Hospitality Design - July 2022 - 152

Photo courtesy of LIGHTSTONE GROUP
back space catching up with
mitchell hochberg
President
Lightstone Group
New York
What's on the boards for Lightstone?
In the fourth quarter of this year, we're opening Moxy
Williamsburg [by Basile Studio], Moxy Lower East Side [by
Michaelis Boyd and Rockwell Group], and a co-branded
AC/Moxy in Downtown LA [by Yabu Pushelberg] within
the same three months. The combination of the AC and
Moxy will have 727 keys and 12 F&B venues. It's a very
large project and has been quite an undertaking. The
property on the Lower East Side will also be over 300 keys,
and it will be the biggest in terms of F&B that we're doing
in New York. We're [once again] partnering with TAO
Group to create a cocktail lounge, a lobby bar and café, a
rooftop bar, a subterranean nightclub, and a restaurant.
You're one of the biggest champions of Moxy, Marriott's
affordable lifestyle brand. Why do you think it resonates
with guests?
At the beginning, we felt that there was no reason we
couldn't develop an affordable product without sacrificing
design. A lot of people didn't think you could do that. I
was proposing a deal to my guests: I'll reduce the rate and
in return give you an efficient but stylish room with public
spaces that are engaging, well designed, and where
you can have a lot of fun. It was the perfect time to do
something like that because today's traveler was looking
for experiences. By designing the hotels the way we did,
we were creating an environment that people would never
think of in an urban [locale].
Why is it important for the hotels to embrace the
neighborhood they're in?
We try to make the public spaces appealing to locals as
well as our guests. People who come to New York from
Germany don't want to sit at the bar and talk to another
guest from Germany. The exciting thing is to sit at the
bar and talk to a New Yorker and ask them where the best
comedy club is or where you can get the best slice of
pizza. The only way you can create that is by designing
an environment that's welcoming to the neighborhood,
which, in turn, supports the food and beverage, making
everything work a lot better. Most of those lobby areas are
50/50 guests and locals. Creating something that would
work for both was challenging, but exciting to do, and it's
fulfilling to walk through the lobbies and see that.
What part of the process do you love the most?
The ideation by far. Starting with a blank canvas and trying
to decide: What is it that we can do that's going to be
new, fresh, and different and resonate with our guests?
We try to understand our guests and how their tastes are
evolving. Then, we sit down with the design team and go
through the process. We see how what we want to do from
an aesthetic point of view melds with a neighborhood
point of view to create something special.
152
July 2022 hospitalitydesign.com
http://www.hospitalitydesign.com

Hospitality Design - July 2022

Table of Contents for the Digital Edition of Hospitality Design - July 2022

contents
from the editor
behind the design
cityscene: chicago
sketchbook
interview: firm spinoffs
interview: anniversaries
interview: danny meyer + matthew goodrich
interview: designers at home
hdac spotlight: maya bird-murphy
hd expo recap
hd expo recap: people
hd expo recap: design spotter
hd expo recap: conference highlights
hd expo recap: iida/hd product design competition
designer profile: moran munyuthe
casegoods
surfaces
lighting
furniture
the lifestyle leader: brian de lowe
the strategist: federico toresi
the storyteller: little wing lee
the visionary: grace leo
the experience maker: randall cook
the rising star: felipe riccio
the power couple: eric höweler + j. meejin yoon
the risk taker: roman alonso
the tastemaker: michael stillman
the veteran: shirli sensenbrenner
the empire builders: jerrod, molly + r.j. melman
the entrepreneurs: alina roytberg + lev glazman
the futurists: anab jain + jon ardern
the rebel: imana
the f&b disruptors: camille lindsley + telly justice
ad index
back space: mitchell hochberg
Hospitality Design - July 2022 - Intro
Hospitality Design - July 2022 - Cover1
Hospitality Design - July 2022 - Cover2
Hospitality Design - July 2022 - 1
Hospitality Design - July 2022 - 2
Hospitality Design - July 2022 - 3
Hospitality Design - July 2022 - 4
Hospitality Design - July 2022 - contents
Hospitality Design - July 2022 - 6
Hospitality Design - July 2022 - 7
Hospitality Design - July 2022 - 8
Hospitality Design - July 2022 - 9
Hospitality Design - July 2022 - from the editor
Hospitality Design - July 2022 - 11
Hospitality Design - July 2022 - 12
Hospitality Design - July 2022 - 13
Hospitality Design - July 2022 - behind the design
Hospitality Design - July 2022 - 15
Hospitality Design - July 2022 - 16
Hospitality Design - July 2022 - 17
Hospitality Design - July 2022 - cityscene: chicago
Hospitality Design - July 2022 - 19
Hospitality Design - July 2022 - 20
Hospitality Design - July 2022 - 21
Hospitality Design - July 2022 - 22
Hospitality Design - July 2022 - sketchbook
Hospitality Design - July 2022 - 24
Hospitality Design - July 2022 - 25
Hospitality Design - July 2022 - 26
Hospitality Design - July 2022 - 27
Hospitality Design - July 2022 - 28
Hospitality Design - July 2022 - interview: firm spinoffs
Hospitality Design - July 2022 - 30
Hospitality Design - July 2022 - 31
Hospitality Design - July 2022 - 32
Hospitality Design - July 2022 - 33
Hospitality Design - July 2022 - 34
Hospitality Design - July 2022 - 35
Hospitality Design - July 2022 - 36
Hospitality Design - July 2022 - 37
Hospitality Design - July 2022 - interview: anniversaries
Hospitality Design - July 2022 - 39
Hospitality Design - July 2022 - 40
Hospitality Design - July 2022 - 41
Hospitality Design - July 2022 - 42
Hospitality Design - July 2022 - 43
Hospitality Design - July 2022 - 44
Hospitality Design - July 2022 - 45
Hospitality Design - July 2022 - 46
Hospitality Design - July 2022 - 47
Hospitality Design - July 2022 - 48
Hospitality Design - July 2022 - 49
Hospitality Design - July 2022 - 50
Hospitality Design - July 2022 - interview: danny meyer + matthew goodrich
Hospitality Design - July 2022 - 52
Hospitality Design - July 2022 - 53
Hospitality Design - July 2022 - 54
Hospitality Design - July 2022 - 55
Hospitality Design - July 2022 - 56
Hospitality Design - July 2022 - 57
Hospitality Design - July 2022 - 58
Hospitality Design - July 2022 - 59
Hospitality Design - July 2022 - interview: designers at home
Hospitality Design - July 2022 - 61
Hospitality Design - July 2022 - 62
Hospitality Design - July 2022 - 63
Hospitality Design - July 2022 - 64
Hospitality Design - July 2022 - 65
Hospitality Design - July 2022 - 66
Hospitality Design - July 2022 - 67
Hospitality Design - July 2022 - 68
Hospitality Design - July 2022 - 69
Hospitality Design - July 2022 - 70
Hospitality Design - July 2022 - 71
Hospitality Design - July 2022 - 72
Hospitality Design - July 2022 - 73
Hospitality Design - July 2022 - 74
Hospitality Design - July 2022 - hdac spotlight: maya bird-murphy
Hospitality Design - July 2022 - 76
Hospitality Design - July 2022 - 77
Hospitality Design - July 2022 - 78
Hospitality Design - July 2022 - hd expo recap
Hospitality Design - July 2022 - hd expo recap: people
Hospitality Design - July 2022 - 81
Hospitality Design - July 2022 - 82
Hospitality Design - July 2022 - hd expo recap: design spotter
Hospitality Design - July 2022 - hd expo recap: conference highlights
Hospitality Design - July 2022 - 85
Hospitality Design - July 2022 - 86
Hospitality Design - July 2022 - 87
Hospitality Design - July 2022 - 88
Hospitality Design - July 2022 - 89
Hospitality Design - July 2022 - hd expo recap: iida/hd product design competition
Hospitality Design - July 2022 - 91
Hospitality Design - July 2022 - 92
Hospitality Design - July 2022 - designer profile: moran munyuthe
Hospitality Design - July 2022 - 94
Hospitality Design - July 2022 - casegoods
Hospitality Design - July 2022 - 96
Hospitality Design - July 2022 - surfaces
Hospitality Design - July 2022 - 98
Hospitality Design - July 2022 - 99
Hospitality Design - July 2022 - 100
Hospitality Design - July 2022 - 101
Hospitality Design - July 2022 - 102
Hospitality Design - July 2022 - lighting
Hospitality Design - July 2022 - 104
Hospitality Design - July 2022 - 105
Hospitality Design - July 2022 - 106
Hospitality Design - July 2022 - 107
Hospitality Design - July 2022 - 108
Hospitality Design - July 2022 - furniture
Hospitality Design - July 2022 - 110
Hospitality Design - July 2022 - 111
Hospitality Design - July 2022 - 112
Hospitality Design - July 2022 - 113
Hospitality Design - July 2022 - 114
Hospitality Design - July 2022 - 115
Hospitality Design - July 2022 - the lifestyle leader: brian de lowe
Hospitality Design - July 2022 - 117
Hospitality Design - July 2022 - 118
Hospitality Design - July 2022 - 119
Hospitality Design - July 2022 - the strategist: federico toresi
Hospitality Design - July 2022 - 121
Hospitality Design - July 2022 - 122
Hospitality Design - July 2022 - 123
Hospitality Design - July 2022 - the storyteller: little wing lee
Hospitality Design - July 2022 - 125
Hospitality Design - July 2022 - 126
Hospitality Design - July 2022 - the visionary: grace leo
Hospitality Design - July 2022 - the experience maker: randall cook
Hospitality Design - July 2022 - 129
Hospitality Design - July 2022 - 130
Hospitality Design - July 2022 - the rising star: felipe riccio
Hospitality Design - July 2022 - the power couple: eric höweler + j. meejin yoon
Hospitality Design - July 2022 - 133
Hospitality Design - July 2022 - the risk taker: roman alonso
Hospitality Design - July 2022 - 135
Hospitality Design - July 2022 - the tastemaker: michael stillman
Hospitality Design - July 2022 - 137
Hospitality Design - July 2022 - the veteran: shirli sensenbrenner
Hospitality Design - July 2022 - 139
Hospitality Design - July 2022 - the empire builders: jerrod, molly + r.j. melman
Hospitality Design - July 2022 - 141
Hospitality Design - July 2022 - the entrepreneurs: alina roytberg + lev glazman
Hospitality Design - July 2022 - 143
Hospitality Design - July 2022 - the futurists: anab jain + jon ardern
Hospitality Design - July 2022 - 145
Hospitality Design - July 2022 - the rebel: imana
Hospitality Design - July 2022 - the f&b disruptors: camille lindsley + telly justice
Hospitality Design - July 2022 - 148
Hospitality Design - July 2022 - 149
Hospitality Design - July 2022 - ad index
Hospitality Design - July 2022 - 151
Hospitality Design - July 2022 - back space: mitchell hochberg
Hospitality Design - July 2022 - Cover3
Hospitality Design - July 2022 - Cover4
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