Commercial Integrator September 2022 - 75

data, which means the urgency and stakes
have never been greater. " Thorson chimes in,
adding, " When you bring people together
in a virtual-experience meeting, it facilitates
a better collaboration. People can exchange
feedback and decisions in a timely fashion. "
Summing things up, he adds, " In essence,
we're looking to enhance productivity and
streamline the whole process for everyone
across the board. "
Embracing VR as a Tool
Quite simply, VR is an incredibly powerful
design tool for those tackling the new
hybrid-work model. And, summing up what
we've learned, VR-as-a-Service for
integrators enables greater efficiency,
greater profit potential and fewer callbacks,
making it a huge asset from a business
standpoint. What's more, it breaks barriers
to productivity and enhances creativity.
Alluding to the pandemic, Thorson states,
" VR is resonating with customers now, as
the [drive for] meeting equity has changed.
Workplace design itself has changed.
Obviously, there are a host of other tools,
but VR helps visualize those end results. "
And, most importantly, it does so early in
the process and in a way that empowers all
stakeholders to have their voices heard.
Thinking about the future, Thorson and
'The problem is solved
even before the room
has come to life!'
- David Thorson, AVI-SPL
According to Brueck, VR, at its core,
helps to solve problems, and that's why
it's gaining traction. " We're not meeting in
VR for the sake of VR, " he explains. " We're
meeting in VR to envision something that
occupies space - basically, we're solving a
spatial problem. "
Brueck both emphasize that this is just the
beginning. Thorson also expresses his
optimism on the adoption of VR technologies
in other spaces. " We're leading the way with
VR now, and I see it going a long way yet, "
he declares. " Especially with applications in
immersive environments. Yesterday, it was a
movie studio; today, it is an XR studio. Maybe
it's an executive meeting today; tomorrow,
it's a virtual enhanced briefing system. "
He also believes that the world of VR is still
unpredictable, which means interesting
applications could materialize in the future.
Brueck echoes those thoughts, adding,
" VR is tightly intertwined with the hardware.
While hardware is easy to predict, the
software application remains unprecedented. "
He speculates that VR-as-a-Service is
still in its infancy. Nevertheless, he asserts,
" I think applications in the future will, in
fact, surprise us. Anyone who perceives it
from a problem-solving mindset will most
certainly find incredible uses of VR. " CI
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Commercial Integrator September 2022

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