Hospitality Design - April 2021 - 85

unplug + recharge modern maternal health

Oula

Photos by ALESSA HESS and TORY WILLIAMS

Brooklyn, New York
Oula founders Adrianne Nickerson
and Elaine Purcell wanted to disrupt
the maternity space with a modern
design that reflected the thoughtful
and innovative care the Brooklyn
center provides its patients. They
tasked Alessa Hess, founder and lead
designer for local firm Very Truly
Yours, with bringing that vision to
life. Hess approached the renovation
of an existing doctor's office via a
hospitality lens, dotting the interiors
with peaceful moments. By opening
up the reception area, reimagining
the existing layout, and reducing
the number of exam rooms from
four to three, she created a setting
that is warm, inviting, and above all
else, soothing. " Everything in this
space was designed with the patient
in mind, and an attempt to make
the experience of their maternity
care something to look forward
to, " Hess says, pointing to curves
in the beverage bar, the undulating
edges on the window banquette, and
rounded wooden spheres that help
soften the rooms. An inviting palette
of terracotta, soft pink, yellow, and
blue plays off the brand colors and
further responds to Oula's mission.
" By layering materials and colors in
varying shades, we built out a space
that feels bold and colorful without
feeling stark, " she says.

The corridor was designed in darker shades to transition
from the reception area to the private exam rooms

Red oak wall applications and walnut flooring
create a warm and inviting vibe at Oula

A curving window banquette
softens the space

A deep blue restroom is a departure from
the warm colors throughout the space

hospitalitydesign.com April 2021

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Hospitality Design - April 2021

Table of Contents for the Digital Edition of Hospitality Design - April 2021

contents
from the editor
behind the design
sketchbook
trends: purposeful design
trends: cabins
trends: big ideas
interview: lindsay kaplan + avroko
interview: ryan miller
interview: lionel ohayon
profile: boa
art
sustainable
textiles
seating
unplug + recharge
off-the-grid hideaway: casa na terra
experiential dispensary: alchemy
family-focused clubhouse: pokopoko
culturally conscious retreat: the tiing tejakula villas
respectful restoration: raas chhatrasagar
immersive spa resort: terme di saturnia
urban oasis: io beauty gallery
sustainable hotel: paradero todos santos
holistic wellbeing: practice in the city
self (hair) care: goodbody
modern maternal: health oula
ad index
back space: sachin rastogi
Hospitality Design - April 2021 - Intro
Hospitality Design - April 2021 - Cover1
Hospitality Design - April 2021 - Cover2
Hospitality Design - April 2021 - 1
Hospitality Design - April 2021 - 2
Hospitality Design - April 2021 - contents
Hospitality Design - April 2021 - from the editor
Hospitality Design - April 2021 - 5
Hospitality Design - April 2021 - behind the design
Hospitality Design - April 2021 - 7
Hospitality Design - April 2021 - 8
Hospitality Design - April 2021 - 9
Hospitality Design - April 2021 - 10
Hospitality Design - April 2021 - sketchbook
Hospitality Design - April 2021 - 12
Hospitality Design - April 2021 - 13
Hospitality Design - April 2021 - 14
Hospitality Design - April 2021 - trends: purposeful design
Hospitality Design - April 2021 - 16
Hospitality Design - April 2021 - 17
Hospitality Design - April 2021 - 18
Hospitality Design - April 2021 - 19
Hospitality Design - April 2021 - 20
Hospitality Design - April 2021 - 21
Hospitality Design - April 2021 - 22
Hospitality Design - April 2021 - trends: cabins
Hospitality Design - April 2021 - 24
Hospitality Design - April 2021 - 25
Hospitality Design - April 2021 - 26
Hospitality Design - April 2021 - 27
Hospitality Design - April 2021 - 28
Hospitality Design - April 2021 - 29
Hospitality Design - April 2021 - 30
Hospitality Design - April 2021 - trends: big ideas
Hospitality Design - April 2021 - 32
Hospitality Design - April 2021 - 33
Hospitality Design - April 2021 - 34
Hospitality Design - April 2021 - 35
Hospitality Design - April 2021 - 36
Hospitality Design - April 2021 - interview: lindsay kaplan + avroko
Hospitality Design - April 2021 - 38
Hospitality Design - April 2021 - 39
Hospitality Design - April 2021 - 40
Hospitality Design - April 2021 - interview: ryan miller
Hospitality Design - April 2021 - 42
Hospitality Design - April 2021 - 43
Hospitality Design - April 2021 - 44
Hospitality Design - April 2021 - interview: lionel ohayon
Hospitality Design - April 2021 - 46
Hospitality Design - April 2021 - profile: boa
Hospitality Design - April 2021 - art
Hospitality Design - April 2021 - 49
Hospitality Design - April 2021 - 50
Hospitality Design - April 2021 - sustainable
Hospitality Design - April 2021 - 52
Hospitality Design - April 2021 - textiles
Hospitality Design - April 2021 - 54
Hospitality Design - April 2021 - 55
Hospitality Design - April 2021 - 56
Hospitality Design - April 2021 - 57
Hospitality Design - April 2021 - 58
Hospitality Design - April 2021 - seating
Hospitality Design - April 2021 - 60
Hospitality Design - April 2021 - 61
Hospitality Design - April 2021 - 62
Hospitality Design - April 2021 - unplug + recharge
Hospitality Design - April 2021 - off-the-grid hideaway: casa na terra
Hospitality Design - April 2021 - 65
Hospitality Design - April 2021 - 66
Hospitality Design - April 2021 - 67
Hospitality Design - April 2021 - experiential dispensary: alchemy
Hospitality Design - April 2021 - 69
Hospitality Design - April 2021 - 70
Hospitality Design - April 2021 - 71
Hospitality Design - April 2021 - family-focused clubhouse: pokopoko
Hospitality Design - April 2021 - 73
Hospitality Design - April 2021 - culturally conscious retreat: the tiing tejakula villas
Hospitality Design - April 2021 - 75
Hospitality Design - April 2021 - respectful restoration: raas chhatrasagar
Hospitality Design - April 2021 - 77
Hospitality Design - April 2021 - immersive spa resort: terme di saturnia
Hospitality Design - April 2021 - 79
Hospitality Design - April 2021 - urban oasis: io beauty gallery
Hospitality Design - April 2021 - 81
Hospitality Design - April 2021 - sustainable hotel: paradero todos santos
Hospitality Design - April 2021 - holistic wellbeing: practice in the city
Hospitality Design - April 2021 - self (hair) care: goodbody
Hospitality Design - April 2021 - modern maternal: health oula
Hospitality Design - April 2021 - ad index
Hospitality Design - April 2021 - 87
Hospitality Design - April 2021 - back space: sachin rastogi
Hospitality Design - April 2021 - Cover3
Hospitality Design - April 2021 - Cover4
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