Hospitality Design - August 2021 - 101

Can you tell us a bit about your role with
ISC?
My role is to direct and guide the creative team,
so each EDITION remains true to the brand's
ethos of simplicity and sophistication, and at
the same time has a personality that is unique
to the place and culture it inhabits.
The day-to-night Gold Bar at the Tokyo EDITION
Toranomon, designed by Kengo Kuma & Associates
ISC is known for its industry-changing
projects. How do you think notions of
luxury and lifestyle are shifting?
In the current context, guests are moving away
from the traditional perception of name-brand
luxury. The value is more in the experience
of authenticity, comfort, and wellbeing. In
EDITION hotels, that has always been our
goal in design. It is not about being trendy, but
in creating simple, wholesome, and unique
experiences.
Travelers are looking for the same things
that they were seeking in pre-pandemic
years: experience of comfort, authenticity,
and enchantment with added layers of safety,
health, and wellbeing. Though the pandemic
has brought some of these expectations into
focus, these were inherent in the EDITION.
What can you tell us about EDITION's
robust pipeline?
Each of the [upcoming eight] properties closely
relates to its social and cultural context. In
the midst of the pandemic in 2020, we opened
the Toranomon EDITION, which became
an instant place to be in Tokyo, but more
importantly, proved people's resilience and
need for unique experiences even in the face
of adversity.
The Blue Room restaurant at the Tokyo EDITION
Toranomon features velvet seating in a vibrant cobalt hue
The Tokyo EDITION Toranomon is marked
by its copious wood cladding, referencing
traditional Japanese architecture
What do you expect to see in terms of
lifestyle travelers wants and needs in
the coming years?
Demand for travel will increase exponentially.
Since hotels are a microcosm of spaces for
living, working, and playing, travelers will
want to experience authenticity, originality, and
more choices in each. Guests will also focus on
safety and wellness as they will seek healthier
lifestyle choices in living environments,
stronger integration with outdoors and nature,
and fi tness and F&B off erings across the board.
It will be a return to the simple and authentic
way of living and travel that is timeless.
Brand Identity: The Evolution of Luxury in Lifestyle Hotels
Wednesday, August 25th
11:30 a.m. to 12:30 p.m.
Location: HD Park
hospitalitydesign.com August 2021
101

http://www.hospitalitydesign.com

Hospitality Design - August 2021

Table of Contents for the Digital Edition of Hospitality Design - August 2021

contents
from the editor
cityscene: chicago
cityscene: atlanta
cityscene: washington, dc
sketchbook
trends: retail
trends: wellbeing
places: washington, dc
before + after: heights house hotel
interview: suchi reddy
interview: adrian cheng
interview: new hoteliers
hd expo preview
from the show director
activation spaces
places: las vegas
conference highlights
hd expo products
profile: james waterworth
profile: kari kristensen
technology
window coverings
collaborations
upholstered furniture
bath
outdoor furniture
big ideas
hot heart
the red sea project
populous
fx mayr wellness eco retreat
musée du fleuve
river ring 
moliving
tren maya station
majara residence
national museum of korean literature
projects
xi’an taibai wushanju art hotel
nomad london
fuzhou teahouse
48° nord
arlo midtown
ad index
back space: tye farrow
Hospitality Design - August 2021 - Intro
Hospitality Design - August 2021 - Cover1
Hospitality Design - August 2021 - Cover2
Hospitality Design - August 2021 - 1
Hospitality Design - August 2021 - 2
Hospitality Design - August 2021 - 3
Hospitality Design - August 2021 - 4
Hospitality Design - August 2021 - contents
Hospitality Design - August 2021 - 6
Hospitality Design - August 2021 - 7
Hospitality Design - August 2021 - from the editor
Hospitality Design - August 2021 - 9
Hospitality Design - August 2021 - 10
Hospitality Design - August 2021 - 11
Hospitality Design - August 2021 - 12
Hospitality Design - August 2021 - cityscene: chicago
Hospitality Design - August 2021 - cityscene: atlanta
Hospitality Design - August 2021 - 15
Hospitality Design - August 2021 - cityscene: washington, dc
Hospitality Design - August 2021 - 17
Hospitality Design - August 2021 - 18
Hospitality Design - August 2021 - 19
Hospitality Design - August 2021 - 20
Hospitality Design - August 2021 - sketchbook
Hospitality Design - August 2021 - 22
Hospitality Design - August 2021 - 23
Hospitality Design - August 2021 - 24
Hospitality Design - August 2021 - 25
Hospitality Design - August 2021 - 26
Hospitality Design - August 2021 - 27
Hospitality Design - August 2021 - 28
Hospitality Design - August 2021 - 29
Hospitality Design - August 2021 - 30
Hospitality Design - August 2021 - trends: retail
Hospitality Design - August 2021 - 32
Hospitality Design - August 2021 - 33
Hospitality Design - August 2021 - 34
Hospitality Design - August 2021 - 35
Hospitality Design - August 2021 - 36
Hospitality Design - August 2021 - 37
Hospitality Design - August 2021 - 38
Hospitality Design - August 2021 - 39
Hospitality Design - August 2021 - 40
Hospitality Design - August 2021 - 41
Hospitality Design - August 2021 - 42
Hospitality Design - August 2021 - trends: wellbeing
Hospitality Design - August 2021 - 44
Hospitality Design - August 2021 - 45
Hospitality Design - August 2021 - 46
Hospitality Design - August 2021 - 47
Hospitality Design - August 2021 - 48
Hospitality Design - August 2021 - 49
Hospitality Design - August 2021 - 50
Hospitality Design - August 2021 - 51
Hospitality Design - August 2021 - 52
Hospitality Design - August 2021 - places: washington, dc
Hospitality Design - August 2021 - 54
Hospitality Design - August 2021 - 55
Hospitality Design - August 2021 - 56
Hospitality Design - August 2021 - 57
Hospitality Design - August 2021 - 58
Hospitality Design - August 2021 - 59
Hospitality Design - August 2021 - 60
Hospitality Design - August 2021 - 61
Hospitality Design - August 2021 - before + after: heights house hotel
Hospitality Design - August 2021 - 63
Hospitality Design - August 2021 - 64
Hospitality Design - August 2021 - 65
Hospitality Design - August 2021 - 66
Hospitality Design - August 2021 - 67
Hospitality Design - August 2021 - 68
Hospitality Design - August 2021 - interview: suchi reddy
Hospitality Design - August 2021 - 70
Hospitality Design - August 2021 - 71
Hospitality Design - August 2021 - 72
Hospitality Design - August 2021 - interview: adrian cheng
Hospitality Design - August 2021 - 74
Hospitality Design - August 2021 - 75
Hospitality Design - August 2021 - 76
Hospitality Design - August 2021 - interview: new hoteliers
Hospitality Design - August 2021 - 78
Hospitality Design - August 2021 - 79
Hospitality Design - August 2021 - 80
Hospitality Design - August 2021 - 81
Hospitality Design - August 2021 - 82
Hospitality Design - August 2021 - hd expo preview
Hospitality Design - August 2021 - from the show director
Hospitality Design - August 2021 - 85
Hospitality Design - August 2021 - 86
Hospitality Design - August 2021 - activation spaces
Hospitality Design - August 2021 - 88
Hospitality Design - August 2021 - places: las vegas
Hospitality Design - August 2021 - 90
Hospitality Design - August 2021 - 91
Hospitality Design - August 2021 - 92
Hospitality Design - August 2021 - 93
Hospitality Design - August 2021 - 94
Hospitality Design - August 2021 - 95
Hospitality Design - August 2021 - 96
Hospitality Design - August 2021 - conference highlights
Hospitality Design - August 2021 - 98
Hospitality Design - August 2021 - 99
Hospitality Design - August 2021 - 100
Hospitality Design - August 2021 - 101
Hospitality Design - August 2021 - 102
Hospitality Design - August 2021 - 103
Hospitality Design - August 2021 - 104
Hospitality Design - August 2021 - 105
Hospitality Design - August 2021 - 106
Hospitality Design - August 2021 - 107
Hospitality Design - August 2021 - 108
Hospitality Design - August 2021 - 109
Hospitality Design - August 2021 - 110
Hospitality Design - August 2021 - 111
Hospitality Design - August 2021 - 112
Hospitality Design - August 2021 - 113
Hospitality Design - August 2021 - hd expo products
Hospitality Design - August 2021 - 115
Hospitality Design - August 2021 - 116
Hospitality Design - August 2021 - 117
Hospitality Design - August 2021 - 118
Hospitality Design - August 2021 - profile: james waterworth
Hospitality Design - August 2021 - 120
Hospitality Design - August 2021 - 121
Hospitality Design - August 2021 - 122
Hospitality Design - August 2021 - profile: kari kristensen
Hospitality Design - August 2021 - 124
Hospitality Design - August 2021 - 125
Hospitality Design - August 2021 - 126
Hospitality Design - August 2021 - technology
Hospitality Design - August 2021 - 128
Hospitality Design - August 2021 - window coverings
Hospitality Design - August 2021 - 130
Hospitality Design - August 2021 - collaborations
Hospitality Design - August 2021 - 132
Hospitality Design - August 2021 - 133
Hospitality Design - August 2021 - 134
Hospitality Design - August 2021 - upholstered furniture
Hospitality Design - August 2021 - 136
Hospitality Design - August 2021 - 137
Hospitality Design - August 2021 - 138
Hospitality Design - August 2021 - 139
Hospitality Design - August 2021 - 140
Hospitality Design - August 2021 - bath
Hospitality Design - August 2021 - 142
Hospitality Design - August 2021 - 143
Hospitality Design - August 2021 - 144
Hospitality Design - August 2021 - 145
Hospitality Design - August 2021 - 146
Hospitality Design - August 2021 - outdoor furniture
Hospitality Design - August 2021 - 148
Hospitality Design - August 2021 - 149
Hospitality Design - August 2021 - 150
Hospitality Design - August 2021 - 151
Hospitality Design - August 2021 - 152
Hospitality Design - August 2021 - big ideas
Hospitality Design - August 2021 - hot heart
Hospitality Design - August 2021 - the red sea project
Hospitality Design - August 2021 - populous
Hospitality Design - August 2021 - fx mayr wellness eco retreat
Hospitality Design - August 2021 - musée du fleuve
Hospitality Design - August 2021 - river ring 
Hospitality Design - August 2021 - moliving
Hospitality Design - August 2021 - tren maya station
Hospitality Design - August 2021 - majara residence
Hospitality Design - August 2021 - national museum of korean literature
Hospitality Design - August 2021 - 164
Hospitality Design - August 2021 - projects
Hospitality Design - August 2021 - xi’an taibai wushanju art hotel
Hospitality Design - August 2021 - 167
Hospitality Design - August 2021 - 168
Hospitality Design - August 2021 - 169
Hospitality Design - August 2021 - nomad london
Hospitality Design - August 2021 - 171
Hospitality Design - August 2021 - 172
Hospitality Design - August 2021 - 173
Hospitality Design - August 2021 - fuzhou teahouse
Hospitality Design - August 2021 - 175
Hospitality Design - August 2021 - 176
Hospitality Design - August 2021 - 177
Hospitality Design - August 2021 - 48° nord
Hospitality Design - August 2021 - 179
Hospitality Design - August 2021 - 180
Hospitality Design - August 2021 - 181
Hospitality Design - August 2021 - arlo midtown
Hospitality Design - August 2021 - 183
Hospitality Design - August 2021 - 184
Hospitality Design - August 2021 - 185
Hospitality Design - August 2021 - 186
Hospitality Design - August 2021 - 187
Hospitality Design - August 2021 - 188
Hospitality Design - August 2021 - 189
Hospitality Design - August 2021 - ad index
Hospitality Design - August 2021 - 191
Hospitality Design - August 2021 - back space: tye farrow
Hospitality Design - August 2021 - Cover3
Hospitality Design - August 2021 - Cover4
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