Hospitality Design - June/July 2021 - 60

perspectives hd expo preview
The Virgin Hotels Las Vegas opened this year in the former
Hard Rock Hotel, a collaboration between Rockwell Group,
Klai Juba Wald Architecture + Interiors, Studio Collective,
Francois Frossard, and Avenue Interior Design, among others
Teddy Mayer
Vice President of Design + Technical Services
Virgin Hotels
With fi ve properties open in the U.S., Virgin is
rounding out its growing portfolio with projects
set to open in New York, Edinburgh, Glasgow,
and Miami in the next fi ve years. They will join
the recently debuted New Orleans property
from local fi rm Logan Killen Interiors, where
the brand's playful style meets a laidback Big
Easy vibe, and the Virgin Hotels Las Vegas,
which opened this year in the former Hard
Rock Hotel, a collaboration between Rockwell
Group, Klai Juba Wald Architecture + Interiors,
Studio Collective, Francois Frossard, and Avenue
Interior Design, among others. A driving force
behind Virgin's signature style is vice president of
design and technical services Teddy Mayer, who
joined the company in 2015 and has been integral
in helping to perfect Virgin's distinct design voice.
When did you know you wanted to
become a designer?
I knew I loved design since I was a kid growing
up in Idaho, before I even knew the word design
or architecture. I was always creating spaces and
models out of anything that I could fi nd. I was
also into drawing and art. That was my formal
avenue for learning about design as a young adult.
Your résumé includes heavy hitters
like SOM, Morgans Hotel Group, and
Gensler before joining Virgin Hotels.
What initially attracted you to the
hospitality industry?
It wasn't until aſt er a few years at SOM in
Manhatt an that I was exposed to hospitality
and all its distinctive yet interlinking uses. You
have the comfort and familiarity of residential
design within guestrooms, the excitement
of the culinary and mixology worlds within
restaurants and bars, plus the thrill of designing
spaces for special events. I also love that really
good hospitality design has an inextricable sense
of place. As the son of a Greek mother and army
sergeant father, I was fortunately exposed to
travel at a very young age, having been to Greece
and Germany as we moved around for my
dad's work. This taught me to appreciate other
cultures and ignited my love for travel.
What makes Virgin properties stand out
from their competitors?
A few fundamentals have stayed the same, and
in fact, are more on point than ever, specifi cally
the guestroom layout. Guestroom Chambers,
as we call them, are composed of two rooms:
a dressing room and sleeping lounge. Among
dozens of benefi ts is the ability to close off the
dressing room from the sleeping lounge to have
services delivered to your room without coming
into contact with another person.
What inspired the design of the recently
opened Virgin Hotels Las Vegas?
We converted the Hard Rock into a desert-focused
wonderland. Instead of creating a water-hungry
garden, we drew inspiration from the area around
us and the oddities you may fi nd along the way.
These infl uences are seen throughout the property,
from the composed cactus gardens and tent lounges
inspired by desert nomads to the arid aesthetic of
our poolscapes and outdoor F&B outlets.
Given the past year, how have you seen
the hospitality industry evolve?
I love that more of our country has been explored
during the pandemic, and the hospitality
experiences in small and even remote areas have
blossomed. I hope the industry invests in smaller
communities to build on the momentum of
domestic travel.
What are your greatest lessons learned?
Be hospitable and gracious in all you do because
this business takes patience and resilience.
Brand Identity: New Brands, Upstarts, and Renegades
Wednesday, August 25th
2:30 p.m. to 3:30 p.m.
Location: HD Park
060
June/July 2021 hospitalitydesign.com
http://www.hospitalitydesign.com

Hospitality Design - June/July 2021

Table of Contents for the Digital Edition of Hospitality Design - June/July 2021

contents
from the editor
sketchbook
project breakdown: biodome
Interview: collaborations
interview: on our radar
interview: influential people
hd expo preview
from the show director
conference highlights
products
profile: emerging designers
hardware
casegoods
lighting
change agents
the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
the big thinkers: piero lissoni + steafano giussani
the curators: carrie + alex vik 
the investor: kendra plummer
the design advocate: michael k. chen
the storyteller: lukas rungger 
the hotelitarian: euan mcglashan
the inventors: v. mitch mcewen + amina blacksher
the disruptor: charlie macgregor 
the materialist: frida escobedo
the natural leader: bill walshe
the humanist: jeremy bull
the rebel designer: paula scher
the empathetic hotelier: phil hospod 
ad index
back space: markus schreyer
Hospitality Design - June/July 2021 - Intro
Hospitality Design - June/July 2021 - Cover1
Hospitality Design - June/July 2021 - Cover2
Hospitality Design - June/July 2021 - 1
Hospitality Design - June/July 2021 - 2
Hospitality Design - June/July 2021 - 3
Hospitality Design - June/July 2021 - 4
Hospitality Design - June/July 2021 - contents
Hospitality Design - June/July 2021 - 6
Hospitality Design - June/July 2021 - 7
Hospitality Design - June/July 2021 - from the editor
Hospitality Design - June/July 2021 - 9
Hospitality Design - June/July 2021 - 10
Hospitality Design - June/July 2021 - 11
Hospitality Design - June/July 2021 - 12
Hospitality Design - June/July 2021 - sketchbook
Hospitality Design - June/July 2021 - 14
Hospitality Design - June/July 2021 - 15
Hospitality Design - June/July 2021 - 16
Hospitality Design - June/July 2021 - 17
Hospitality Design - June/July 2021 - 18
Hospitality Design - June/July 2021 - 19
Hospitality Design - June/July 2021 - 20
Hospitality Design - June/July 2021 - project breakdown: biodome
Hospitality Design - June/July 2021 - 22
Hospitality Design - June/July 2021 - 23
Hospitality Design - June/July 2021 - 24
Hospitality Design - June/July 2021 - 25
Hospitality Design - June/July 2021 - Interview: collaborations
Hospitality Design - June/July 2021 - 27
Hospitality Design - June/July 2021 - 28
Hospitality Design - June/July 2021 - 29
Hospitality Design - June/July 2021 - 30
Hospitality Design - June/July 2021 - 31
Hospitality Design - June/July 2021 - 32
Hospitality Design - June/July 2021 - 32A
Hospitality Design - June/July 2021 - 32B
Hospitality Design - June/July 2021 - 32C
Hospitality Design - June/July 2021 - 32D
Hospitality Design - June/July 2021 - 33
Hospitality Design - June/July 2021 - 34
Hospitality Design - June/July 2021 - interview: on our radar
Hospitality Design - June/July 2021 - 36
Hospitality Design - June/July 2021 - 37
Hospitality Design - June/July 2021 - 38
Hospitality Design - June/July 2021 - 39
Hospitality Design - June/July 2021 - 40
Hospitality Design - June/July 2021 - 41
Hospitality Design - June/July 2021 - 42
Hospitality Design - June/July 2021 - 43
Hospitality Design - June/July 2021 - 44
Hospitality Design - June/July 2021 - interview: influential people
Hospitality Design - June/July 2021 - 46
Hospitality Design - June/July 2021 - 47
Hospitality Design - June/July 2021 - 48
Hospitality Design - June/July 2021 - 49
Hospitality Design - June/July 2021 - 50
Hospitality Design - June/July 2021 - hd expo preview
Hospitality Design - June/July 2021 - from the show director
Hospitality Design - June/July 2021 - 53
Hospitality Design - June/July 2021 - conference highlights
Hospitality Design - June/July 2021 - 55
Hospitality Design - June/July 2021 - 56
Hospitality Design - June/July 2021 - 57
Hospitality Design - June/July 2021 - 58
Hospitality Design - June/July 2021 - 59
Hospitality Design - June/July 2021 - 60
Hospitality Design - June/July 2021 - 61
Hospitality Design - June/July 2021 - products
Hospitality Design - June/July 2021 - 63
Hospitality Design - June/July 2021 - 64
Hospitality Design - June/July 2021 - profile: emerging designers
Hospitality Design - June/July 2021 - 66
Hospitality Design - June/July 2021 - 67
Hospitality Design - June/July 2021 - 68
Hospitality Design - June/July 2021 - 69
Hospitality Design - June/July 2021 - 70
Hospitality Design - June/July 2021 - 71
Hospitality Design - June/July 2021 - 72
Hospitality Design - June/July 2021 - hardware
Hospitality Design - June/July 2021 - 74
Hospitality Design - June/July 2021 - casegoods
Hospitality Design - June/July 2021 - 76
Hospitality Design - June/July 2021 - 77
Hospitality Design - June/July 2021 - 78
Hospitality Design - June/July 2021 - 79
Hospitality Design - June/July 2021 - 80
Hospitality Design - June/July 2021 - lighting
Hospitality Design - June/July 2021 - 82
Hospitality Design - June/July 2021 - 83
Hospitality Design - June/July 2021 - 84
Hospitality Design - June/July 2021 - 85
Hospitality Design - June/July 2021 - 86
Hospitality Design - June/July 2021 - 87
Hospitality Design - June/July 2021 - 88
Hospitality Design - June/July 2021 - change agents
Hospitality Design - June/July 2021 - the new icons: william harris, kristina o'neal, adam farmerie, + greg bradshaw
Hospitality Design - June/July 2021 - 91
Hospitality Design - June/July 2021 - 92
Hospitality Design - June/July 2021 - 93
Hospitality Design - June/July 2021 - 94
Hospitality Design - June/July 2021 - 95
Hospitality Design - June/July 2021 - the big thinkers: piero lissoni + steafano giussani
Hospitality Design - June/July 2021 - 97
Hospitality Design - June/July 2021 - the curators: carrie + alex vik 
Hospitality Design - June/July 2021 - 99
Hospitality Design - June/July 2021 - 100
Hospitality Design - June/July 2021 - the investor: kendra plummer
Hospitality Design - June/July 2021 - the design advocate: michael k. chen
Hospitality Design - June/July 2021 - 103
Hospitality Design - June/July 2021 - 104
Hospitality Design - June/July 2021 - 105
Hospitality Design - June/July 2021 - the storyteller: lukas rungger 
Hospitality Design - June/July 2021 - 107
Hospitality Design - June/July 2021 - 108
Hospitality Design - June/July 2021 - 109
Hospitality Design - June/July 2021 - the hotelitarian: euan mcglashan
Hospitality Design - June/July 2021 - 111
Hospitality Design - June/July 2021 - the inventors: v. mitch mcewen + amina blacksher
Hospitality Design - June/July 2021 - 113
Hospitality Design - June/July 2021 - the disruptor: charlie macgregor 
Hospitality Design - June/July 2021 - 115
Hospitality Design - June/July 2021 - the materialist: frida escobedo
Hospitality Design - June/July 2021 - 117
Hospitality Design - June/July 2021 - the natural leader: bill walshe
Hospitality Design - June/July 2021 - 119
Hospitality Design - June/July 2021 - the humanist: jeremy bull
Hospitality Design - June/July 2021 - 121
Hospitality Design - June/July 2021 - the rebel designer: paula scher
Hospitality Design - June/July 2021 - 123
Hospitality Design - June/July 2021 - the empathetic hotelier: phil hospod 
Hospitality Design - June/July 2021 - 125
Hospitality Design - June/July 2021 - ad index
Hospitality Design - June/July 2021 - 127
Hospitality Design - June/July 2021 - back space: markus schreyer
Hospitality Design - June/July 2021 - Cover3
Hospitality Design - June/July 2021 - Cover4
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