Hospitality Design - December 2022 - 76

branded residences
CHECKING IN
Hotel brand names lend an air of prestige-and coveted amenities-
to private residences
The first branded residence in the world, the Sherry-Netherland, opened in 1927 on New York's
Fifth Avenue, paving the way for a slew of the residential offerings. Although the concept is no
longer novel, branded residences are experiencing a resurgence in popularity nearly 100 years
after their inception. According to a report from British real estate services company Savills,
the sector has grown by 230 percent over the past decade to 580 developments from 133 brands
for a total of nearly 100,000 residential units. The same reports notes that 2021 saw the 10-year
growth rate of branded residences increase from 170 percent to 230 percent. Recent high-profile
additions include the Aman New York (with interiors by Denniston) and the forthcoming Mandarin
Oriental Residences, Fifth Avenue, featuring a design from March and White Design (MAWD).
Around the world, the traditional types (att ached to a namesake property) are opening, as well
as the relatively new standalone versions. The Standard, which owns eight hotels in North America,
Europe, and Asia, is deploying both. In Miami, its standalone Arquitectonica-designed residences
are slated to open in 2023, while its residences in Lisbon, a collaboration between Standard's inhouse
team and architect Samuel Torres de Carvalho, will be att ached to a forthcoming hotel.
Hospitality brand NoMad (which has properties in New York and London with more in the
pipeline) has also joined the branded residences boom, selecting Miami's Wynwood neighborhood
for its fi rst foray. While the amenities of most branded residences are closed to the public, the NoMad
Designed by Arquitectonica, a rendering of the Standard
Residences Midtown Miami's 60-foot-long rooftop pool
076
December 2022 hospitalitydesign.com
http://www.hospitalitydesign.com

Hospitality Design - December 2022

Table of Contents for the Digital Edition of Hospitality Design - December 2022

contents
from the editor
behind the design
people: cityscene: toronto
people: cityscene: new york
sketchbook
hdac spotlight: andrés rigal + taylor bazley
profile: natalia miyar
art
flooring
fabric
seating
platinum circle
event photos
ronnie bray + elisa whaler
ken fulk
neil jacobs
sheila johnson
barbara parker + miriam torres
best of 2022
trendspotting
cities of the future
nfts + the metaverse
branded residences
revitalized all-inclusives
next-generation housing
multifamily living
remote work
self-care
experiential retail
f&b reimagined
ad index
back space: tameka vasquez
Hospitality Design - December 2022 - Intro
Hospitality Design - December 2022 - Cover1
Hospitality Design - December 2022 - Cover2
Hospitality Design - December 2022 - 1
Hospitality Design - December 2022 - 2
Hospitality Design - December 2022 - 3
Hospitality Design - December 2022 - 4
Hospitality Design - December 2022 - contents
Hospitality Design - December 2022 - from the editor
Hospitality Design - December 2022 - 7
Hospitality Design - December 2022 - 8
Hospitality Design - December 2022 - 9
Hospitality Design - December 2022 - behind the design
Hospitality Design - December 2022 - 11
Hospitality Design - December 2022 - people: cityscene: toronto
Hospitality Design - December 2022 - 13
Hospitality Design - December 2022 - people: cityscene: new york
Hospitality Design - December 2022 - 15
Hospitality Design - December 2022 - 16
Hospitality Design - December 2022 - 17
Hospitality Design - December 2022 - sketchbook
Hospitality Design - December 2022 - 19
Hospitality Design - December 2022 - 20
Hospitality Design - December 2022 - hdac spotlight: andrés rigal + taylor bazley
Hospitality Design - December 2022 - 22
Hospitality Design - December 2022 - profile: natalia miyar
Hospitality Design - December 2022 - art
Hospitality Design - December 2022 - 25
Hospitality Design - December 2022 - flooring
Hospitality Design - December 2022 - 27
Hospitality Design - December 2022 - 28
Hospitality Design - December 2022 - 29
Hospitality Design - December 2022 - fabric
Hospitality Design - December 2022 - 31
Hospitality Design - December 2022 - 32
Hospitality Design - December 2022 - seating
Hospitality Design - December 2022 - 34
Hospitality Design - December 2022 - platinum circle
Hospitality Design - December 2022 - event photos
Hospitality Design - December 2022 - 37
Hospitality Design - December 2022 - ronnie bray + elisa whaler
Hospitality Design - December 2022 - 39
Hospitality Design - December 2022 - ken fulk
Hospitality Design - December 2022 - 41
Hospitality Design - December 2022 - neil jacobs
Hospitality Design - December 2022 - 43
Hospitality Design - December 2022 - sheila johnson
Hospitality Design - December 2022 - 45
Hospitality Design - December 2022 - barbara parker + miriam torres
Hospitality Design - December 2022 - 47
Hospitality Design - December 2022 - 48
Hospitality Design - December 2022 - best of 2022
Hospitality Design - December 2022 - 50
Hospitality Design - December 2022 - 51
Hospitality Design - December 2022 - 52
Hospitality Design - December 2022 - 53
Hospitality Design - December 2022 - 54
Hospitality Design - December 2022 - 55
Hospitality Design - December 2022 - 56
Hospitality Design - December 2022 - 57
Hospitality Design - December 2022 - 58
Hospitality Design - December 2022 - 59
Hospitality Design - December 2022 - 60
Hospitality Design - December 2022 - 61
Hospitality Design - December 2022 - 62
Hospitality Design - December 2022 - 63
Hospitality Design - December 2022 - 64
Hospitality Design - December 2022 - 65
Hospitality Design - December 2022 - 66
Hospitality Design - December 2022 - 67
Hospitality Design - December 2022 - 68
Hospitality Design - December 2022 - 69
Hospitality Design - December 2022 - 70
Hospitality Design - December 2022 - trendspotting
Hospitality Design - December 2022 - cities of the future
Hospitality Design - December 2022 - 73
Hospitality Design - December 2022 - nfts + the metaverse
Hospitality Design - December 2022 - 75
Hospitality Design - December 2022 - branded residences
Hospitality Design - December 2022 - 77
Hospitality Design - December 2022 - revitalized all-inclusives
Hospitality Design - December 2022 - 79
Hospitality Design - December 2022 - next-generation housing
Hospitality Design - December 2022 - 81
Hospitality Design - December 2022 - multifamily living
Hospitality Design - December 2022 - 83
Hospitality Design - December 2022 - remote work
Hospitality Design - December 2022 - 85
Hospitality Design - December 2022 - self-care
Hospitality Design - December 2022 - 87
Hospitality Design - December 2022 - experiential retail
Hospitality Design - December 2022 - 89
Hospitality Design - December 2022 - f&b reimagined
Hospitality Design - December 2022 - 91
Hospitality Design - December 2022 - 92
Hospitality Design - December 2022 - 93
Hospitality Design - December 2022 - ad index
Hospitality Design - December 2022 - 95
Hospitality Design - December 2022 - back space: tameka vasquez
Hospitality Design - December 2022 - Cover3
Hospitality Design - December 2022 - Cover4
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