosophy, as it
brings stakeholders together earlier and,
therefore, keeps the costs of implementing
changes low.
Brueck recalls an integrator who was
looking to refresh an old conference room
that had a projection screen nearly covering
an entire wall. " Also, they were on a tight
budget, and there was already an installed
Commercial Integrator SEPTEMBER 2022
camera, " he continues. " There was no optimal
place for the new camera. Any location
picked would be a significant compromise,
and the stakeholders couldn't agree on the
least-worst option. " By building the room in
VR, however, the team quickly discovered
what the video-call experience would be
like and were able to agree on the best
solution. As a result, the team could remain
on target with both the budget and the
installation timeline.
Every aspect of the integration industry
has been affected by the pandemic and its related
effects. However, VR can help mitigate
some of these issues - supply-chain snarls,
uncertain project timelines or even a dearth
of in-person meetings. Brueck explains that
decision-making now must be quicker than
ever before. " We need to make these decisions
now, " he expounds. " However, [many
decisions] are based on vague and changing
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Commercial Integrator September 2022

Table of Contents for the Digital Edition of Commercial Integrator September 2022

Commercial Integrator September 2022 - Cover1
Commercial Integrator September 2022 - Cover2
Commercial Integrator September 2022 - 1
Commercial Integrator September 2022 - 2
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