Hospitality Design February-March 2023 - 122

around the world los angeles
Midcentury LA artists inspire the patterns and color story
of Holloway House, including in the atrium space
A palette of pastel green and pink hues evokes
Hollywood glamour at the Aster's front desk
Woven textiles and aged wood add to the
relaxed vibe on the Holloway House rooftop
The Aster's Club Room reimagines a members'
club aesthetic through the lens of a hotel
The eclectic 95-room property reflects
the brand's signature California quirkiness
as well as an elevated European influence
defined by an unexpected medley of pattern
and texture. " I want it to feel layered and I
also don't want to make them too pretty, "
Brosh says. " I try to create some reverence,
even if it's very bespoke. " Public spaces pop
with eccentricities ranging from wallpapered
ceilings and custom millwork in the café
and lounge to custom tiles and a Moroccan
aesthetic on the patio. Generously sized
guestrooms and suites recall pied-à-terres
with a warm backdrop of earthy shades.
Conrad Los Angeles
Deviating from maximalist narratives
of neighboring projects, the Conrad Los
Angeles-designed by London-based Tara
Bernerd & Partners-is an exercise in
122
restrained opulence. Spread across 28 stories,
the tony 305-room luxury hotel commands
the throne of an entire city block in the
Grand Ave Arts District alongside a sunlit
stretch of public attractions. " With the
hotel's enviable location in Los Angeles, we
wanted to blur the lines between indoors and
outdoors throughout the public spaces, " Tara
Bernerd says. " We have used strong, bold
finishes such as the ceppo stone that dresses
the lift core, then played this off against
softer more sumptuous fabrics. "
The expansive 10th floor functions
as the nucleus of the hotel, comprising
reception, bars, restaurants, and a pool
deck lined with cabanas. Like all projects
in the Tara Bernerd portfolio, art is a vital
influence. Influences of the West Coast
Modernist movement pervade the interiors,
manifesting in fluted tiles that wrap lobby
columns and midcentury-style focal points in
the pre-dining bar. " Elsewhere the influences
are more subtle, " Bernerd adds, " such as the
bespoke rugs that are featured throughout
the hotel, or the choice of stone finish used
on the bar in the grill. " Visceral elements like
the undulating ceilings of the lobby are more
overt, nodding to the genius of Frank Gehry,
who designed the Grand LA complex the hotel
calls home.
Holloway House
Another showcase for California art, Soho
House expanded its LA footprint with
Holloway House in West Hollywood. Like
the Conrad, LA's artistic legacy guided the
design, which echoes the color blocking and
strong geometries of midcentury artists. " We
drew inspiration from the Southern California
landscape and LA's arts and cultural history, "
February/March 2023 hospitalitydesign.com
Photos and renderings by SAM FROST, THE INGALLS, and courtesy of MARRIOTT
http://www.hospitalitydesign.com
Hospitality Design February-March 2023

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