Hospitality Design - July 2022 - 26
advertorial
Q&A with Nick Ades
Vice President of Hospitality Sales, Craftmade
Describe your business in one sentence?
Craſt made is a leading supplier of lighting and
ceiling fans to the Hospitality industry, as well
as lighting showrooms across North America.
How has your company evolved over the
years?
When I started with Craſt made through their
acquisition of Woodard Furniture in 2008,
the product off ering was more traditional and
residentially focused with distribution almost
exclusively through lighting showrooms. Since
that time, our product development team has
done a phenomenal job of creating lighting and
ceiling fans that are perfect for hospitality, both
from a design and functionality perspective. It's
remarkable when I compare today's Craſt made
off ering to where we were just a few years ago.
Between hot contemporary designs in LED
lighting, more stylish guest-room friendly
hard-wire ceiling fan options, ADA compliant
corridor lighting, or WiFi compatible products,
I'm ecstatic where we are now and where we
are headed.
What do you like most about working in
the hospitality industry today?
Without question, the people. The hospitality
industry is loaded with exceptionally talented
people who are also amazingly cool human
beings. It has been incredible to resume all the
industry events that allow us all to connect and
continue to build the relationships on which
the industry is founded. It is so inspiring to be
a part of, and I am extremely fortunate to have
met many of my closest friends working in this
industry.
What innovations have you introduced?
We've introduced several ceiling fans with appbased
Wi-Fi control capabilities. If a designer
is working on a project for a property that uses
a centralized Wi-Fi system to control their
lighting, ceiling fans, and other mechanicals,
this technology will retrofi t into their existing
platform so that their Craſt made fans can be
controlled within the same system. We're seeing
more and more hotels, restaurants, multi-family,
and senior living facilities use these control
systems, and are excited being able to integrate
Craſt made products into them.
What is something exciting happening
at your company that you'd like to share?
We recently completed our move into a brandnew
home offi ce in Dallas, that is a state of the
art facility and includes a 425,000 square foot
warehouse. Historically, we have been really
good at supporting our large sku count with
robust inventory levels, but this huge space will
allow us to go even deeper on inventory to help
ensure we can ship as many orders as possible
in a 1 week lead time.
What differentiates you from your
competitors?
First and foremost, is our ability to deliver highstyle,
cutt ing edge products at extremely budget
friendly prices. The other diff erentiating factors
are the sheer volume of skus that we have
available and our ability to ship almost all orders
within a week. Whether it's lighting or ceiling
fans, Craſt made has you covered!
026
July 2022 hospitalitydesign.com
http://www.hospitalitydesign.com
Hospitality Design - July 2022
Table of Contents for the Digital Edition of Hospitality Design - July 2022
contents
from the editor
behind the design
cityscene: chicago
sketchbook
interview: firm spinoffs
interview: anniversaries
interview: danny meyer + matthew goodrich
interview: designers at home
hdac spotlight: maya bird-murphy
hd expo recap
hd expo recap: people
hd expo recap: design spotter
hd expo recap: conference highlights
hd expo recap: iida/hd product design competition
designer profile: moran munyuthe
casegoods
surfaces
lighting
furniture
the lifestyle leader: brian de lowe
the strategist: federico toresi
the storyteller: little wing lee
the visionary: grace leo
the experience maker: randall cook
the rising star: felipe riccio
the power couple: eric höweler + j. meejin yoon
the risk taker: roman alonso
the tastemaker: michael stillman
the veteran: shirli sensenbrenner
the empire builders: jerrod, molly + r.j. melman
the entrepreneurs: alina roytberg + lev glazman
the futurists: anab jain + jon ardern
the rebel: imana
the f&b disruptors: camille lindsley + telly justice
ad index
back space: mitchell hochberg
Hospitality Design - July 2022 - Intro
Hospitality Design - July 2022 - Cover1
Hospitality Design - July 2022 - Cover2
Hospitality Design - July 2022 - 1
Hospitality Design - July 2022 - 2
Hospitality Design - July 2022 - 3
Hospitality Design - July 2022 - 4
Hospitality Design - July 2022 - contents
Hospitality Design - July 2022 - 6
Hospitality Design - July 2022 - 7
Hospitality Design - July 2022 - 8
Hospitality Design - July 2022 - 9
Hospitality Design - July 2022 - from the editor
Hospitality Design - July 2022 - 11
Hospitality Design - July 2022 - 12
Hospitality Design - July 2022 - 13
Hospitality Design - July 2022 - behind the design
Hospitality Design - July 2022 - 15
Hospitality Design - July 2022 - 16
Hospitality Design - July 2022 - 17
Hospitality Design - July 2022 - cityscene: chicago
Hospitality Design - July 2022 - 19
Hospitality Design - July 2022 - 20
Hospitality Design - July 2022 - 21
Hospitality Design - July 2022 - 22
Hospitality Design - July 2022 - sketchbook
Hospitality Design - July 2022 - 24
Hospitality Design - July 2022 - 25
Hospitality Design - July 2022 - 26
Hospitality Design - July 2022 - 27
Hospitality Design - July 2022 - 28
Hospitality Design - July 2022 - interview: firm spinoffs
Hospitality Design - July 2022 - 30
Hospitality Design - July 2022 - 31
Hospitality Design - July 2022 - 32
Hospitality Design - July 2022 - 33
Hospitality Design - July 2022 - 34
Hospitality Design - July 2022 - 35
Hospitality Design - July 2022 - 36
Hospitality Design - July 2022 - 37
Hospitality Design - July 2022 - interview: anniversaries
Hospitality Design - July 2022 - 39
Hospitality Design - July 2022 - 40
Hospitality Design - July 2022 - 41
Hospitality Design - July 2022 - 42
Hospitality Design - July 2022 - 43
Hospitality Design - July 2022 - 44
Hospitality Design - July 2022 - 45
Hospitality Design - July 2022 - 46
Hospitality Design - July 2022 - 47
Hospitality Design - July 2022 - 48
Hospitality Design - July 2022 - 49
Hospitality Design - July 2022 - 50
Hospitality Design - July 2022 - interview: danny meyer + matthew goodrich
Hospitality Design - July 2022 - 52
Hospitality Design - July 2022 - 53
Hospitality Design - July 2022 - 54
Hospitality Design - July 2022 - 55
Hospitality Design - July 2022 - 56
Hospitality Design - July 2022 - 57
Hospitality Design - July 2022 - 58
Hospitality Design - July 2022 - 59
Hospitality Design - July 2022 - interview: designers at home
Hospitality Design - July 2022 - 61
Hospitality Design - July 2022 - 62
Hospitality Design - July 2022 - 63
Hospitality Design - July 2022 - 64
Hospitality Design - July 2022 - 65
Hospitality Design - July 2022 - 66
Hospitality Design - July 2022 - 67
Hospitality Design - July 2022 - 68
Hospitality Design - July 2022 - 69
Hospitality Design - July 2022 - 70
Hospitality Design - July 2022 - 71
Hospitality Design - July 2022 - 72
Hospitality Design - July 2022 - 73
Hospitality Design - July 2022 - 74
Hospitality Design - July 2022 - hdac spotlight: maya bird-murphy
Hospitality Design - July 2022 - 76
Hospitality Design - July 2022 - 77
Hospitality Design - July 2022 - 78
Hospitality Design - July 2022 - hd expo recap
Hospitality Design - July 2022 - hd expo recap: people
Hospitality Design - July 2022 - 81
Hospitality Design - July 2022 - 82
Hospitality Design - July 2022 - hd expo recap: design spotter
Hospitality Design - July 2022 - hd expo recap: conference highlights
Hospitality Design - July 2022 - 85
Hospitality Design - July 2022 - 86
Hospitality Design - July 2022 - 87
Hospitality Design - July 2022 - 88
Hospitality Design - July 2022 - 89
Hospitality Design - July 2022 - hd expo recap: iida/hd product design competition
Hospitality Design - July 2022 - 91
Hospitality Design - July 2022 - 92
Hospitality Design - July 2022 - designer profile: moran munyuthe
Hospitality Design - July 2022 - 94
Hospitality Design - July 2022 - casegoods
Hospitality Design - July 2022 - 96
Hospitality Design - July 2022 - surfaces
Hospitality Design - July 2022 - 98
Hospitality Design - July 2022 - 99
Hospitality Design - July 2022 - 100
Hospitality Design - July 2022 - 101
Hospitality Design - July 2022 - 102
Hospitality Design - July 2022 - lighting
Hospitality Design - July 2022 - 104
Hospitality Design - July 2022 - 105
Hospitality Design - July 2022 - 106
Hospitality Design - July 2022 - 107
Hospitality Design - July 2022 - 108
Hospitality Design - July 2022 - furniture
Hospitality Design - July 2022 - 110
Hospitality Design - July 2022 - 111
Hospitality Design - July 2022 - 112
Hospitality Design - July 2022 - 113
Hospitality Design - July 2022 - 114
Hospitality Design - July 2022 - 115
Hospitality Design - July 2022 - the lifestyle leader: brian de lowe
Hospitality Design - July 2022 - 117
Hospitality Design - July 2022 - 118
Hospitality Design - July 2022 - 119
Hospitality Design - July 2022 - the strategist: federico toresi
Hospitality Design - July 2022 - 121
Hospitality Design - July 2022 - 122
Hospitality Design - July 2022 - 123
Hospitality Design - July 2022 - the storyteller: little wing lee
Hospitality Design - July 2022 - 125
Hospitality Design - July 2022 - 126
Hospitality Design - July 2022 - the visionary: grace leo
Hospitality Design - July 2022 - the experience maker: randall cook
Hospitality Design - July 2022 - 129
Hospitality Design - July 2022 - 130
Hospitality Design - July 2022 - the rising star: felipe riccio
Hospitality Design - July 2022 - the power couple: eric höweler + j. meejin yoon
Hospitality Design - July 2022 - 133
Hospitality Design - July 2022 - the risk taker: roman alonso
Hospitality Design - July 2022 - 135
Hospitality Design - July 2022 - the tastemaker: michael stillman
Hospitality Design - July 2022 - 137
Hospitality Design - July 2022 - the veteran: shirli sensenbrenner
Hospitality Design - July 2022 - 139
Hospitality Design - July 2022 - the empire builders: jerrod, molly + r.j. melman
Hospitality Design - July 2022 - 141
Hospitality Design - July 2022 - the entrepreneurs: alina roytberg + lev glazman
Hospitality Design - July 2022 - 143
Hospitality Design - July 2022 - the futurists: anab jain + jon ardern
Hospitality Design - July 2022 - 145
Hospitality Design - July 2022 - the rebel: imana
Hospitality Design - July 2022 - the f&b disruptors: camille lindsley + telly justice
Hospitality Design - July 2022 - 148
Hospitality Design - July 2022 - 149
Hospitality Design - July 2022 - ad index
Hospitality Design - July 2022 - 151
Hospitality Design - July 2022 - back space: mitchell hochberg
Hospitality Design - July 2022 - Cover3
Hospitality Design - July 2022 - Cover4
https://www.nxtbook.com/emerald/hd/202412
https://www.nxtbook.com/emerald/hd/202411
https://www.nxtbook.com/emerald/hd/202410
https://www.nxtbook.com/emerald/hd/202409
https://www.nxtbook.com/emerald/hd/202408
https://www.nxtbook.com/emerald/hd/202407
https://www.nxtbook.com/emerald/hd/20240506
https://www.nxtbook.com/emerald/hd/202404
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com