Hospitality Design - October 2021 - 42

perspectives interview
The mezzanine-level bar at the AvroKO-designed
Twelve Thirty Club's Honorary Member Club, a
50-person private cocktail lounge
The garden-style rooftop bar, dining, and
lounge area at the Twelve Thirty Club
A balcony overlooking
the busy Nashville
streets from the Supper
Club at Twelve Thirty
Richly textured dining and tufted
lounge seating graces Twelve
Thirty's Supper Club
Why was this a good time for you to
make this move?
The idea of designing, managing, and owning
a luxury hotel has been on my radar for a long
time. When the opportunity came about to
purchase land at one of the most high-profi le
locations in Arizona, I knew it was time to
bring the hotel piece into play. It doesn't get
bett er than this-the convergence of Phoenix,
Scott sdale, and Paradise Valley, plus it's in my
own backyard. There's an ease to the property
and its proximity to everything. I'm developing
the Global Ambassador with my trusted
collaborator, business partner, and friend Brian
Frakes of Common Bond Development Group.
What's your approach to the design?
I wanted to develop something that hasn't
been done in Arizona before, or on the West
Coast for that matt er. I'm working with
Judith Testani of Testani Design Troupe,
042
October 2021 hospitalitydesign.com
Paying homage to the Art Deco era, the zincaccented
bar at the Supper Club at Twelve Thirty
sits beneath a striking lighting installation
who has been a longtime muse and designed
a majority of my projects, professionally and
personally. She helps facilitate my vision, no
matt er how crazy it may be. Jeff Berghoff of
Berghoff Design Group is also part of the team.
He's not only an amazing landscape architect,
but he also has an incredible design vision.
You also recently opened the Twelve
Thirty Club in Nashville. How did Justin
Timberlake get involved in the project?
The Twelve Thirty Club was an idea that came
together among friends. A few years back, I
met Justin Timberlake at a friend's barbecue.
We got to talking, and he proposed the idea
of becoming business partners in a future
restaurant. We didn't know how or when, but I
already had a couple of restaurants in the city, so
when the deal came about at Fiſt h & Broadway
in the heart of Nashville, it made a lot of sense.
Our vision has been to create a distinctive
space that honors Nashville's music scene in a
sophisticated sett ing.
Why was AvroKO the right designer for
this venture?
I've wanted to work with AvroKO for a long time.
Of the more than 100 restaurants I've opened in
my career, the Twelve Thirty Club is the most
expensive at $25 million and the most design
intensive. It was a great experience collaborating
with AvroKO and creating a one-of-a-kind
restaurant with them.
What else is in the works?
The Global Ambassador and the Twelve Thirty
Club are my two main focuses right now, in
addition to being the founder and running
the day-to-day operations of Fox Restaurant
Concepts, which has huge growth plans for the
coming years. hd
See more at hospitalitydesign.com
http://www.hospitalitydesign.com http://www.hospitalitydesign.com

Hospitality Design - October 2021

Table of Contents for the Digital Edition of Hospitality Design - October 2021

toc
from the editor
cityscene: miami
sketchbook
trends: wineries
interview: andy masi
interview serdar kutucu
interview: sam fox
interview: collaborations
interview: on our radar
designer profile: odd standard
window coverings
casegoods
outdoor furniture
projects
monastero arx vivendi
casa silencio
hotel bohinj
thompson savannah
hd expo recap
from the show director
people
iida/hd product design winners
conference highlights
open table
ad index
back space: tara monsod
Hospitality Design - October 2021 - Intro
Hospitality Design - October 2021 - Cover1
Hospitality Design - October 2021 - Cover2
Hospitality Design - October 2021 - 1
Hospitality Design - October 2021 - 2
Hospitality Design - October 2021 - 3
Hospitality Design - October 2021 - 4
Hospitality Design - October 2021 - toc
Hospitality Design - October 2021 - 6
Hospitality Design - October 2021 - 7
Hospitality Design - October 2021 - from the editor
Hospitality Design - October 2021 - 9
Hospitality Design - October 2021 - 10
Hospitality Design - October 2021 - 11
Hospitality Design - October 2021 - 12
Hospitality Design - October 2021 - cityscene: miami
Hospitality Design - October 2021 - 14
Hospitality Design - October 2021 - 15
Hospitality Design - October 2021 - 16
Hospitality Design - October 2021 - sketchbook
Hospitality Design - October 2021 - 18
Hospitality Design - October 2021 - 19
Hospitality Design - October 2021 - 20
Hospitality Design - October 2021 - 21
Hospitality Design - October 2021 - 22
Hospitality Design - October 2021 - trends: wineries
Hospitality Design - October 2021 - 24
Hospitality Design - October 2021 - 25
Hospitality Design - October 2021 - 26
Hospitality Design - October 2021 - 27
Hospitality Design - October 2021 - 28
Hospitality Design - October 2021 - 29
Hospitality Design - October 2021 - 30
Hospitality Design - October 2021 - 31
Hospitality Design - October 2021 - 32
Hospitality Design - October 2021 - interview: andy masi
Hospitality Design - October 2021 - 34
Hospitality Design - October 2021 - 35
Hospitality Design - October 2021 - 36
Hospitality Design - October 2021 - interview serdar kutucu
Hospitality Design - October 2021 - 38
Hospitality Design - October 2021 - 39
Hospitality Design - October 2021 - 40
Hospitality Design - October 2021 - interview: sam fox
Hospitality Design - October 2021 - 42
Hospitality Design - October 2021 - 43
Hospitality Design - October 2021 - interview: collaborations
Hospitality Design - October 2021 - 45
Hospitality Design - October 2021 - 46
Hospitality Design - October 2021 - 47
Hospitality Design - October 2021 - 48
Hospitality Design - October 2021 - interview: on our radar
Hospitality Design - October 2021 - 50
Hospitality Design - October 2021 - 51
Hospitality Design - October 2021 - 52
Hospitality Design - October 2021 - 53
Hospitality Design - October 2021 - 54
Hospitality Design - October 2021 - 55
Hospitality Design - October 2021 - 56
Hospitality Design - October 2021 - designer profile: odd standard
Hospitality Design - October 2021 - 58
Hospitality Design - October 2021 - window coverings
Hospitality Design - October 2021 - 60
Hospitality Design - October 2021 - casegoods
Hospitality Design - October 2021 - 62
Hospitality Design - October 2021 - 63
Hospitality Design - October 2021 - 64
Hospitality Design - October 2021 - outdoor furniture
Hospitality Design - October 2021 - 66
Hospitality Design - October 2021 - 67
Hospitality Design - October 2021 - 68
Hospitality Design - October 2021 - 69
Hospitality Design - October 2021 - 70
Hospitality Design - October 2021 - 71
Hospitality Design - October 2021 - 72
Hospitality Design - October 2021 - projects
Hospitality Design - October 2021 - monastero arx vivendi
Hospitality Design - October 2021 - 75
Hospitality Design - October 2021 - casa silencio
Hospitality Design - October 2021 - 77
Hospitality Design - October 2021 - hotel bohinj
Hospitality Design - October 2021 - 79
Hospitality Design - October 2021 - thompson savannah
Hospitality Design - October 2021 - 81
Hospitality Design - October 2021 - 82
Hospitality Design - October 2021 - hd expo recap
Hospitality Design - October 2021 - from the show director
Hospitality Design - October 2021 - 85
Hospitality Design - October 2021 - people
Hospitality Design - October 2021 - 87
Hospitality Design - October 2021 - 88
Hospitality Design - October 2021 - 89
Hospitality Design - October 2021 - 90
Hospitality Design - October 2021 - iida/hd product design winners
Hospitality Design - October 2021 - conference highlights
Hospitality Design - October 2021 - 93
Hospitality Design - October 2021 - 94
Hospitality Design - October 2021 - 95
Hospitality Design - October 2021 - 96
Hospitality Design - October 2021 - 97
Hospitality Design - October 2021 - 98
Hospitality Design - October 2021 - 99
Hospitality Design - October 2021 - 100
Hospitality Design - October 2021 - 101
Hospitality Design - October 2021 - 102
Hospitality Design - October 2021 - open table
Hospitality Design - October 2021 - 104
Hospitality Design - October 2021 - 105
Hospitality Design - October 2021 - 106
Hospitality Design - October 2021 - 107
Hospitality Design - October 2021 - 108
Hospitality Design - October 2021 - 109
Hospitality Design - October 2021 - 110
Hospitality Design - October 2021 - 111
Hospitality Design - October 2021 - 112
Hospitality Design - October 2021 - 113
Hospitality Design - October 2021 - 114
Hospitality Design - October 2021 - 115
Hospitality Design - October 2021 - 116
Hospitality Design - October 2021 - 117
Hospitality Design - October 2021 - 118
Hospitality Design - October 2021 - 119
Hospitality Design - October 2021 - 120
Hospitality Design - October 2021 - 121
Hospitality Design - October 2021 - 122
Hospitality Design - October 2021 - 123
Hospitality Design - October 2021 - 124
Hospitality Design - October 2021 - 125
Hospitality Design - October 2021 - ad index
Hospitality Design - October 2021 - 127
Hospitality Design - October 2021 - back space: tara monsod
Hospitality Design - October 2021 - Cover3
Hospitality Design - October 2021 - Cover4
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