Hospitality Design - April 2021 - 42

perspectives interview

From Anacapa Architecture and Geremia Design, AutoCamp
Yosemite features a two-story clubhouse clad with sealed
pine, blackened steel, and board-formed concrete

Yosemite's clubhouse, meant to feel like
a contemporary living room, includes the
AutoCamp brand signature hanging fireplace

This past year, as COVID-19 ravaged the travel industry, AutoCamp
destinations became more coveted than ever as people sought escape and
solitude. Since the first location in Santa Barbara, which has since closed,
AutoCamps have opened in California's Russian River Valley and Yosemite
National Park-both the handiwork of San Francisco studio Geremia Design
and Santa Barbara firm Anacapa Architecture. Next up: Workshop/APDdesigned sites in Cape Cod, Massachusetts (opening this month) and the
Catskills, New York (debuting spring of 2022); as well as outposts in Joshua
Tree, California and Zion National Park in Utah (set to open this fall and
next spring, respectively, both created by HKS Architects and San Franciscobased Narrative Design Studio). They bring the pioneering luxury camping
company's roster to six locations. Further, Miller says the company hopes to
open an additional 25 to 30 properties in the U.S. over the next five years.
Here, the Saatchi & Saatchi alum shares the company's early
beginnings, the emergence of camping as a luxury experience, and how
AutoCamp became a balm for many during these distressing times.

How did your experience with the Loop turn into AutoCamp?

[After the Loop opened], I was at lunch with Neil, and he said, 'I've been
working on [acquiring this campground] for a while. I think this project
is something you're going to love.' I was early in my career at that point
and had nothing to lose. I was enthused about it because it was so unique.
It was so quick to acquire the property in Santa Barbara [it took about six
months] that we didn't have a real operational or marketing plan. It was
right around Christmas 2012 when we brought the Airstreams on and we
were like, 'Wow! We have an Airstream hotel now.' We built a basic website
and had a broken booking platform and all of our phone calls were going to
my cell phone. We listed it on Airbnb as well. It wasn't clearly a [traditional]

042

April 2021 hospitalitydesign.com


http://www.hospitalitydesign.com

Hospitality Design - April 2021

Table of Contents for the Digital Edition of Hospitality Design - April 2021

contents
from the editor
behind the design
sketchbook
trends: purposeful design
trends: cabins
trends: big ideas
interview: lindsay kaplan + avroko
interview: ryan miller
interview: lionel ohayon
profile: boa
art
sustainable
textiles
seating
unplug + recharge
off-the-grid hideaway: casa na terra
experiential dispensary: alchemy
family-focused clubhouse: pokopoko
culturally conscious retreat: the tiing tejakula villas
respectful restoration: raas chhatrasagar
immersive spa resort: terme di saturnia
urban oasis: io beauty gallery
sustainable hotel: paradero todos santos
holistic wellbeing: practice in the city
self (hair) care: goodbody
modern maternal: health oula
ad index
back sapce: sachin rastogi
Hospitality Design - April 2021 - Intro
Hospitality Design - April 2021 - Cover1
Hospitality Design - April 2021 - Cover2
Hospitality Design - April 2021 - 1
Hospitality Design - April 2021 - 2
Hospitality Design - April 2021 - contents
Hospitality Design - April 2021 - from the editor
Hospitality Design - April 2021 - 5
Hospitality Design - April 2021 - behind the design
Hospitality Design - April 2021 - 7
Hospitality Design - April 2021 - 8
Hospitality Design - April 2021 - 9
Hospitality Design - April 2021 - 10
Hospitality Design - April 2021 - sketchbook
Hospitality Design - April 2021 - 12
Hospitality Design - April 2021 - 13
Hospitality Design - April 2021 - 14
Hospitality Design - April 2021 - trends: purposeful design
Hospitality Design - April 2021 - 16
Hospitality Design - April 2021 - 17
Hospitality Design - April 2021 - 18
Hospitality Design - April 2021 - 19
Hospitality Design - April 2021 - 20
Hospitality Design - April 2021 - 21
Hospitality Design - April 2021 - 22
Hospitality Design - April 2021 - trends: cabins
Hospitality Design - April 2021 - 24
Hospitality Design - April 2021 - 25
Hospitality Design - April 2021 - 26
Hospitality Design - April 2021 - 27
Hospitality Design - April 2021 - 28
Hospitality Design - April 2021 - 29
Hospitality Design - April 2021 - 30
Hospitality Design - April 2021 - trends: big ideas
Hospitality Design - April 2021 - 32
Hospitality Design - April 2021 - 33
Hospitality Design - April 2021 - 34
Hospitality Design - April 2021 - 35
Hospitality Design - April 2021 - 36
Hospitality Design - April 2021 - interview: lindsay kaplan + avroko
Hospitality Design - April 2021 - 38
Hospitality Design - April 2021 - 39
Hospitality Design - April 2021 - 40
Hospitality Design - April 2021 - interview: ryan miller
Hospitality Design - April 2021 - 42
Hospitality Design - April 2021 - 43
Hospitality Design - April 2021 - 44
Hospitality Design - April 2021 - interview: lionel ohayon
Hospitality Design - April 2021 - 46
Hospitality Design - April 2021 - profile: boa
Hospitality Design - April 2021 - art
Hospitality Design - April 2021 - 49
Hospitality Design - April 2021 - 50
Hospitality Design - April 2021 - sustainable
Hospitality Design - April 2021 - 52
Hospitality Design - April 2021 - textiles
Hospitality Design - April 2021 - 54
Hospitality Design - April 2021 - 55
Hospitality Design - April 2021 - 56
Hospitality Design - April 2021 - 57
Hospitality Design - April 2021 - 58
Hospitality Design - April 2021 - seating
Hospitality Design - April 2021 - 60
Hospitality Design - April 2021 - 61
Hospitality Design - April 2021 - 62
Hospitality Design - April 2021 - unplug + recharge
Hospitality Design - April 2021 - off-the-grid hideaway: casa na terra
Hospitality Design - April 2021 - 65
Hospitality Design - April 2021 - 66
Hospitality Design - April 2021 - 67
Hospitality Design - April 2021 - experiential dispensary: alchemy
Hospitality Design - April 2021 - 69
Hospitality Design - April 2021 - 70
Hospitality Design - April 2021 - 71
Hospitality Design - April 2021 - family-focused clubhouse: pokopoko
Hospitality Design - April 2021 - 73
Hospitality Design - April 2021 - culturally conscious retreat: the tiing tejakula villas
Hospitality Design - April 2021 - 75
Hospitality Design - April 2021 - respectful restoration: raas chhatrasagar
Hospitality Design - April 2021 - 77
Hospitality Design - April 2021 - immersive spa resort: terme di saturnia
Hospitality Design - April 2021 - 79
Hospitality Design - April 2021 - urban oasis: io beauty gallery
Hospitality Design - April 2021 - 81
Hospitality Design - April 2021 - sustainable hotel: paradero todos santos
Hospitality Design - April 2021 - holistic wellbeing: practice in the city
Hospitality Design - April 2021 - self (hair) care: goodbody
Hospitality Design - April 2021 - modern maternal: health oula
Hospitality Design - April 2021 - ad index
Hospitality Design - April 2021 - 87
Hospitality Design - April 2021 - back sapce: sachin rastogi
Hospitality Design - April 2021 - Cover3
Hospitality Design - April 2021 - Cover4
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