Hospitality Design - June/July 2021 - 128

Photo courtesy of DESIGN HOTELS
back space catching up with
markus schreyer
How would you describe the Design Hotels community?
We currently collaborate with just over 300 member hotels.
We're more than a collection of unique hotels. We are part
of a community of visionaries in travel and hospitality that
recognize the truly transformative power of space and
design.
How have you seen the hotel industry evolve?
Being boutique is no longer unique. It's all about
transformation: taking guests on a journey that's beyond
the space they're in. Hospitality has the power to bring
people together and use space in a meaningful way, and so it
should-for the benefi t of everyone involved.
What makes a successful hotelier?
Success largely depends on who is behind it. That is, the
passion, vision, and personal connection of the hotelier to
the space itself. There needs to be a lived story or narrative
that speaks of the hotelier-a refl ection of their deep
connection with their guests and community.
How did you get involved in the hospitality business?
Impulsively. I was fresh out of college, interning at
DaimlerChrysler in Tokyo when I decided to drop out of
the program to pursue a career in hospitality. I come from
a family of educators and musicians, and everyone was
shocked. I blame it on the U.S. West Coast road trip that my
parents took me on when I was 16. My fi rst job in the industry
was with a Hilton in Germany. I polished silver, washed
dishes, and trained in all of the departments. What drew me
to hospitality-and keeps me there today-is that it's at the
intersection of so many disciplines: design, architecture,
technology, innovation, people, culture, and travel.
What is your perfect vacation?
It's all about being free to spend time with family, immerse
myself in the local community, and explore a new place as
I wish. I plan as little as possible, and usually have no idea
where I'm going until a week in advance, which, I realize
makes me rather atypical for a German-a consequence of
living in New York for too long!
Favorite hotel?
La Ferme de Georges, an exceptional eco-retreat in
northeastern Brazil. Located in Atins, a village on the edge
of 370,000 acres of dunes in Lençóis Maranhenses National
Park, La Ferme is so diffi cult to reach it's the antidote to
overtourism, which is part of the experience. Its masterful
simplicity opened up a new horizon, allowing me to
reconnect with nature and explore new perspectives with
zero distractions.
Greatest lesson learned?
It can be summed up in a single proverb: 'Don't follow a
caravan, know your own path.' If you believe in a certain
project that hasn't been done before, commit to building it
and see it through. Don't just follow what everyone else is
doing. The other lesson: Quality will always win, and there's
no shortcut-no shorter path-to achieving it.
See more at hospitalitydesign.com
Senior Vice President, the Americas,
and Global Business Innovation
Design Hotels
New York
128
June/July 2021 hospitalitydesign.com
http://www.hospitalitydesign.com http://www.hospitalitydesign.com

Hospitality Design - June/July 2021

Table of Contents for the Digital Edition of Hospitality Design - June/July 2021

contents
from the editor
sketchbook
project breakdown: biodome
Interview: collaborations
interview: on our radar
interview: influential people
hd expo preview
from the show director
conference highlights
products
profile: emerging designers
hardware
casegoods
lighting
change agents
the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
the big thinkers: piero lissoni + steafano giussani
the curators: carrie + alex vik 
the investor: kendra plummer
the design advocate: michael k. chen
the storyteller: lukas rungger 
the hotelitarian: euan mcglashan
the inventors: v. mitch mcewen + amina blacksher
the disruptor: charlie macgregor 
the materialist: frida escobedo
the natural leader: bill walshe
the humanist: jeremy bull
the rebel designer: paula scher
the empathetic hotelier: phil hospod 
ad index
back space: markus schreyer
Hospitality Design - June/July 2021 - Intro
Hospitality Design - June/July 2021 - Cover1
Hospitality Design - June/July 2021 - Cover2
Hospitality Design - June/July 2021 - 1
Hospitality Design - June/July 2021 - 2
Hospitality Design - June/July 2021 - 3
Hospitality Design - June/July 2021 - 4
Hospitality Design - June/July 2021 - contents
Hospitality Design - June/July 2021 - 6
Hospitality Design - June/July 2021 - 7
Hospitality Design - June/July 2021 - from the editor
Hospitality Design - June/July 2021 - 9
Hospitality Design - June/July 2021 - 10
Hospitality Design - June/July 2021 - 11
Hospitality Design - June/July 2021 - 12
Hospitality Design - June/July 2021 - sketchbook
Hospitality Design - June/July 2021 - 14
Hospitality Design - June/July 2021 - 15
Hospitality Design - June/July 2021 - 16
Hospitality Design - June/July 2021 - 17
Hospitality Design - June/July 2021 - 18
Hospitality Design - June/July 2021 - 19
Hospitality Design - June/July 2021 - 20
Hospitality Design - June/July 2021 - project breakdown: biodome
Hospitality Design - June/July 2021 - 22
Hospitality Design - June/July 2021 - 23
Hospitality Design - June/July 2021 - 24
Hospitality Design - June/July 2021 - 25
Hospitality Design - June/July 2021 - Interview: collaborations
Hospitality Design - June/July 2021 - 27
Hospitality Design - June/July 2021 - 28
Hospitality Design - June/July 2021 - 29
Hospitality Design - June/July 2021 - 30
Hospitality Design - June/July 2021 - 31
Hospitality Design - June/July 2021 - 32
Hospitality Design - June/July 2021 - 32A
Hospitality Design - June/July 2021 - 32B
Hospitality Design - June/July 2021 - 32C
Hospitality Design - June/July 2021 - 32D
Hospitality Design - June/July 2021 - 33
Hospitality Design - June/July 2021 - 34
Hospitality Design - June/July 2021 - interview: on our radar
Hospitality Design - June/July 2021 - 36
Hospitality Design - June/July 2021 - 37
Hospitality Design - June/July 2021 - 38
Hospitality Design - June/July 2021 - 39
Hospitality Design - June/July 2021 - 40
Hospitality Design - June/July 2021 - 41
Hospitality Design - June/July 2021 - 42
Hospitality Design - June/July 2021 - 43
Hospitality Design - June/July 2021 - 44
Hospitality Design - June/July 2021 - interview: influential people
Hospitality Design - June/July 2021 - 46
Hospitality Design - June/July 2021 - 47
Hospitality Design - June/July 2021 - 48
Hospitality Design - June/July 2021 - 49
Hospitality Design - June/July 2021 - 50
Hospitality Design - June/July 2021 - hd expo preview
Hospitality Design - June/July 2021 - from the show director
Hospitality Design - June/July 2021 - 53
Hospitality Design - June/July 2021 - conference highlights
Hospitality Design - June/July 2021 - 55
Hospitality Design - June/July 2021 - 56
Hospitality Design - June/July 2021 - 57
Hospitality Design - June/July 2021 - 58
Hospitality Design - June/July 2021 - 59
Hospitality Design - June/July 2021 - 60
Hospitality Design - June/July 2021 - 61
Hospitality Design - June/July 2021 - products
Hospitality Design - June/July 2021 - 63
Hospitality Design - June/July 2021 - 64
Hospitality Design - June/July 2021 - profile: emerging designers
Hospitality Design - June/July 2021 - 66
Hospitality Design - June/July 2021 - 67
Hospitality Design - June/July 2021 - 68
Hospitality Design - June/July 2021 - 69
Hospitality Design - June/July 2021 - 70
Hospitality Design - June/July 2021 - 71
Hospitality Design - June/July 2021 - 72
Hospitality Design - June/July 2021 - hardware
Hospitality Design - June/July 2021 - 74
Hospitality Design - June/July 2021 - casegoods
Hospitality Design - June/July 2021 - 76
Hospitality Design - June/July 2021 - 77
Hospitality Design - June/July 2021 - 78
Hospitality Design - June/July 2021 - 79
Hospitality Design - June/July 2021 - 80
Hospitality Design - June/July 2021 - lighting
Hospitality Design - June/July 2021 - 82
Hospitality Design - June/July 2021 - 83
Hospitality Design - June/July 2021 - 84
Hospitality Design - June/July 2021 - 85
Hospitality Design - June/July 2021 - 86
Hospitality Design - June/July 2021 - 87
Hospitality Design - June/July 2021 - 88
Hospitality Design - June/July 2021 - change agents
Hospitality Design - June/July 2021 - the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
Hospitality Design - June/July 2021 - 91
Hospitality Design - June/July 2021 - 92
Hospitality Design - June/July 2021 - 93
Hospitality Design - June/July 2021 - 94
Hospitality Design - June/July 2021 - 95
Hospitality Design - June/July 2021 - the big thinkers: piero lissoni + steafano giussani
Hospitality Design - June/July 2021 - 97
Hospitality Design - June/July 2021 - the curators: carrie + alex vik 
Hospitality Design - June/July 2021 - 99
Hospitality Design - June/July 2021 - 100
Hospitality Design - June/July 2021 - the investor: kendra plummer
Hospitality Design - June/July 2021 - the design advocate: michael k. chen
Hospitality Design - June/July 2021 - 103
Hospitality Design - June/July 2021 - 104
Hospitality Design - June/July 2021 - 105
Hospitality Design - June/July 2021 - the storyteller: lukas rungger 
Hospitality Design - June/July 2021 - 107
Hospitality Design - June/July 2021 - 108
Hospitality Design - June/July 2021 - 109
Hospitality Design - June/July 2021 - the hotelitarian: euan mcglashan
Hospitality Design - June/July 2021 - 111
Hospitality Design - June/July 2021 - the inventors: v. mitch mcewen + amina blacksher
Hospitality Design - June/July 2021 - 113
Hospitality Design - June/July 2021 - the disruptor: charlie macgregor 
Hospitality Design - June/July 2021 - 115
Hospitality Design - June/July 2021 - the materialist: frida escobedo
Hospitality Design - June/July 2021 - 117
Hospitality Design - June/July 2021 - the natural leader: bill walshe
Hospitality Design - June/July 2021 - 119
Hospitality Design - June/July 2021 - the humanist: jeremy bull
Hospitality Design - June/July 2021 - 121
Hospitality Design - June/July 2021 - the rebel designer: paula scher
Hospitality Design - June/July 2021 - 123
Hospitality Design - June/July 2021 - the empathetic hotelier: phil hospod 
Hospitality Design - June/July 2021 - 125
Hospitality Design - June/July 2021 - ad index
Hospitality Design - June/July 2021 - 127
Hospitality Design - June/July 2021 - back space: markus schreyer
Hospitality Design - June/July 2021 - Cover3
Hospitality Design - June/July 2021 - Cover4
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