Hospitality Design - April 2022 - 38

perspectives business sense
The Lodge at Sonoma's lobby reinforces the surrounding
nature with earth tones and floor-to-ceiling windows
A rendering of the Jenesis House in
Prescott, Arizona from Jenesis LaForcarde
The lobby at the Lodge at Sonoma
showcases local craftsmanship
Even hospitality veterans insist funding is
as glaring a problem as ever. " Access to capital
is the number one issue African Americans
are having, " says Andy Ingraham, president,
CEO, and founder of the National Association of
Black Hotel Owners, Operators, and Developers
(NABHOOD). " The issue is not that African
Americans aren't interested in the hotel business.
The problem is they'd never been exposed to the
ownership side of it. "
Without proper guidance, ownership can
be a trial by fi re. Just ask TLTsolutions founder
Tracy Prigmore, who pursued commercial real
estate while working as a healthcare executive.
Gleaning information wherever she could-
conferences, online resources-Prigmore's fi rst
hospitality property, a Comfort Inn & Suites, went
under contract in 2008. But when she was denied
a Small Business Administration loan, Prigmore
was uncertain of what to do next. " I didn't have a
mentor to ask, 'What do I do?' I was naïve, " she
says. Prigmore turned to information sessions
from major hotel brands like Hilton and Marriott
for help, but there was a limit to the aid available.
" I heard they wanted to get more women and
people of color into ownership, " Prigmore recalls.
038
Amenities at the Lodge at Sonoma include a spa,
three F+B options, and an outdoor pool
" They tell you about all their brands and they
may have one person talk about fi nancing, but
how do you connect the dots? "
Prigmore now does her part to support
Black women as the founder of She Has a Deal,
an organization that empowers clients with a
roadmap to becoming hotel owners. " She Has
a Deal came about because of the challenges I
faced, and I could see how I could actually elevate
women in the space, " she says. " I've been to
many conferences. There are panel discussions
and great networking, but there's not really [a
step-by-step guide]. " Prigmore curated a selfstudy
curriculum, as well as a lineup of industry
luminaries who share wisdom along the way. " I
take these complex issues and put them into a
framework that's digestible, " she adds.
Community Building
Damon Lawrence, founder of Homage
Hospitality, " didn't know this was going to be
a career path until aſt er I was already out of
school, " he says. " Once I fi gured out hospitality
was my route, there were a few people-not as
many as I would've liked-who were helpful and
allowed me to dream big. "
April 2022 hospitalitydesign.com
With Homage, Lawrence is focused on
celebrating Black history and catering to Black
travelers. Take the Hotel Gordon in Albany,
Georgia, Lawrence's second hospitality project
since launching the four-room Moor in New
Orleans in 2018, which he has since sold.
Expected to open later this year, the hotel will be
housed within an early-20th-century structure
near Albany State University, one of the largest
HBCUs in the country, and feature a design by
Chicago fi rm Curioso that draws on the sett ing's
legacy as a civil rights epicenter.
" Real estate takes a long time [to build a] solid
track record, " he says. Indeed, a track record is a
pivotal asset when wooing investors, which is yet
another challenge when building a portfolio takes
time. Especially for newcomers, connections
are key. " What's helped tremendously is being
connected to as many people as possible who are
doing what you're trying to do, " Lawrence adds.
" Those introductions go a long way. "
Companies like the 26 Co. are trying to
revolutionize and demystify the sector through
a range of management, analytical, and
optimization services that maximize asset value
and facilitate more fl uid dynamics between
http://www.hospitalitydesign.com

Hospitality Design - April 2022

Table of Contents for the Digital Edition of Hospitality Design - April 2022

contents
from the editor
cityscene: miami
hd summit
sketchbook
business sense: black hotel investors
project breakdown: inness
trends: retail
trends: new brands
interview: sharan pasricha
interview: josh wyatt
interview: arash azarbarzin and paul mcelroy
trends: restaurant
hd expo preview
from the show director
products
conference highlights
designer profile: christian siriano
icff preview
technology
made in america
casegoods
textiles
seating
projects
sumei skyline coast boutique hotel
pendry manhattan west
aramness gir lodge
ahn luh guantang resorts and residence 
clayton members club & hotel
tommie hollywood
suzhou section homestay
muir, autograph collection 
etéreo, auberge resorts collection
hotel motto
ad index
back space: sean leffers
Hospitality Design - April 2022 - Intro
Hospitality Design - April 2022 - Cover1
Hospitality Design - April 2022 - Cover2
Hospitality Design - April 2022 - 1
Hospitality Design - April 2022 - 2
Hospitality Design - April 2022 - 3
Hospitality Design - April 2022 - 4
Hospitality Design - April 2022 - contents
Hospitality Design - April 2022 - 6
Hospitality Design - April 2022 - 7
Hospitality Design - April 2022 - 8
Hospitality Design - April 2022 - 9
Hospitality Design - April 2022 - from the editor
Hospitality Design - April 2022 - 11
Hospitality Design - April 2022 - 12
Hospitality Design - April 2022 - 13
Hospitality Design - April 2022 - 14
Hospitality Design - April 2022 - 15
Hospitality Design - April 2022 - cityscene: miami
Hospitality Design - April 2022 - 17
Hospitality Design - April 2022 - 18
Hospitality Design - April 2022 - 19
Hospitality Design - April 2022 - hd summit
Hospitality Design - April 2022 - 21
Hospitality Design - April 2022 - 22
Hospitality Design - April 2022 - 23
Hospitality Design - April 2022 - 24
Hospitality Design - April 2022 - 25
Hospitality Design - April 2022 - 26
Hospitality Design - April 2022 - sketchbook
Hospitality Design - April 2022 - 28
Hospitality Design - April 2022 - 29
Hospitality Design - April 2022 - 30
Hospitality Design - April 2022 - 31
Hospitality Design - April 2022 - 32
Hospitality Design - April 2022 - 33
Hospitality Design - April 2022 - 34
Hospitality Design - April 2022 - business sense: black hotel investors
Hospitality Design - April 2022 - 36
Hospitality Design - April 2022 - 37
Hospitality Design - April 2022 - 38
Hospitality Design - April 2022 - 39
Hospitality Design - April 2022 - 40
Hospitality Design - April 2022 - 41
Hospitality Design - April 2022 - 42
Hospitality Design - April 2022 - 43
Hospitality Design - April 2022 - 44
Hospitality Design - April 2022 - 45
Hospitality Design - April 2022 - 46
Hospitality Design - April 2022 - 47
Hospitality Design - April 2022 - 48
Hospitality Design - April 2022 - project breakdown: inness
Hospitality Design - April 2022 - 50
Hospitality Design - April 2022 - 51
Hospitality Design - April 2022 - 52
Hospitality Design - April 2022 - 53
Hospitality Design - April 2022 - 54
Hospitality Design - April 2022 - 55
Hospitality Design - April 2022 - 56
Hospitality Design - April 2022 - 57
Hospitality Design - April 2022 - 58
Hospitality Design - April 2022 - trends: retail
Hospitality Design - April 2022 - 60
Hospitality Design - April 2022 - 61
Hospitality Design - April 2022 - 62
Hospitality Design - April 2022 - 63
Hospitality Design - April 2022 - 64
Hospitality Design - April 2022 - 65
Hospitality Design - April 2022 - 66
Hospitality Design - April 2022 - trends: new brands
Hospitality Design - April 2022 - 68
Hospitality Design - April 2022 - 69
Hospitality Design - April 2022 - 70
Hospitality Design - April 2022 - 71
Hospitality Design - April 2022 - 72
Hospitality Design - April 2022 - 73
Hospitality Design - April 2022 - 74
Hospitality Design - April 2022 - 75
Hospitality Design - April 2022 - 76
Hospitality Design - April 2022 - interview: sharan pasricha
Hospitality Design - April 2022 - 78
Hospitality Design - April 2022 - 79
Hospitality Design - April 2022 - 80
Hospitality Design - April 2022 - 81
Hospitality Design - April 2022 - 82
Hospitality Design - April 2022 - 83
Hospitality Design - April 2022 - 84
Hospitality Design - April 2022 - interview: josh wyatt
Hospitality Design - April 2022 - 86
Hospitality Design - April 2022 - 87
Hospitality Design - April 2022 - 88
Hospitality Design - April 2022 - 89
Hospitality Design - April 2022 - 90
Hospitality Design - April 2022 - interview: arash azarbarzin and paul mcelroy
Hospitality Design - April 2022 - 92
Hospitality Design - April 2022 - 93
Hospitality Design - April 2022 - 94
Hospitality Design - April 2022 - 95
Hospitality Design - April 2022 - 96
Hospitality Design - April 2022 - 97
Hospitality Design - April 2022 - 98
Hospitality Design - April 2022 - 99
Hospitality Design - April 2022 - trends: restaurant
Hospitality Design - April 2022 - 101
Hospitality Design - April 2022 - 102
Hospitality Design - April 2022 - 103
Hospitality Design - April 2022 - 104
Hospitality Design - April 2022 - 105
Hospitality Design - April 2022 - 106
Hospitality Design - April 2022 - 107
Hospitality Design - April 2022 - 108
Hospitality Design - April 2022 - 109
Hospitality Design - April 2022 - 110
Hospitality Design - April 2022 - 111
Hospitality Design - April 2022 - 112
Hospitality Design - April 2022 - hd expo preview
Hospitality Design - April 2022 - from the show director
Hospitality Design - April 2022 - 115
Hospitality Design - April 2022 - products
Hospitality Design - April 2022 - 117
Hospitality Design - April 2022 - 118
Hospitality Design - April 2022 - 119
Hospitality Design - April 2022 - conference highlights
Hospitality Design - April 2022 - 121
Hospitality Design - April 2022 - 122
Hospitality Design - April 2022 - 123
Hospitality Design - April 2022 - 124
Hospitality Design - April 2022 - 125
Hospitality Design - April 2022 - 126
Hospitality Design - April 2022 - 127
Hospitality Design - April 2022 - 128
Hospitality Design - April 2022 - 129
Hospitality Design - April 2022 - 130
Hospitality Design - April 2022 - 131
Hospitality Design - April 2022 - 132
Hospitality Design - April 2022 - 133
Hospitality Design - April 2022 - 134
Hospitality Design - April 2022 - 135
Hospitality Design - April 2022 - 136
Hospitality Design - April 2022 - designer profile: christian siriano
Hospitality Design - April 2022 - 138
Hospitality Design - April 2022 - 139
Hospitality Design - April 2022 - icff preview
Hospitality Design - April 2022 - 141
Hospitality Design - April 2022 - 142
Hospitality Design - April 2022 - technology
Hospitality Design - April 2022 - 144
Hospitality Design - April 2022 - made in america
Hospitality Design - April 2022 - 146
Hospitality Design - April 2022 - 147
Hospitality Design - April 2022 - 148
Hospitality Design - April 2022 - casegoods
Hospitality Design - April 2022 - 150
Hospitality Design - April 2022 - 151
Hospitality Design - April 2022 - 152
Hospitality Design - April 2022 - textiles
Hospitality Design - April 2022 - 154
Hospitality Design - April 2022 - 155
Hospitality Design - April 2022 - 156
Hospitality Design - April 2022 - seating
Hospitality Design - April 2022 - 158
Hospitality Design - April 2022 - 159
Hospitality Design - April 2022 - 160
Hospitality Design - April 2022 - 161
Hospitality Design - April 2022 - 162
Hospitality Design - April 2022 - projects
Hospitality Design - April 2022 - sumei skyline coast boutique hotel
Hospitality Design - April 2022 - 165
Hospitality Design - April 2022 - 166
Hospitality Design - April 2022 - 167
Hospitality Design - April 2022 - pendry manhattan west
Hospitality Design - April 2022 - 169
Hospitality Design - April 2022 - 170
Hospitality Design - April 2022 - 171
Hospitality Design - April 2022 - aramness gir lodge
Hospitality Design - April 2022 - 173
Hospitality Design - April 2022 - 174
Hospitality Design - April 2022 - 175
Hospitality Design - April 2022 - ahn luh guantang resorts and residence 
Hospitality Design - April 2022 - 177
Hospitality Design - April 2022 - 178
Hospitality Design - April 2022 - 179
Hospitality Design - April 2022 - clayton members club & hotel
Hospitality Design - April 2022 - 181
Hospitality Design - April 2022 - 182
Hospitality Design - April 2022 - 183
Hospitality Design - April 2022 - tommie hollywood
Hospitality Design - April 2022 - 185
Hospitality Design - April 2022 - 186
Hospitality Design - April 2022 - 187
Hospitality Design - April 2022 - suzhou section homestay
Hospitality Design - April 2022 - 189
Hospitality Design - April 2022 - 190
Hospitality Design - April 2022 - 191
Hospitality Design - April 2022 - muir, autograph collection 
Hospitality Design - April 2022 - 193
Hospitality Design - April 2022 - 194
Hospitality Design - April 2022 - 195
Hospitality Design - April 2022 - etéreo, auberge resorts collection
Hospitality Design - April 2022 - 197
Hospitality Design - April 2022 - 198
Hospitality Design - April 2022 - 199
Hospitality Design - April 2022 - hotel motto
Hospitality Design - April 2022 - 201
Hospitality Design - April 2022 - 202
Hospitality Design - April 2022 - 203
Hospitality Design - April 2022 - 204
Hospitality Design - April 2022 - 205
Hospitality Design - April 2022 - ad index
Hospitality Design - April 2022 - 207
Hospitality Design - April 2022 - back space: sean leffers
Hospitality Design - April 2022 - Cover3
Hospitality Design - April 2022 - Cover4
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