Hospitality Design - October 2021 - 101

At Puku Ridge in South Luangwa National Park in Zambia,
safari tents highlight views of the wildlife roaming the plains
Have you noticed a shift in how people are traveling?
Besides being necessary for overall wellbeing, the desire to spend more
time in nature has been extremely evident during the pandemic. Not
just for more space, but to reset and spend more quality time with loved
ones. In the travel space, many of us noticed that this trend was already
on the rise before COVID-19, perhaps due to our increasingly fast-paced
and digital lifestyles. Even before the pandemic, we were seeing design
companies like Luxury Frontiers and operators like Collective Retreats
and AutoCamp growing their outdoor hospitality businesses. At Luxury
Frontiers, we are also seeing traditional luxury hotel companies like Aman
and Four Seasons expand into the adventure and outdoor hospitality sector,
capitalizing on the travel demand for nature immersion. It makes sense.
Last year, the adventure and eco-tourism travel segment experienced the
greatest increase in consumer demand at 27 percent compared to the 11
percent growth for wellness travel and 8 percent for cultural travel.
How do Luxury Frontiers properties respond to their
locations?
In our architectural and interior design projects, we seek to immerse
guests in a destination through contextual design. We take the time to
gain a deep understanding of a destination's history, culture, fl ora, fauna,
and environmental and community aspects. This vision is supported by
seeking to partner with operators and developers who share our vision for
sustainable design and impactful travel. Our business has also grown over
the years to encompass strategic advisory services-which I head up-to
facilitate the guest experience outside of the room, complementing our
design of the physical asset to deliver everything our clients need to provide
meaningful journeys to guests.
The open-air public spaces at Puku
Ridge include the onsite restaurant
How does the design of your properties help strengthen those
experiences?
We use several techniques, which all stem from our contextual design
ethos. We oſt en leverage vernacular architecture techniques, either in form
or function, for our structures. Studying the vernacular architecture of a
place cultivates sustainable practices, working with diff erent materials
and local communities to execute our designs. Incorporating vernacular
architecture into our projects creates a strong sense of place and facilitates
a degree of practicality using methods to withstand diff erent climate
considerations. Our designers also use biophilic design and biomimicry to
incorporate nature into our projects wherever possible.
A lounge area in a canvas-topped room at
Camp Sarika by Amangiri in Canyon Point, Utah
What do you expect to see in terms of travelers' wants and
needs in the coming years?
Within the adventure travel space, unique and bespoke experiences
will become increasingly important. With the rising popularity of more
intimate, nature-focused camps and lodges, travelers seek authentic and
memorable programming to fi ll their days. Architecturally, while tented
structures are popular right now, we are heading toward a more hybrid
model. Incorporating diff erent sustainable materials with the canvas
structure allows for greater innovation in a design sense, but still a light
footprint. We also will start to see travelers looking for hotels that design
with eco-sensitivity and engage their local communities. Our clients are
meeting this demand in some of our newer projects. For example, our
project at Babanango Travellers Camp [in South Africa's KwaZulu-Natal
province] is working with local artisans to create various design features,
and for a project we are working on in Mexico, our designers are only using
local Mexican suppliers and, more than that, actively seeking womenowned
businesses. hd
hospitalitydesign.com October 2021
101
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Hospitality Design - October 2021

Table of Contents for the Digital Edition of Hospitality Design - October 2021

toc
from the editor
cityscene: miami
sketchbook
trends: wineries
interview: andy masi
interview serdar kutucu
interview: sam fox
interview: collaborations
interview: on our radar
designer profile: odd standard
window coverings
casegoods
outdoor furniture
projects
monastero arx vivendi
casa silencio
hotel bohinj
thompson savannah
hd expo recap
from the show director
people
iida/hd product design winners
conference highlights
open table
ad index
back space: tara monsod
Hospitality Design - October 2021 - Intro
Hospitality Design - October 2021 - Cover1
Hospitality Design - October 2021 - Cover2
Hospitality Design - October 2021 - 1
Hospitality Design - October 2021 - 2
Hospitality Design - October 2021 - 3
Hospitality Design - October 2021 - 4
Hospitality Design - October 2021 - toc
Hospitality Design - October 2021 - 6
Hospitality Design - October 2021 - 7
Hospitality Design - October 2021 - from the editor
Hospitality Design - October 2021 - 9
Hospitality Design - October 2021 - 10
Hospitality Design - October 2021 - 11
Hospitality Design - October 2021 - 12
Hospitality Design - October 2021 - cityscene: miami
Hospitality Design - October 2021 - 14
Hospitality Design - October 2021 - 15
Hospitality Design - October 2021 - 16
Hospitality Design - October 2021 - sketchbook
Hospitality Design - October 2021 - 18
Hospitality Design - October 2021 - 19
Hospitality Design - October 2021 - 20
Hospitality Design - October 2021 - 21
Hospitality Design - October 2021 - 22
Hospitality Design - October 2021 - trends: wineries
Hospitality Design - October 2021 - 24
Hospitality Design - October 2021 - 25
Hospitality Design - October 2021 - 26
Hospitality Design - October 2021 - 27
Hospitality Design - October 2021 - 28
Hospitality Design - October 2021 - 29
Hospitality Design - October 2021 - 30
Hospitality Design - October 2021 - 31
Hospitality Design - October 2021 - 32
Hospitality Design - October 2021 - interview: andy masi
Hospitality Design - October 2021 - 34
Hospitality Design - October 2021 - 35
Hospitality Design - October 2021 - 36
Hospitality Design - October 2021 - interview serdar kutucu
Hospitality Design - October 2021 - 38
Hospitality Design - October 2021 - 39
Hospitality Design - October 2021 - 40
Hospitality Design - October 2021 - interview: sam fox
Hospitality Design - October 2021 - 42
Hospitality Design - October 2021 - 43
Hospitality Design - October 2021 - interview: collaborations
Hospitality Design - October 2021 - 45
Hospitality Design - October 2021 - 46
Hospitality Design - October 2021 - 47
Hospitality Design - October 2021 - 48
Hospitality Design - October 2021 - interview: on our radar
Hospitality Design - October 2021 - 50
Hospitality Design - October 2021 - 51
Hospitality Design - October 2021 - 52
Hospitality Design - October 2021 - 53
Hospitality Design - October 2021 - 54
Hospitality Design - October 2021 - 55
Hospitality Design - October 2021 - 56
Hospitality Design - October 2021 - designer profile: odd standard
Hospitality Design - October 2021 - 58
Hospitality Design - October 2021 - window coverings
Hospitality Design - October 2021 - 60
Hospitality Design - October 2021 - casegoods
Hospitality Design - October 2021 - 62
Hospitality Design - October 2021 - 63
Hospitality Design - October 2021 - 64
Hospitality Design - October 2021 - outdoor furniture
Hospitality Design - October 2021 - 66
Hospitality Design - October 2021 - 67
Hospitality Design - October 2021 - 68
Hospitality Design - October 2021 - 69
Hospitality Design - October 2021 - 70
Hospitality Design - October 2021 - 71
Hospitality Design - October 2021 - 72
Hospitality Design - October 2021 - projects
Hospitality Design - October 2021 - monastero arx vivendi
Hospitality Design - October 2021 - 75
Hospitality Design - October 2021 - casa silencio
Hospitality Design - October 2021 - 77
Hospitality Design - October 2021 - hotel bohinj
Hospitality Design - October 2021 - 79
Hospitality Design - October 2021 - thompson savannah
Hospitality Design - October 2021 - 81
Hospitality Design - October 2021 - 82
Hospitality Design - October 2021 - hd expo recap
Hospitality Design - October 2021 - from the show director
Hospitality Design - October 2021 - 85
Hospitality Design - October 2021 - people
Hospitality Design - October 2021 - 87
Hospitality Design - October 2021 - 88
Hospitality Design - October 2021 - 89
Hospitality Design - October 2021 - 90
Hospitality Design - October 2021 - iida/hd product design winners
Hospitality Design - October 2021 - conference highlights
Hospitality Design - October 2021 - 93
Hospitality Design - October 2021 - 94
Hospitality Design - October 2021 - 95
Hospitality Design - October 2021 - 96
Hospitality Design - October 2021 - 97
Hospitality Design - October 2021 - 98
Hospitality Design - October 2021 - 99
Hospitality Design - October 2021 - 100
Hospitality Design - October 2021 - 101
Hospitality Design - October 2021 - 102
Hospitality Design - October 2021 - open table
Hospitality Design - October 2021 - 104
Hospitality Design - October 2021 - 105
Hospitality Design - October 2021 - 106
Hospitality Design - October 2021 - 107
Hospitality Design - October 2021 - 108
Hospitality Design - October 2021 - 109
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Hospitality Design - October 2021 - 118
Hospitality Design - October 2021 - 119
Hospitality Design - October 2021 - 120
Hospitality Design - October 2021 - 121
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Hospitality Design - October 2021 - 123
Hospitality Design - October 2021 - 124
Hospitality Design - October 2021 - 125
Hospitality Design - October 2021 - ad index
Hospitality Design - October 2021 - 127
Hospitality Design - October 2021 - back space: tara monsod
Hospitality Design - October 2021 - Cover3
Hospitality Design - October 2021 - Cover4
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