Hospitality Design - April 2022 - 18

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Q&A with Michael Cannock
Founder, President & CEO,
®
Describe your business in one sentence.
Our approach to furniture manufacturing for
the hospitality industry is a mix of high-quality
craſt smanship, tailored solutions, state-of-theart
facilities, a knowledgeable team of experts
and seamless communication from shop
drawings to assembly.
What innovations have you introduced?
The furniture-manufacturing industry is
inherently challenging, so part of our mission
is to apply the same superior standard of
quality and design for our pieces to the
production side of the experience. We have
dedicated ourselves to build a network of
professionals that accompany the designers
each step of the way, ensuring consistency from
the start all the way through to the delivery of
the product. Our focus on both reliability and
transparency as key factors have created a new
customer-service paradigm for the industry,
of which complying with deadlines and fl uid
communication are the pillars.
What differentiates you from your
competitors?
We have an eye for detail just like the artisans
of times past. Yet we also integrate the very
best technology to off er an experience that
assures quality and effi ciency with a human
touch. We recognize that giving life to a design
is not only a technical process, but also a
personal journey, and our curated combination
of industry know-how and white-glove service
gives our designers the support they need to do
their best work.
What's one of your greatest business
lessons learned?
Partnerships, partnerships, partnerships!
We learned over the years that the key to
succeed in our industry is based on building
partnerships with both our clients and our
factories; if we are not all functioning as
one, the projects suff er. Our value is not just
providing good quality luxury furniture, but
rather being that partner your team can rely
Furniture
atelier
on in every way. We are the nexus between
your idea and the tangible result, the partner
that listens and understands your unique
needs. We will provide you with outstanding
customer service which means you will
never be chasing us for answers. We support
your team in making sure the furniture is
designed and constructed to perform well in a
hospitality environment while maintaining the
original design intent. We anticipate potential
challenges down the road by understanding
the site conditions and unique requirements
of each project. This is true partnership. We
are in the business of luxury furniture, and
luxury is more than just a unique and exquisite
product - luxury is also about the experience. It
is elegance in every step of the process, not just
in the design itself. We believe that working
with us should be an experience - a special
and memorable moment from beginning to end
that makes you want to do it again. That is the
Atelier Way!
What are your best practices when it
comes with working with designers?
I believe that our industry had it wrong for
many years, burdening the designers with
the expectation of providing detailed shop
drawings. The responsibility of engineering
furniture should not lie with the designers,
but instead with vendors like us, who help the
designers execute their vision and construct
the furniture in a way that captures perfectly
their design while guaranteeing quality with
a sound construction and cost effective use of
materials. At Furniture Atelier all we ask is
for a visual reference or a sketch and sizes to
produce detailed shop drawings. Our expertise
is in producing complicated designs with
mixed materials like leather, stone, metal,
and others that can elevate the experience of
luxury furniture design. At the same time, we
have a very strict process to produce finishes,
and we provide thorough reports as the
project moves along through production so the
designer has full visibility of each detail every
step of the way.
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April 2022 hospitalitydesign.com
http://www.hospitalitydesign.com
Hospitality Design - April 2022

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