Hospitality Design - December 2021 - 64

luxury cruising
MAKING WAVES
Amenity-rich ships usher in the next era of cruising
COVID-19 may have halted the cruising industry for 15 months, but
it was only a temporary disruption. In fact, Carnival reported that
bookings for the second half of 2022 have surpassed those from 2019,
and Royal Caribbean's bookings for 2022 are nearly at 2019 levels.
Additionally, more than 100 new ships are on order to set sail by 2027,
including Apex from Celebrity Cruises, which personifi es luxury at sea
with a plethora of wellness off erings, 29 restaurants, and a cantilevered
fl oating platform dubbed the Magic Carpet. It is joined by the Scarlet
Lady, marking Virgin Voyages' entry into the market.
The fi rst in a fl eet of luxury cruise liners (the Valiant Lady and
Resilient Lady will debut next year), the Scarlet Lady is a boutique
hotel on the high seas, featuring Virgin's signature cheekiness. An
armada of esteemed designers like Roman and Williams, concrete, and
Tom Dixon's Design Research Studio were enlisted to imbue the " adultby-design "
ship with a playful but practical vernacular that reimagines
what's possible at sea.
Developed with the young at heart in mind, the Scarlet Lady's
sleek hull is defi ned by smoked glass and a motif of Virgin's iconic
red hue. More than 20 F+B options are on board, with a twist: There
is no main dining room, a point of diff erentiation that is meant to
emphasize fl exibility. " We wanted to give people a lot of diff erent
types of experiences, " says Dee Cooper, senior vice president of design
and customer experience for Virgin Voyages. A luxe spa, casino,
and theater round out the amenities along with a slew of posh salon,
fi tness, and nightlife venues.
The Scarlet Lady also sets a new precedent for sustainability. In
addition to banning single-use plastics, its partnership with Swedenbased
technology company Climeon will reduce carbon dioxide
emissions by converting engine waste into clean electricity. It's this
disruptive approach that the brand is confi dent will att ract some
travelers to cruising for the fi rst time-especially the savvy clientele
Virgin has appealed to for years. " We're making people think a litt le
bit diff erently about the industry, " adds Cooper.
The inaugural ship for Virgin Voyages,
the Scarlet Lady is 909 feet long
064
December 2021 hospitalitydesign.com
Photos courtesy of VIRGIN VOYAGES

http://www.hospitalitydesign.com

Hospitality Design - December 2021

Table of Contents for the Digital Edition of Hospitality Design - December 2021

contents
from the editor
behind the design
cityscene: new york
hd siteseeing
nextgen forum
sketchbook
interview: jenesis laforcarde
interview: george gottl
interview: fogarty finger
designer profile: will cooper
art
fabrics
upholstered furniture
flooring
wallcoverings
platinum circle
neri&hu
brad wilson
jennifer johanson
larry traxler
trends: looking ahead
extended stay redefined
luxury cruising
remote cabins
holistic wellbeing
female-centered healthcare
design-forward dispensaries
immersive retail
imbibing in style
upgraded diners
community schools
inclusive affordable housing
innovative offices
ad index
back space: courtney mcleod
Hospitality Design - December 2021 - Intro
Hospitality Design - December 2021 - Cover1
Hospitality Design - December 2021 - Cover2
Hospitality Design - December 2021 - 1
Hospitality Design - December 2021 - 2
Hospitality Design - December 2021 - 3
Hospitality Design - December 2021 - 4
Hospitality Design - December 2021 - contents
Hospitality Design - December 2021 - 6
Hospitality Design - December 2021 - 7
Hospitality Design - December 2021 - from the editor
Hospitality Design - December 2021 - 9
Hospitality Design - December 2021 - behind the design
Hospitality Design - December 2021 - 11
Hospitality Design - December 2021 - 12
Hospitality Design - December 2021 - cityscene: new york
Hospitality Design - December 2021 - 14
Hospitality Design - December 2021 - hd siteseeing
Hospitality Design - December 2021 - nextgen forum
Hospitality Design - December 2021 - 17
Hospitality Design - December 2021 - 18
Hospitality Design - December 2021 - sketchbook
Hospitality Design - December 2021 - 20
Hospitality Design - December 2021 - 21
Hospitality Design - December 2021 - 22
Hospitality Design - December 2021 - 23
Hospitality Design - December 2021 - 24
Hospitality Design - December 2021 - 25
Hospitality Design - December 2021 - 26
Hospitality Design - December 2021 - interview: jenesis laforcarde
Hospitality Design - December 2021 - 28
Hospitality Design - December 2021 - interview: george gottl
Hospitality Design - December 2021 - 30
Hospitality Design - December 2021 - 31
Hospitality Design - December 2021 - 32
Hospitality Design - December 2021 - interview: fogarty finger
Hospitality Design - December 2021 - 34
Hospitality Design - December 2021 - 35
Hospitality Design - December 2021 - 36
Hospitality Design - December 2021 - designer profile: will cooper
Hospitality Design - December 2021 - art
Hospitality Design - December 2021 - 39
Hospitality Design - December 2021 - 40
Hospitality Design - December 2021 - fabrics
Hospitality Design - December 2021 - upholstered furniture
Hospitality Design - December 2021 - 43
Hospitality Design - December 2021 - 44
Hospitality Design - December 2021 - 45
Hospitality Design - December 2021 - flooring
Hospitality Design - December 2021 - 47
Hospitality Design - December 2021 - wallcoverings
Hospitality Design - December 2021 - 49
Hospitality Design - December 2021 - 50
Hospitality Design - December 2021 - platinum circle
Hospitality Design - December 2021 - neri&hu
Hospitality Design - December 2021 - 53
Hospitality Design - December 2021 - brad wilson
Hospitality Design - December 2021 - 55
Hospitality Design - December 2021 - jennifer johanson
Hospitality Design - December 2021 - 57
Hospitality Design - December 2021 - larry traxler
Hospitality Design - December 2021 - 59
Hospitality Design - December 2021 - 60
Hospitality Design - December 2021 - trends: looking ahead
Hospitality Design - December 2021 - extended stay redefined
Hospitality Design - December 2021 - 63
Hospitality Design - December 2021 - luxury cruising
Hospitality Design - December 2021 - 65
Hospitality Design - December 2021 - remote cabins
Hospitality Design - December 2021 - 67
Hospitality Design - December 2021 - holistic wellbeing
Hospitality Design - December 2021 - 69
Hospitality Design - December 2021 - female-centered healthcare
Hospitality Design - December 2021 - 71
Hospitality Design - December 2021 - design-forward dispensaries
Hospitality Design - December 2021 - 73
Hospitality Design - December 2021 - immersive retail
Hospitality Design - December 2021 - 75
Hospitality Design - December 2021 - imbibing in style
Hospitality Design - December 2021 - 77
Hospitality Design - December 2021 - upgraded diners
Hospitality Design - December 2021 - 79
Hospitality Design - December 2021 - community schools
Hospitality Design - December 2021 - 81
Hospitality Design - December 2021 - inclusive affordable housing
Hospitality Design - December 2021 - 83
Hospitality Design - December 2021 - innovative offices
Hospitality Design - December 2021 - 85
Hospitality Design - December 2021 - ad index
Hospitality Design - December 2021 - 87
Hospitality Design - December 2021 - back space: courtney mcleod
Hospitality Design - December 2021 - Cover3
Hospitality Design - December 2021 - Cover4
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