Hospitality Design - April 2022 - 132

Catbird in Denver features a residentially inspired dining/
meeting room, designed by Swan Dive and Sage Studio
DLR Group's guestroom design for Catbird boasts
a multifunctional bed with built-in storage
William Balinbin
Principal of Development
Sage Investments
Sage Hospitality is known for its design-forward, art-fi lled hotels and
restaurants. Recently, the company entered the extended-stay market
with the lifestyle-driven Catbird in Denver, which caters to the digital
nomad. Leading the charge is principal of development William Balinbin,
who says Catbird off ers competitive advantages, including community,
adaptable room design, and a relative low cost to build. Here, he shares
how Catbird's fl exible and innovative design refl ects the way people travel
and work today.
What led to the development of Catbird?
While the overall hotel industry has seen tremendous change in the last
20 years-from traditional full-service hotels to new and exciting luxury
and lifestyle brands-the extended stay segment has not fundamentally
changed since it was fi rst created close to 50 years ago. We sought to be the
pioneer in the new extended stay industry by blurring the lines between
hotel and home.
What gap in the market does Catbird fi ll?
Extended stay hotels have been dominated by traditional fl ags, but these
brands lack character and a sense of community. Emerging brands
like Palihouse and Roost have unique designs and sit within great
neighborhoods, but they are costly to build and diffi cult to replicate. Homesharing
platforms like Airbnb and VRBO off er authenticity and fl exibility,
but they lack amenities, consistency, and hospitality. Catbird's program,
design, and service caters to this unmet market.
What fi rms did you team up with on the design?
Sage Studio, Sage Hospitality's development and placemaking team,
worked with OMFGCO on branding and the public area concept; DLR
Group on guestrooms; Swan Dive on public ares; and SA+R on the
hotel's architecture. Our guestrooms, for example, involved months of
iteration, including dozens of concept designs, making CAD updates
in real time, creating a mock room with just blue tape to understand
spatial relationships, doing three separate model rooms with three sets of
diff erent furniture vendors, and a lot of faith that it would work despite this
design never being done before while being in the middle of a pandemic.
132
April 2022 hospitalitydesign.com
One of the inventive solutions at Catbird is a bed unit that
serves myriad functions.
We designed the guestroom so we could maximize an extended stay
functionality in 390 square feet. This allows our concept to fi t more keys in
smaller sites, especially in dense urban markets where land and development
costs are prohibitive. The patent-pending design off ers a multifunctional
loſt ed king bed that sits above a pull-out desk, wardrobe, and storage spaces.
We have a full kitchen with induction cooktops, combination microwave/
convection oven, a full-sized refrigerator and freezer, dishwasher, and ample
storage space. Our technology package includes a fi rst-ever hotel use of a
short throw laser projector that beams a high-defi nition 100-plus-inch TV on
the back of a custom roller shade. The interiors blend light colors with clean
lines to soſt en the room to make it feel comfortable and open.
What are some standout design moments in the public spaces?
Our lobby feels like you are walking into someone's very well-designed living
room. We have clusters of seating groups with our kitchen island being the
heart of activity. We added coworking spaces with private meeting rooms,
phone booth rooms, and workstations. Registration occurs via out-of-sight
check-in kiosks or by mobile device, freeing up our front desk ambassadors to
focus on providing hospitality versus transactional services to our guests.
What are the growth plans for Catbird?
We intend to roll out Catbird nationwide. We will fi rst target blue cities in
red states that have creative submarkets but have a pro-growth backdrop like
Austin, Atlanta, Salt Lake City, Tampa, Charlott e, Raleigh, and Phoenix.
Then we will branch out to cities like Portland, Seatt le, Houston, DC, New
York, Miami, Los Angeles, and Boston. Our goal is to be located in adjacent
neighborhoods where creatives live and play. We are also discussing
partnerships with national multifamily developers/operators by mixing
traditional Catbird rooms with unfurnished branded Catbird residences.
Rethinking Lodging for Evolving Demand
Wednesday, April 27th
2:30 p.m. to 3:30 p.m.
Location: HD Park
Photos by NATHAN HINDMAN
http://www.hospitalitydesign.com

Hospitality Design - April 2022

Table of Contents for the Digital Edition of Hospitality Design - April 2022

contents
from the editor
cityscene: miami
hd summit
sketchbook
business sense: black hotel investors
project breakdown: inness
trends: retail
trends: new brands
interview: sharan pasricha
interview: josh wyatt
interview: arash azarbarzin and paul mcelroy
trends: restaurant
hd expo preview
from the show director
products
conference highlights
designer profile: christian siriano
icff preview
technology
made in america
casegoods
textiles
seating
projects
sumei skyline coast boutique hotel
pendry manhattan west
aramness gir lodge
ahn luh guantang resorts and residence 
clayton members club & hotel
tommie hollywood
suzhou section homestay
muir, autograph collection 
etéreo, auberge resorts collection
hotel motto
ad index
back space: sean leffers
Hospitality Design - April 2022 - Intro
Hospitality Design - April 2022 - Cover1
Hospitality Design - April 2022 - Cover2
Hospitality Design - April 2022 - 1
Hospitality Design - April 2022 - 2
Hospitality Design - April 2022 - 3
Hospitality Design - April 2022 - 4
Hospitality Design - April 2022 - contents
Hospitality Design - April 2022 - 6
Hospitality Design - April 2022 - 7
Hospitality Design - April 2022 - 8
Hospitality Design - April 2022 - 9
Hospitality Design - April 2022 - from the editor
Hospitality Design - April 2022 - 11
Hospitality Design - April 2022 - 12
Hospitality Design - April 2022 - 13
Hospitality Design - April 2022 - 14
Hospitality Design - April 2022 - 15
Hospitality Design - April 2022 - cityscene: miami
Hospitality Design - April 2022 - 17
Hospitality Design - April 2022 - 18
Hospitality Design - April 2022 - 19
Hospitality Design - April 2022 - hd summit
Hospitality Design - April 2022 - 21
Hospitality Design - April 2022 - 22
Hospitality Design - April 2022 - 23
Hospitality Design - April 2022 - 24
Hospitality Design - April 2022 - 25
Hospitality Design - April 2022 - 26
Hospitality Design - April 2022 - sketchbook
Hospitality Design - April 2022 - 28
Hospitality Design - April 2022 - 29
Hospitality Design - April 2022 - 30
Hospitality Design - April 2022 - 31
Hospitality Design - April 2022 - 32
Hospitality Design - April 2022 - 33
Hospitality Design - April 2022 - 34
Hospitality Design - April 2022 - business sense: black hotel investors
Hospitality Design - April 2022 - 36
Hospitality Design - April 2022 - 37
Hospitality Design - April 2022 - 38
Hospitality Design - April 2022 - 39
Hospitality Design - April 2022 - 40
Hospitality Design - April 2022 - 41
Hospitality Design - April 2022 - 42
Hospitality Design - April 2022 - 43
Hospitality Design - April 2022 - 44
Hospitality Design - April 2022 - 45
Hospitality Design - April 2022 - 46
Hospitality Design - April 2022 - 47
Hospitality Design - April 2022 - 48
Hospitality Design - April 2022 - project breakdown: inness
Hospitality Design - April 2022 - 50
Hospitality Design - April 2022 - 51
Hospitality Design - April 2022 - 52
Hospitality Design - April 2022 - 53
Hospitality Design - April 2022 - 54
Hospitality Design - April 2022 - 55
Hospitality Design - April 2022 - 56
Hospitality Design - April 2022 - 57
Hospitality Design - April 2022 - 58
Hospitality Design - April 2022 - trends: retail
Hospitality Design - April 2022 - 60
Hospitality Design - April 2022 - 61
Hospitality Design - April 2022 - 62
Hospitality Design - April 2022 - 63
Hospitality Design - April 2022 - 64
Hospitality Design - April 2022 - 65
Hospitality Design - April 2022 - 66
Hospitality Design - April 2022 - trends: new brands
Hospitality Design - April 2022 - 68
Hospitality Design - April 2022 - 69
Hospitality Design - April 2022 - 70
Hospitality Design - April 2022 - 71
Hospitality Design - April 2022 - 72
Hospitality Design - April 2022 - 73
Hospitality Design - April 2022 - 74
Hospitality Design - April 2022 - 75
Hospitality Design - April 2022 - 76
Hospitality Design - April 2022 - interview: sharan pasricha
Hospitality Design - April 2022 - 78
Hospitality Design - April 2022 - 79
Hospitality Design - April 2022 - 80
Hospitality Design - April 2022 - 81
Hospitality Design - April 2022 - 82
Hospitality Design - April 2022 - 83
Hospitality Design - April 2022 - 84
Hospitality Design - April 2022 - interview: josh wyatt
Hospitality Design - April 2022 - 86
Hospitality Design - April 2022 - 87
Hospitality Design - April 2022 - 88
Hospitality Design - April 2022 - 89
Hospitality Design - April 2022 - 90
Hospitality Design - April 2022 - interview: arash azarbarzin and paul mcelroy
Hospitality Design - April 2022 - 92
Hospitality Design - April 2022 - 93
Hospitality Design - April 2022 - 94
Hospitality Design - April 2022 - 95
Hospitality Design - April 2022 - 96
Hospitality Design - April 2022 - 97
Hospitality Design - April 2022 - 98
Hospitality Design - April 2022 - 99
Hospitality Design - April 2022 - trends: restaurant
Hospitality Design - April 2022 - 101
Hospitality Design - April 2022 - 102
Hospitality Design - April 2022 - 103
Hospitality Design - April 2022 - 104
Hospitality Design - April 2022 - 105
Hospitality Design - April 2022 - 106
Hospitality Design - April 2022 - 107
Hospitality Design - April 2022 - 108
Hospitality Design - April 2022 - 109
Hospitality Design - April 2022 - 110
Hospitality Design - April 2022 - 111
Hospitality Design - April 2022 - 112
Hospitality Design - April 2022 - hd expo preview
Hospitality Design - April 2022 - from the show director
Hospitality Design - April 2022 - 115
Hospitality Design - April 2022 - products
Hospitality Design - April 2022 - 117
Hospitality Design - April 2022 - 118
Hospitality Design - April 2022 - 119
Hospitality Design - April 2022 - conference highlights
Hospitality Design - April 2022 - 121
Hospitality Design - April 2022 - 122
Hospitality Design - April 2022 - 123
Hospitality Design - April 2022 - 124
Hospitality Design - April 2022 - 125
Hospitality Design - April 2022 - 126
Hospitality Design - April 2022 - 127
Hospitality Design - April 2022 - 128
Hospitality Design - April 2022 - 129
Hospitality Design - April 2022 - 130
Hospitality Design - April 2022 - 131
Hospitality Design - April 2022 - 132
Hospitality Design - April 2022 - 133
Hospitality Design - April 2022 - 134
Hospitality Design - April 2022 - 135
Hospitality Design - April 2022 - 136
Hospitality Design - April 2022 - designer profile: christian siriano
Hospitality Design - April 2022 - 138
Hospitality Design - April 2022 - 139
Hospitality Design - April 2022 - icff preview
Hospitality Design - April 2022 - 141
Hospitality Design - April 2022 - 142
Hospitality Design - April 2022 - technology
Hospitality Design - April 2022 - 144
Hospitality Design - April 2022 - made in america
Hospitality Design - April 2022 - 146
Hospitality Design - April 2022 - 147
Hospitality Design - April 2022 - 148
Hospitality Design - April 2022 - casegoods
Hospitality Design - April 2022 - 150
Hospitality Design - April 2022 - 151
Hospitality Design - April 2022 - 152
Hospitality Design - April 2022 - textiles
Hospitality Design - April 2022 - 154
Hospitality Design - April 2022 - 155
Hospitality Design - April 2022 - 156
Hospitality Design - April 2022 - seating
Hospitality Design - April 2022 - 158
Hospitality Design - April 2022 - 159
Hospitality Design - April 2022 - 160
Hospitality Design - April 2022 - 161
Hospitality Design - April 2022 - 162
Hospitality Design - April 2022 - projects
Hospitality Design - April 2022 - sumei skyline coast boutique hotel
Hospitality Design - April 2022 - 165
Hospitality Design - April 2022 - 166
Hospitality Design - April 2022 - 167
Hospitality Design - April 2022 - pendry manhattan west
Hospitality Design - April 2022 - 169
Hospitality Design - April 2022 - 170
Hospitality Design - April 2022 - 171
Hospitality Design - April 2022 - aramness gir lodge
Hospitality Design - April 2022 - 173
Hospitality Design - April 2022 - 174
Hospitality Design - April 2022 - 175
Hospitality Design - April 2022 - ahn luh guantang resorts and residence 
Hospitality Design - April 2022 - 177
Hospitality Design - April 2022 - 178
Hospitality Design - April 2022 - 179
Hospitality Design - April 2022 - clayton members club & hotel
Hospitality Design - April 2022 - 181
Hospitality Design - April 2022 - 182
Hospitality Design - April 2022 - 183
Hospitality Design - April 2022 - tommie hollywood
Hospitality Design - April 2022 - 185
Hospitality Design - April 2022 - 186
Hospitality Design - April 2022 - 187
Hospitality Design - April 2022 - suzhou section homestay
Hospitality Design - April 2022 - 189
Hospitality Design - April 2022 - 190
Hospitality Design - April 2022 - 191
Hospitality Design - April 2022 - muir, autograph collection 
Hospitality Design - April 2022 - 193
Hospitality Design - April 2022 - 194
Hospitality Design - April 2022 - 195
Hospitality Design - April 2022 - etéreo, auberge resorts collection
Hospitality Design - April 2022 - 197
Hospitality Design - April 2022 - 198
Hospitality Design - April 2022 - 199
Hospitality Design - April 2022 - hotel motto
Hospitality Design - April 2022 - 201
Hospitality Design - April 2022 - 202
Hospitality Design - April 2022 - 203
Hospitality Design - April 2022 - 204
Hospitality Design - April 2022 - 205
Hospitality Design - April 2022 - ad index
Hospitality Design - April 2022 - 207
Hospitality Design - April 2022 - back space: sean leffers
Hospitality Design - April 2022 - Cover3
Hospitality Design - April 2022 - Cover4
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