Hospitality Design - October 2021 - 38

perspectives interview
Featuring a design by Dreimeta,
La Granja farmhouse in Ibiza is
integrated into the land
Designed by CO-LAB Design Office with interior
curation by Annabell Kutucu, the five-bedroom
Tulum Treehouse is nestled among the trees
White concrete wraps the interior
and exterior of Tulum Treehouse
hotel building, Austrian architect Monika Gogl
will be leading the interiors, and German fi rm
Dreimeta is converting a landmark building
into the two restaurants. The restaurants will
be ready by the end of next year; the hotel will
follow in 2023. Our aim is to establish a Slow
Academy that off ers classes around the Slow
movement all year round and that [will also
train] our internal teams. We want to partner
with diff erent institutions from around the
world to exchange ideas of how we live, work,
and travel in the future.
Slow bought three buildings from three
centuries and converted them into the
13-room Casa Noble in Lisbon
Tulum Treehouse includes a shop by
Mexican botanical perfumery Xinú
places was La Granja in Ibiza and the other
was Tulum Treehouse in Mexico. With those
fl ourishing and growing a community, we felt
we should form a business based on this model.
How do you defi ne Slow?
It relates to the slow food movement, which
is about making sure food is sourced locally
and grown in an organic, biodynamic way.
That is a philosophy that can be applied
to many industries, but we hadn't seen it
being integrated in hospitality. We look at
the concept, a place, and an experience and
consider all implications around that. We want
to show the holistic picture.
How does Sofi bakery refl ect Slow's
hospitality philosophy?
We're working on the [Marina Marina]
development in Berlin, where we will have
a multi-tiered restaurant concept helmed
by Danish chef and restaurateur Frederik
Bille Brahe. Because this restaurant is still in
038
October 2021 hospitalitydesign.com
development, we created Sofi , a satellite space
in the center of Berlin. We wanted to create a
bar, but Frederik insisted on a bakery. He said,
'Trust me, I'm going to bake the healthiest and
best bread in town.' In fact, he did just that. We
created a bakery [and open workshop] concept
in a courtyard in Mitt e. Our bakers start at
7 a.m., and they bake until early aſt ernoon,
which means whenever the bakery is open, the
workshop is up and running and you can watch
the bakers. The strategy behind it is to bring
the Sofi community closer to what is happening
[at the hotel development] until we have our
fi nal restaurant.
Tell us more about the Marina Marina
development, located at the site of
the Weimar-era Spree River baths in
Berlin's Rummelsburg neighborhood.
We're developing an entire campus with
offi ces, studio spaces, 42 hotel rooms, two
restaurants, and an event space. Neo-Brutalist
architect Arno Brandlhuber is handling the
How do you differentiate Slow from
other hospitality companies?
We're not trying to diff erentiate ourselves
from anything. We're doing the things that we
trust are the right way to do things. Design
and sustainability are not the only topics we
want to communicate. Our values are based
on protecting the heritage of hospitality and
preserving a regenerative approach to it. We
don't want to be a place for everyone. We want
to work with and bring in people who share
our vision and values but who are also att racted
to good design and a good story of heritage.
Our dream is that in few years there is a loyal
community that is traveling among all our
places.
What do you want guests to take away
from Slow properties?
Our aim is that our guests leave our places
feeling healthier, wealthier, happier, and
having memories they take with them for many
years to come. That requires a very honest and
transparent approach. It shouldn't be just talk,
we also have to walk the walk. hd
See more at hospitalitydesign.com
http://www.hospitalitydesign.com http://www.hospitalitydesign.com

Hospitality Design - October 2021

Table of Contents for the Digital Edition of Hospitality Design - October 2021

toc
from the editor
cityscene: miami
sketchbook
trends: wineries
interview: andy masi
interview serdar kutucu
interview: sam fox
interview: collaborations
interview: on our radar
designer profile: odd standard
window coverings
casegoods
outdoor furniture
projects
monastero arx vivendi
casa silencio
hotel bohinj
thompson savannah
hd expo recap
from the show director
people
iida/hd product design winners
conference highlights
open table
ad index
back space: tara monsod
Hospitality Design - October 2021 - Intro
Hospitality Design - October 2021 - Cover1
Hospitality Design - October 2021 - Cover2
Hospitality Design - October 2021 - 1
Hospitality Design - October 2021 - 2
Hospitality Design - October 2021 - 3
Hospitality Design - October 2021 - 4
Hospitality Design - October 2021 - toc
Hospitality Design - October 2021 - 6
Hospitality Design - October 2021 - 7
Hospitality Design - October 2021 - from the editor
Hospitality Design - October 2021 - 9
Hospitality Design - October 2021 - 10
Hospitality Design - October 2021 - 11
Hospitality Design - October 2021 - 12
Hospitality Design - October 2021 - cityscene: miami
Hospitality Design - October 2021 - 14
Hospitality Design - October 2021 - 15
Hospitality Design - October 2021 - 16
Hospitality Design - October 2021 - sketchbook
Hospitality Design - October 2021 - 18
Hospitality Design - October 2021 - 19
Hospitality Design - October 2021 - 20
Hospitality Design - October 2021 - 21
Hospitality Design - October 2021 - 22
Hospitality Design - October 2021 - trends: wineries
Hospitality Design - October 2021 - 24
Hospitality Design - October 2021 - 25
Hospitality Design - October 2021 - 26
Hospitality Design - October 2021 - 27
Hospitality Design - October 2021 - 28
Hospitality Design - October 2021 - 29
Hospitality Design - October 2021 - 30
Hospitality Design - October 2021 - 31
Hospitality Design - October 2021 - 32
Hospitality Design - October 2021 - interview: andy masi
Hospitality Design - October 2021 - 34
Hospitality Design - October 2021 - 35
Hospitality Design - October 2021 - 36
Hospitality Design - October 2021 - interview serdar kutucu
Hospitality Design - October 2021 - 38
Hospitality Design - October 2021 - 39
Hospitality Design - October 2021 - 40
Hospitality Design - October 2021 - interview: sam fox
Hospitality Design - October 2021 - 42
Hospitality Design - October 2021 - 43
Hospitality Design - October 2021 - interview: collaborations
Hospitality Design - October 2021 - 45
Hospitality Design - October 2021 - 46
Hospitality Design - October 2021 - 47
Hospitality Design - October 2021 - 48
Hospitality Design - October 2021 - interview: on our radar
Hospitality Design - October 2021 - 50
Hospitality Design - October 2021 - 51
Hospitality Design - October 2021 - 52
Hospitality Design - October 2021 - 53
Hospitality Design - October 2021 - 54
Hospitality Design - October 2021 - 55
Hospitality Design - October 2021 - 56
Hospitality Design - October 2021 - designer profile: odd standard
Hospitality Design - October 2021 - 58
Hospitality Design - October 2021 - window coverings
Hospitality Design - October 2021 - 60
Hospitality Design - October 2021 - casegoods
Hospitality Design - October 2021 - 62
Hospitality Design - October 2021 - 63
Hospitality Design - October 2021 - 64
Hospitality Design - October 2021 - outdoor furniture
Hospitality Design - October 2021 - 66
Hospitality Design - October 2021 - 67
Hospitality Design - October 2021 - 68
Hospitality Design - October 2021 - 69
Hospitality Design - October 2021 - 70
Hospitality Design - October 2021 - 71
Hospitality Design - October 2021 - 72
Hospitality Design - October 2021 - projects
Hospitality Design - October 2021 - monastero arx vivendi
Hospitality Design - October 2021 - 75
Hospitality Design - October 2021 - casa silencio
Hospitality Design - October 2021 - 77
Hospitality Design - October 2021 - hotel bohinj
Hospitality Design - October 2021 - 79
Hospitality Design - October 2021 - thompson savannah
Hospitality Design - October 2021 - 81
Hospitality Design - October 2021 - 82
Hospitality Design - October 2021 - hd expo recap
Hospitality Design - October 2021 - from the show director
Hospitality Design - October 2021 - 85
Hospitality Design - October 2021 - people
Hospitality Design - October 2021 - 87
Hospitality Design - October 2021 - 88
Hospitality Design - October 2021 - 89
Hospitality Design - October 2021 - 90
Hospitality Design - October 2021 - iida/hd product design winners
Hospitality Design - October 2021 - conference highlights
Hospitality Design - October 2021 - 93
Hospitality Design - October 2021 - 94
Hospitality Design - October 2021 - 95
Hospitality Design - October 2021 - 96
Hospitality Design - October 2021 - 97
Hospitality Design - October 2021 - 98
Hospitality Design - October 2021 - 99
Hospitality Design - October 2021 - 100
Hospitality Design - October 2021 - 101
Hospitality Design - October 2021 - 102
Hospitality Design - October 2021 - open table
Hospitality Design - October 2021 - 104
Hospitality Design - October 2021 - 105
Hospitality Design - October 2021 - 106
Hospitality Design - October 2021 - 107
Hospitality Design - October 2021 - 108
Hospitality Design - October 2021 - 109
Hospitality Design - October 2021 - 110
Hospitality Design - October 2021 - 111
Hospitality Design - October 2021 - 112
Hospitality Design - October 2021 - 113
Hospitality Design - October 2021 - 114
Hospitality Design - October 2021 - 115
Hospitality Design - October 2021 - 116
Hospitality Design - October 2021 - 117
Hospitality Design - October 2021 - 118
Hospitality Design - October 2021 - 119
Hospitality Design - October 2021 - 120
Hospitality Design - October 2021 - 121
Hospitality Design - October 2021 - 122
Hospitality Design - October 2021 - 123
Hospitality Design - October 2021 - 124
Hospitality Design - October 2021 - 125
Hospitality Design - October 2021 - ad index
Hospitality Design - October 2021 - 127
Hospitality Design - October 2021 - back space: tara monsod
Hospitality Design - October 2021 - Cover3
Hospitality Design - October 2021 - Cover4
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