Hospitality Design - August 2021 - 18

advertorial
Q&A with Lisa Villarreal
President & CEO, Lily Jack
Describe your business in one sentence.
Lily Jack is a woman-owned and WBENC
certifi ed business that designs and manufactures
custom furniture in the United States, Mexico, and
Asia for the hospitality industry.
What differentiates you from your
competitors?
At Lily Jack, creating custom furniture is the
standard. We are committ ed to manufacturing
pieces that fuse design with functionality, creating
furniture that is durable, comfortable, and
beautiful all at once. Our product development
and engineering teams review every individual
piece with the designer prior to production in
order to work through the design details and any
risk management concerns. This detailed process
at the beginning sets the path for a smooth,
successful project ensuring timely completion.
Additionally, we put each item we make
through rigorous quality control checks at every
step in the production process. Manufacturing
quality furniture for the hospitality industry
requires the highest standards: structurally sound
framework, durable fi nishes, and highly resilient
upholstery, to name a few. The durability of our
products is one reason our clients trust us to not
only manufacture but also update their Lily Jack
pieces. Recently, a client asked us to reupholster
the guest room furniture we provided six years
prior; the hotel saved a considerable amount of
money by recycling the existing Lily Jack frames.
It is our objective at Lily Jack to produce a highquality
product that our clients love and that will
stand the test of time, ultimately creating less
waste and ensuring our client's maximum return
on their investment.
How do you incorporate sustainable/ecofriendly
practices in your company?
Sustainability is an increasingly important
initiative to us at Lily Jack. Last year we
assembled an internal team to gather all the
necessary data and understand our baseline across
several key metrics in order to create a plan for
improving on those metrics moving forward. So
far, we have implemented the following:
* All lumber is certifi ed by the Forest Stewardship
Council (FSC) or the Sustainable Forestry
Initiative (SFI).
* All springs used are from recycled steel.
* All of our owned and operated facilities are
compliant with the California Air Resources
Board (CARB) standards for volatile organic
compounds (VOC), including our factory in
Tijuana, Mexico.
* All lighting has been replaced with LED bulbs.
* Any and all excess carton material, wood,
sawdust, metal, foam, and Dacron is recycled.
Currently, we are in discussions with
sustainability consultants regarding which of the
many diff erent certifi cations would be best for us
to pursue and the next steps in our journey.
What are the challenges you're facing?
How do you overcome those obstacles?
Currently, the exorbitant cost of freight and
limited availability of containers shipping from
Asia are challenges for everyone in the industry.
Freight rates are expected to continue to reach
new highs this year and remain above their prepandemic
levels in the longer term. To avoid
the elevated freight costs and shipping delays,
we focused our att ention on expanding our
capabilities at our facility in Mexico. Our 250,000
sqſt facility in Mexico is now equipped to handle
larger scale casegoods and seating production.
What is something exciting happening at
your company that you'd like to share?
We are delighted to fi nally show pieces from our
West Coast Collection at HD Expo. This fall, we
will show another new collection in New York
that was designed, sourced and manufactured
at our Mexico facility. Previously, casegoods,
seating, metal, stone and componentry would
have been split up around the world, but this time
everything will be manufactured in Tijuana,
just 15 minutes over the border from San Diego.
With the anticipated increased demand for North
American manufacturing, it is exciting news for
our clients as well. Now they can fl y to San Diego,
review their pre-production samples for casegoods
and seating, and be back in their offi ce before the
end of the day.
018
August 2021 hospitalitydesign.com
http://www.hospitalitydesign.com

Hospitality Design - August 2021

Table of Contents for the Digital Edition of Hospitality Design - August 2021

contents
from the editor
cityscene: chicago
cityscene: atlanta
cityscene: washington, dc
sketchbook
trends: retail
trends: wellbeing
places: washington, dc
before + after: heights house hotel
interview: suchi reddy
interview: adrian cheng
interview: new hoteliers
hd expo preview
from the show director
activation spaces
places: las vegas
conference highlights
hd expo products
profile: james waterworth
profile: kari kristensen
technology
window coverings
collaborations
upholstered furniture
bath
outdoor furniture
big ideas
hot heart
the red sea project
populous
fx mayr wellness eco retreat
musée du fleuve
river ring 
moliving
tren maya station
majara residence
national museum of korean literature
projects
xi’an taibai wushanju art hotel
nomad london
fuzhou teahouse
48° nord
arlo midtown
ad index
back space: tye farrow
Hospitality Design - August 2021 - Intro
Hospitality Design - August 2021 - Cover1
Hospitality Design - August 2021 - Cover2
Hospitality Design - August 2021 - 1
Hospitality Design - August 2021 - 2
Hospitality Design - August 2021 - 3
Hospitality Design - August 2021 - 4
Hospitality Design - August 2021 - contents
Hospitality Design - August 2021 - 6
Hospitality Design - August 2021 - 7
Hospitality Design - August 2021 - from the editor
Hospitality Design - August 2021 - 9
Hospitality Design - August 2021 - 10
Hospitality Design - August 2021 - 11
Hospitality Design - August 2021 - 12
Hospitality Design - August 2021 - cityscene: chicago
Hospitality Design - August 2021 - cityscene: atlanta
Hospitality Design - August 2021 - 15
Hospitality Design - August 2021 - cityscene: washington, dc
Hospitality Design - August 2021 - 17
Hospitality Design - August 2021 - 18
Hospitality Design - August 2021 - 19
Hospitality Design - August 2021 - 20
Hospitality Design - August 2021 - sketchbook
Hospitality Design - August 2021 - 22
Hospitality Design - August 2021 - 23
Hospitality Design - August 2021 - 24
Hospitality Design - August 2021 - 25
Hospitality Design - August 2021 - 26
Hospitality Design - August 2021 - 27
Hospitality Design - August 2021 - 28
Hospitality Design - August 2021 - 29
Hospitality Design - August 2021 - 30
Hospitality Design - August 2021 - trends: retail
Hospitality Design - August 2021 - 32
Hospitality Design - August 2021 - 33
Hospitality Design - August 2021 - 34
Hospitality Design - August 2021 - 35
Hospitality Design - August 2021 - 36
Hospitality Design - August 2021 - 37
Hospitality Design - August 2021 - 38
Hospitality Design - August 2021 - 39
Hospitality Design - August 2021 - 40
Hospitality Design - August 2021 - 41
Hospitality Design - August 2021 - 42
Hospitality Design - August 2021 - trends: wellbeing
Hospitality Design - August 2021 - 44
Hospitality Design - August 2021 - 45
Hospitality Design - August 2021 - 46
Hospitality Design - August 2021 - 47
Hospitality Design - August 2021 - 48
Hospitality Design - August 2021 - 49
Hospitality Design - August 2021 - 50
Hospitality Design - August 2021 - 51
Hospitality Design - August 2021 - 52
Hospitality Design - August 2021 - places: washington, dc
Hospitality Design - August 2021 - 54
Hospitality Design - August 2021 - 55
Hospitality Design - August 2021 - 56
Hospitality Design - August 2021 - 57
Hospitality Design - August 2021 - 58
Hospitality Design - August 2021 - 59
Hospitality Design - August 2021 - 60
Hospitality Design - August 2021 - 61
Hospitality Design - August 2021 - before + after: heights house hotel
Hospitality Design - August 2021 - 63
Hospitality Design - August 2021 - 64
Hospitality Design - August 2021 - 65
Hospitality Design - August 2021 - 66
Hospitality Design - August 2021 - 67
Hospitality Design - August 2021 - 68
Hospitality Design - August 2021 - interview: suchi reddy
Hospitality Design - August 2021 - 70
Hospitality Design - August 2021 - 71
Hospitality Design - August 2021 - 72
Hospitality Design - August 2021 - interview: adrian cheng
Hospitality Design - August 2021 - 74
Hospitality Design - August 2021 - 75
Hospitality Design - August 2021 - 76
Hospitality Design - August 2021 - interview: new hoteliers
Hospitality Design - August 2021 - 78
Hospitality Design - August 2021 - 79
Hospitality Design - August 2021 - 80
Hospitality Design - August 2021 - 81
Hospitality Design - August 2021 - 82
Hospitality Design - August 2021 - hd expo preview
Hospitality Design - August 2021 - from the show director
Hospitality Design - August 2021 - 85
Hospitality Design - August 2021 - 86
Hospitality Design - August 2021 - activation spaces
Hospitality Design - August 2021 - 88
Hospitality Design - August 2021 - places: las vegas
Hospitality Design - August 2021 - 90
Hospitality Design - August 2021 - 91
Hospitality Design - August 2021 - 92
Hospitality Design - August 2021 - 93
Hospitality Design - August 2021 - 94
Hospitality Design - August 2021 - 95
Hospitality Design - August 2021 - 96
Hospitality Design - August 2021 - conference highlights
Hospitality Design - August 2021 - 98
Hospitality Design - August 2021 - 99
Hospitality Design - August 2021 - 100
Hospitality Design - August 2021 - 101
Hospitality Design - August 2021 - 102
Hospitality Design - August 2021 - 103
Hospitality Design - August 2021 - 104
Hospitality Design - August 2021 - 105
Hospitality Design - August 2021 - 106
Hospitality Design - August 2021 - 107
Hospitality Design - August 2021 - 108
Hospitality Design - August 2021 - 109
Hospitality Design - August 2021 - 110
Hospitality Design - August 2021 - 111
Hospitality Design - August 2021 - 112
Hospitality Design - August 2021 - 113
Hospitality Design - August 2021 - hd expo products
Hospitality Design - August 2021 - 115
Hospitality Design - August 2021 - 116
Hospitality Design - August 2021 - 117
Hospitality Design - August 2021 - 118
Hospitality Design - August 2021 - profile: james waterworth
Hospitality Design - August 2021 - 120
Hospitality Design - August 2021 - 121
Hospitality Design - August 2021 - 122
Hospitality Design - August 2021 - profile: kari kristensen
Hospitality Design - August 2021 - 124
Hospitality Design - August 2021 - 125
Hospitality Design - August 2021 - 126
Hospitality Design - August 2021 - technology
Hospitality Design - August 2021 - 128
Hospitality Design - August 2021 - window coverings
Hospitality Design - August 2021 - 130
Hospitality Design - August 2021 - collaborations
Hospitality Design - August 2021 - 132
Hospitality Design - August 2021 - 133
Hospitality Design - August 2021 - 134
Hospitality Design - August 2021 - upholstered furniture
Hospitality Design - August 2021 - 136
Hospitality Design - August 2021 - 137
Hospitality Design - August 2021 - 138
Hospitality Design - August 2021 - 139
Hospitality Design - August 2021 - 140
Hospitality Design - August 2021 - bath
Hospitality Design - August 2021 - 142
Hospitality Design - August 2021 - 143
Hospitality Design - August 2021 - 144
Hospitality Design - August 2021 - 145
Hospitality Design - August 2021 - 146
Hospitality Design - August 2021 - outdoor furniture
Hospitality Design - August 2021 - 148
Hospitality Design - August 2021 - 149
Hospitality Design - August 2021 - 150
Hospitality Design - August 2021 - 151
Hospitality Design - August 2021 - 152
Hospitality Design - August 2021 - big ideas
Hospitality Design - August 2021 - hot heart
Hospitality Design - August 2021 - the red sea project
Hospitality Design - August 2021 - populous
Hospitality Design - August 2021 - fx mayr wellness eco retreat
Hospitality Design - August 2021 - musée du fleuve
Hospitality Design - August 2021 - river ring 
Hospitality Design - August 2021 - moliving
Hospitality Design - August 2021 - tren maya station
Hospitality Design - August 2021 - majara residence
Hospitality Design - August 2021 - national museum of korean literature
Hospitality Design - August 2021 - 164
Hospitality Design - August 2021 - projects
Hospitality Design - August 2021 - xi’an taibai wushanju art hotel
Hospitality Design - August 2021 - 167
Hospitality Design - August 2021 - 168
Hospitality Design - August 2021 - 169
Hospitality Design - August 2021 - nomad london
Hospitality Design - August 2021 - 171
Hospitality Design - August 2021 - 172
Hospitality Design - August 2021 - 173
Hospitality Design - August 2021 - fuzhou teahouse
Hospitality Design - August 2021 - 175
Hospitality Design - August 2021 - 176
Hospitality Design - August 2021 - 177
Hospitality Design - August 2021 - 48° nord
Hospitality Design - August 2021 - 179
Hospitality Design - August 2021 - 180
Hospitality Design - August 2021 - 181
Hospitality Design - August 2021 - arlo midtown
Hospitality Design - August 2021 - 183
Hospitality Design - August 2021 - 184
Hospitality Design - August 2021 - 185
Hospitality Design - August 2021 - 186
Hospitality Design - August 2021 - 187
Hospitality Design - August 2021 - 188
Hospitality Design - August 2021 - 189
Hospitality Design - August 2021 - ad index
Hospitality Design - August 2021 - 191
Hospitality Design - August 2021 - back space: tye farrow
Hospitality Design - August 2021 - Cover3
Hospitality Design - August 2021 - Cover4
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