Hospitality Design - July 2022 - 38

perspectives interview
By Alia Akkam and Stacy Shoemaker Rauen
SPECIAL OCCASION
Four industry veterans celebrate milestone anniversaries
Tara Bernerd
Founder
Tara Bernerd & Partners
Aſt er leaving school at the age of 16, the self-taught Tara Bernerd thrived in
real estate before taking on the design world with Philippe Starck at YOO.
Since founding London-based Tara Bernerd & Partners in 2002, she has
lent her savvy to a range of projects, including Zentis Osaka, the Hari Hong
Kong, and Thompson Hollywood.
You're celebrating 20 years of running your own practice. How
does that feel?
It is a bit surreal. The years have just rocketed past, but they have felt
lengthy in some ways, too. There have been huge learning curves, and there
have been massive wins. Our team is a family. I feel like the captain of a
ship-an old pirate with fabulous boots and a sword-and together we get
through everything and discover new lands and meet new people. It's been
an incredible privilege and responsibility.
What did you want to create with the Four Seasons Hotel and
Residences Fort Lauderdale?
When I got to Fort Lauderdale, I fell in love with it. The beaches and
Intracoastal Waterway were stunning, and architect Kobi Karp
built a beautiful hotel. The hotel is textural and seductive, but it's
approachable. I went in without any rules or boundaries and I was
hit by the geography and the palm trees in the evening. It gave me a
nostalgia for the European Riviera that I couldn't help but pull a few
threads from.
Then there's the newly opened Conrad Los Angeles from
architect Frank Gehry. What makes this property stand
out?
It's a gamechanger. We are calling it an urban resort. There are so
many buildings from the '20s and '30s in the neighborhood with
amazing tiles, so each surface has texture and warmth.
Greatest lesson learned over the years?
The best piece of advice I received is from my father. He said, 'Don't
take no for an answer.' Always look for a solution. Don't be put off at
the fi rst thing that stops you. Keep going.
What's next?
I'm working with Belmond on the renovation of Maroma in Playa
del Carmen, Mexico. Rosewood Munich is coming in 2023 or 2024,
and there is also a secret project in Milan. As for the company, our
team is expanding. I still can't take a day off , but I'm fully into it.
It's a passion, and it's my life, and I'm dedicated to it. I think I have
another 20 years in me.
Hear more on HD's What I've Learned podcast at
hospitalitydesign.com
038
July 2022 hospitalitydesign.com

http://www.hospitalitydesign.com http://www.hospitalitydesign.com

Hospitality Design - July 2022

Table of Contents for the Digital Edition of Hospitality Design - July 2022

contents
from the editor
behind the design
cityscene: chicago
sketchbook
interview: firm spinoffs
interview: anniversaries
interview: danny meyer + matthew goodrich
interview: designers at home
hdac spotlight: maya bird-murphy
hd expo recap
hd expo recap: people
hd expo recap: design spotter
hd expo recap: conference highlights
hd expo recap: iida/hd product design competition
designer profile: moran munyuthe
casegoods
surfaces
lighting
furniture
the lifestyle leader: brian de lowe
the strategist: federico toresi
the storyteller: little wing lee
the visionary: grace leo
the experience maker: randall cook
the rising star: felipe riccio
the power couple: eric höweler + j. meejin yoon
the risk taker: roman alonso
the tastemaker: michael stillman
the veteran: shirli sensenbrenner
the empire builders: jerrod, molly + r.j. melman
the entrepreneurs: alina roytberg + lev glazman
the futurists: anab jain + jon ardern
the rebel: imana
the f&b disruptors: camille lindsley + telly justice
ad index
back space: mitchell hochberg
Hospitality Design - July 2022 - Intro
Hospitality Design - July 2022 - Cover1
Hospitality Design - July 2022 - Cover2
Hospitality Design - July 2022 - 1
Hospitality Design - July 2022 - 2
Hospitality Design - July 2022 - 3
Hospitality Design - July 2022 - 4
Hospitality Design - July 2022 - contents
Hospitality Design - July 2022 - 6
Hospitality Design - July 2022 - 7
Hospitality Design - July 2022 - 8
Hospitality Design - July 2022 - 9
Hospitality Design - July 2022 - from the editor
Hospitality Design - July 2022 - 11
Hospitality Design - July 2022 - 12
Hospitality Design - July 2022 - 13
Hospitality Design - July 2022 - behind the design
Hospitality Design - July 2022 - 15
Hospitality Design - July 2022 - 16
Hospitality Design - July 2022 - 17
Hospitality Design - July 2022 - cityscene: chicago
Hospitality Design - July 2022 - 19
Hospitality Design - July 2022 - 20
Hospitality Design - July 2022 - 21
Hospitality Design - July 2022 - 22
Hospitality Design - July 2022 - sketchbook
Hospitality Design - July 2022 - 24
Hospitality Design - July 2022 - 25
Hospitality Design - July 2022 - 26
Hospitality Design - July 2022 - 27
Hospitality Design - July 2022 - 28
Hospitality Design - July 2022 - interview: firm spinoffs
Hospitality Design - July 2022 - 30
Hospitality Design - July 2022 - 31
Hospitality Design - July 2022 - 32
Hospitality Design - July 2022 - 33
Hospitality Design - July 2022 - 34
Hospitality Design - July 2022 - 35
Hospitality Design - July 2022 - 36
Hospitality Design - July 2022 - 37
Hospitality Design - July 2022 - interview: anniversaries
Hospitality Design - July 2022 - 39
Hospitality Design - July 2022 - 40
Hospitality Design - July 2022 - 41
Hospitality Design - July 2022 - 42
Hospitality Design - July 2022 - 43
Hospitality Design - July 2022 - 44
Hospitality Design - July 2022 - 45
Hospitality Design - July 2022 - 46
Hospitality Design - July 2022 - 47
Hospitality Design - July 2022 - 48
Hospitality Design - July 2022 - 49
Hospitality Design - July 2022 - 50
Hospitality Design - July 2022 - interview: danny meyer + matthew goodrich
Hospitality Design - July 2022 - 52
Hospitality Design - July 2022 - 53
Hospitality Design - July 2022 - 54
Hospitality Design - July 2022 - 55
Hospitality Design - July 2022 - 56
Hospitality Design - July 2022 - 57
Hospitality Design - July 2022 - 58
Hospitality Design - July 2022 - 59
Hospitality Design - July 2022 - interview: designers at home
Hospitality Design - July 2022 - 61
Hospitality Design - July 2022 - 62
Hospitality Design - July 2022 - 63
Hospitality Design - July 2022 - 64
Hospitality Design - July 2022 - 65
Hospitality Design - July 2022 - 66
Hospitality Design - July 2022 - 67
Hospitality Design - July 2022 - 68
Hospitality Design - July 2022 - 69
Hospitality Design - July 2022 - 70
Hospitality Design - July 2022 - 71
Hospitality Design - July 2022 - 72
Hospitality Design - July 2022 - 73
Hospitality Design - July 2022 - 74
Hospitality Design - July 2022 - hdac spotlight: maya bird-murphy
Hospitality Design - July 2022 - 76
Hospitality Design - July 2022 - 77
Hospitality Design - July 2022 - 78
Hospitality Design - July 2022 - hd expo recap
Hospitality Design - July 2022 - hd expo recap: people
Hospitality Design - July 2022 - 81
Hospitality Design - July 2022 - 82
Hospitality Design - July 2022 - hd expo recap: design spotter
Hospitality Design - July 2022 - hd expo recap: conference highlights
Hospitality Design - July 2022 - 85
Hospitality Design - July 2022 - 86
Hospitality Design - July 2022 - 87
Hospitality Design - July 2022 - 88
Hospitality Design - July 2022 - 89
Hospitality Design - July 2022 - hd expo recap: iida/hd product design competition
Hospitality Design - July 2022 - 91
Hospitality Design - July 2022 - 92
Hospitality Design - July 2022 - designer profile: moran munyuthe
Hospitality Design - July 2022 - 94
Hospitality Design - July 2022 - casegoods
Hospitality Design - July 2022 - 96
Hospitality Design - July 2022 - surfaces
Hospitality Design - July 2022 - 98
Hospitality Design - July 2022 - 99
Hospitality Design - July 2022 - 100
Hospitality Design - July 2022 - 101
Hospitality Design - July 2022 - 102
Hospitality Design - July 2022 - lighting
Hospitality Design - July 2022 - 104
Hospitality Design - July 2022 - 105
Hospitality Design - July 2022 - 106
Hospitality Design - July 2022 - 107
Hospitality Design - July 2022 - 108
Hospitality Design - July 2022 - furniture
Hospitality Design - July 2022 - 110
Hospitality Design - July 2022 - 111
Hospitality Design - July 2022 - 112
Hospitality Design - July 2022 - 113
Hospitality Design - July 2022 - 114
Hospitality Design - July 2022 - 115
Hospitality Design - July 2022 - the lifestyle leader: brian de lowe
Hospitality Design - July 2022 - 117
Hospitality Design - July 2022 - 118
Hospitality Design - July 2022 - 119
Hospitality Design - July 2022 - the strategist: federico toresi
Hospitality Design - July 2022 - 121
Hospitality Design - July 2022 - 122
Hospitality Design - July 2022 - 123
Hospitality Design - July 2022 - the storyteller: little wing lee
Hospitality Design - July 2022 - 125
Hospitality Design - July 2022 - 126
Hospitality Design - July 2022 - the visionary: grace leo
Hospitality Design - July 2022 - the experience maker: randall cook
Hospitality Design - July 2022 - 129
Hospitality Design - July 2022 - 130
Hospitality Design - July 2022 - the rising star: felipe riccio
Hospitality Design - July 2022 - the power couple: eric höweler + j. meejin yoon
Hospitality Design - July 2022 - 133
Hospitality Design - July 2022 - the risk taker: roman alonso
Hospitality Design - July 2022 - 135
Hospitality Design - July 2022 - the tastemaker: michael stillman
Hospitality Design - July 2022 - 137
Hospitality Design - July 2022 - the veteran: shirli sensenbrenner
Hospitality Design - July 2022 - 139
Hospitality Design - July 2022 - the empire builders: jerrod, molly + r.j. melman
Hospitality Design - July 2022 - 141
Hospitality Design - July 2022 - the entrepreneurs: alina roytberg + lev glazman
Hospitality Design - July 2022 - 143
Hospitality Design - July 2022 - the futurists: anab jain + jon ardern
Hospitality Design - July 2022 - 145
Hospitality Design - July 2022 - the rebel: imana
Hospitality Design - July 2022 - the f&b disruptors: camille lindsley + telly justice
Hospitality Design - July 2022 - 148
Hospitality Design - July 2022 - 149
Hospitality Design - July 2022 - ad index
Hospitality Design - July 2022 - 151
Hospitality Design - July 2022 - back space: mitchell hochberg
Hospitality Design - July 2022 - Cover3
Hospitality Design - July 2022 - Cover4
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