Hospitality Design - April 2021 - 45

perspectives interview
By Katie Kervin
Photos by Chris Cooper and Pietro Milici

A waiting area at the David H. Koch Center for Cancer Care
at Memorial Sloan Kettering Cancer Center in New York

TAKE CARE
ICRAVE's Lionel Ohayon imagines a better
approach to healthcare design

Known for his innovative hospitality work (in
airports, for restaurants and bars, and hotels
like the Sir Adam Hotel in Amsterdam), Lionel
Ohayon, founder of New York firm ICRAVE, has
recently embarked on a healthcare design journey.
His team's work for cancer-care leader Memorial
Sloan Kettering (MSK) boasts several New York
projects, including a cancer center, surgery center,
and lounge. Here, he details his studio's approach
to wellness design-one that involves compassion,
empathy, and ingenuity.

How does your hospitality work inform
your healthcare design work?

Hospitality and hospital are born together.
We've learned about human interactions,
enabling life, and how to manage anxiety in
our hospitality work. A hospital brings all that
learning into hyper focus.

How has your work for MSK evolved your
design ethos?

We asked, 'Can we design a building that is an
active participant in your cure?' We felt we could

do more-that the solutions we put forward
could have a greater impact on the lives of
cancer patients who would be spending
significant time in these places. We spent a
ton of time trying to understand how this
building serves the patients. It changed our
process. We approach our projects from a
new lens and craft purpose into our work.

How did you create a space that is
centered around self-discovery?

[We learned for cancer patients] one of the
most debilitating things about the experience
is that you lose control of your life: what you
eat, your schedule, etc. We wanted to give
people the power of choice. We conceived
the hospital as a vertical city with a series of
neighborhoods with their own characteristics.
The three main concepts are activation,
restoration, and recreation. Each delivers a
different experience, and within each are
spaces that allow patients to take back some
control, even if that means finding quiet
tucked into a small corner.

What does it mean to design with
compassion?

A hospital is a very real landscape. The
dramas that unfold are profound. You
are literally dealing with life and death

moments every day. Sometimes leaving
the hospital and facing the world can be
overwhelming. Creating private spaces where
you can regroup, close a door, and collect
yourself before setting out onto the streets of
New York meant redesigning the process of
how information is shared. That is designing
for compassion. Designing with compassion
is understanding there are needs that support
the everyday. It's about creating spaces that
cater to caregivers. For the staff, it's providing
food and sunlight and places to unwind and
find balance. For patients, a warm welcome
and thoughtful goodbye. These are sentient
truths that don't always show up in a plan or a
photo but are the essence of wellness design.

What makes healthcare spaces feel
welcoming and intimate?

We never thought of them as healthcare
spaces. We used a different palette box and
materials. When we couldn't find something
that worked, we developed it. If we had started
from healthcare and tried to move the dial
to hospitality, we would have had moderate
success. However, our client wanted an
evolution. Few would have expected MSK to
hire ICRAVE. I give them credit for that. hd
See m ore at hospi t al i t ydesi g n.com

hospitalitydesign.com April 2021

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Hospitality Design - April 2021

Table of Contents for the Digital Edition of Hospitality Design - April 2021

contents
from the editor
behind the design
sketchbook
trends: purposeful design
trends: cabins
trends: big ideas
interview: lindsay kaplan + avroko
interview: ryan miller
interview: lionel ohayon
profile: boa
art
sustainable
textiles
seating
unplug + recharge
off-the-grid hideaway: casa na terra
experiential dispensary: alchemy
family-focused clubhouse: pokopoko
culturally conscious retreat: the tiing tejakula villas
respectful restoration: raas chhatrasagar
immersive spa resort: terme di saturnia
urban oasis: io beauty gallery
sustainable hotel: paradero todos santos
holistic wellbeing: practice in the city
self (hair) care: goodbody
modern maternal: health oula
ad index
back sapce: sachin rastogi
Hospitality Design - April 2021 - Intro
Hospitality Design - April 2021 - Cover1
Hospitality Design - April 2021 - Cover2
Hospitality Design - April 2021 - 1
Hospitality Design - April 2021 - 2
Hospitality Design - April 2021 - contents
Hospitality Design - April 2021 - from the editor
Hospitality Design - April 2021 - 5
Hospitality Design - April 2021 - behind the design
Hospitality Design - April 2021 - 7
Hospitality Design - April 2021 - 8
Hospitality Design - April 2021 - 9
Hospitality Design - April 2021 - 10
Hospitality Design - April 2021 - sketchbook
Hospitality Design - April 2021 - 12
Hospitality Design - April 2021 - 13
Hospitality Design - April 2021 - 14
Hospitality Design - April 2021 - trends: purposeful design
Hospitality Design - April 2021 - 16
Hospitality Design - April 2021 - 17
Hospitality Design - April 2021 - 18
Hospitality Design - April 2021 - 19
Hospitality Design - April 2021 - 20
Hospitality Design - April 2021 - 21
Hospitality Design - April 2021 - 22
Hospitality Design - April 2021 - trends: cabins
Hospitality Design - April 2021 - 24
Hospitality Design - April 2021 - 25
Hospitality Design - April 2021 - 26
Hospitality Design - April 2021 - 27
Hospitality Design - April 2021 - 28
Hospitality Design - April 2021 - 29
Hospitality Design - April 2021 - 30
Hospitality Design - April 2021 - trends: big ideas
Hospitality Design - April 2021 - 32
Hospitality Design - April 2021 - 33
Hospitality Design - April 2021 - 34
Hospitality Design - April 2021 - 35
Hospitality Design - April 2021 - 36
Hospitality Design - April 2021 - interview: lindsay kaplan + avroko
Hospitality Design - April 2021 - 38
Hospitality Design - April 2021 - 39
Hospitality Design - April 2021 - 40
Hospitality Design - April 2021 - interview: ryan miller
Hospitality Design - April 2021 - 42
Hospitality Design - April 2021 - 43
Hospitality Design - April 2021 - 44
Hospitality Design - April 2021 - interview: lionel ohayon
Hospitality Design - April 2021 - 46
Hospitality Design - April 2021 - profile: boa
Hospitality Design - April 2021 - art
Hospitality Design - April 2021 - 49
Hospitality Design - April 2021 - 50
Hospitality Design - April 2021 - sustainable
Hospitality Design - April 2021 - 52
Hospitality Design - April 2021 - textiles
Hospitality Design - April 2021 - 54
Hospitality Design - April 2021 - 55
Hospitality Design - April 2021 - 56
Hospitality Design - April 2021 - 57
Hospitality Design - April 2021 - 58
Hospitality Design - April 2021 - seating
Hospitality Design - April 2021 - 60
Hospitality Design - April 2021 - 61
Hospitality Design - April 2021 - 62
Hospitality Design - April 2021 - unplug + recharge
Hospitality Design - April 2021 - off-the-grid hideaway: casa na terra
Hospitality Design - April 2021 - 65
Hospitality Design - April 2021 - 66
Hospitality Design - April 2021 - 67
Hospitality Design - April 2021 - experiential dispensary: alchemy
Hospitality Design - April 2021 - 69
Hospitality Design - April 2021 - 70
Hospitality Design - April 2021 - 71
Hospitality Design - April 2021 - family-focused clubhouse: pokopoko
Hospitality Design - April 2021 - 73
Hospitality Design - April 2021 - culturally conscious retreat: the tiing tejakula villas
Hospitality Design - April 2021 - 75
Hospitality Design - April 2021 - respectful restoration: raas chhatrasagar
Hospitality Design - April 2021 - 77
Hospitality Design - April 2021 - immersive spa resort: terme di saturnia
Hospitality Design - April 2021 - 79
Hospitality Design - April 2021 - urban oasis: io beauty gallery
Hospitality Design - April 2021 - 81
Hospitality Design - April 2021 - sustainable hotel: paradero todos santos
Hospitality Design - April 2021 - holistic wellbeing: practice in the city
Hospitality Design - April 2021 - self (hair) care: goodbody
Hospitality Design - April 2021 - modern maternal: health oula
Hospitality Design - April 2021 - ad index
Hospitality Design - April 2021 - 87
Hospitality Design - April 2021 - back sapce: sachin rastogi
Hospitality Design - April 2021 - Cover3
Hospitality Design - April 2021 - Cover4
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