advertorial Q&A with Aaron and Daniel Berman Vice Presidents of BERMANFALK Hospitality Group Tell us something exciting happening at your company that people might not know. We have been growing substantially over the past 3 years. We now have physical offi ces in Vancouver, Canada (Corporate HQ), New York, NY (US Offi ce), and Ho Chi Minh, Vietnam (Manufacturing Offi ce). What are some of your best practices when collaborating with designers? Working directly with designers during the beginning stages of a project allows us to bett er understand the design concept early-on, to educate on manufacturing abilities, and to present recommendations for a smooth roll out. What is one of your favourite hospitality projects you've been involved in and why? Gett ing to be part of the property and seeing the vision brought to life for Marriott Bethesda Downtown at the brand-new Marriott HQ was an incredible opportunity and made for a very collaborative experience with all stakeholders. Aaron Berman What is one of the best lessons you've learned in your career? We've learned that to be successful in all areas of your business you need to surround yourself with the best possible team. The BERMANFALK team is our " secret sauce " for making projects a huge success. How does sustainability factor into your business? In the world of manufacturing, transparency around sustainability and ESG practices remain top of mind. As a MindClick rated company with Leader level ratings for many of our product lines, we take great pride in the impactful changes we've already made and are very excited about the future developments to come. Daniel Berman Marriott Bethesda Downtown at Marriott HQ Designer: Rottet Studio | Purchaser: GS Associates Inc. 026 April 2023 hospitalitydesign.comhttp://www.bermanfalk.com http://www.hospitalitydesign.com