Hospitality Design - July 2023 - 104

the tastemaker
Sam Bakhshandehpour
President + Board Member
José Andrés Group
Shortly after Sam Bakhshandehpour joined
José Andrés Group (JAG) as president and
board member in 2020, he was faced with one
of the greatest challenges of his career. Plagued
by plunging revenues during the pandemic, he
and his team " broke the company down to the
studs, " he says.
In the process, they revamped their business
plan to offer a delivery service for the first time.
As a part of the transformation, the company
also launched José Andrés Media (JAM), which
produces scripted and unscripted food-related
content for a variety of media, as well as an
e-commerce consumer products platform,
José Andrés Foods. " All of a sudden, you have
restaurants, media content, and e-commerce,
and the trifecta creates this flywheel, " he points
out. " That's how we reset the company. "
Bakhshandehpour's years of experience
in the hospitality industry informed such
innovative approaches. After graduating
from Georgetown University's McDonough
School of Business in Washington, DC, he
joined JP Morgan Securities' investment
banking department, running the firm's Global
Casino and West Coast Real Estate & Lodging
Investment Banking practice. " The marriage of
hospitality and real estate is how it all started, "
he says. " My boss would say, 'Focus on working
with the best people and learn their business.' "
It's a lesson that has driven him since.
Through a client, he was introduced
to restaurant and nightlife company sbe,
where he went on to serve as president then
CEO and a board member. The company
had grown from nightclubs to restaurants,
and was looking to expand into hotels.
Bakhshandehpour was tasked with making
that a reality. He took inspiration from his
time working in Las Vegas gaming, where
hotel operators were generating an increased
104
July 2023 hospitalitydesign.com
Photos by JASON VARNEY, BJORN WALLANDER, and courtesy of JOSÉ ANDRÉS GROUP
http://www.hospitalitydesign.com

Hospitality Design - July 2023

Table of Contents for the Digital Edition of Hospitality Design - July 2023

table of contents
from the editor
behind the design
people: hd awards
sketchbook
business sense
5 questions with morris adjmi
hd expo recap
hd expo: people
hd expo: conference highlights
iida/hd product design awards
products
designer profile: daera
art
accessories
lighting
surfaces
storytellers
the community builder: phoebe yee 
the curator: hakan ozkasikci
the connoisseur: nicole hollis
the tastemaker: sam bakhshandehpour 
the new guard: jimmie drummond 
the strategist: ryan crown
the dream team: cayley lambur + lucia bartholomew
the activist: malene djenaba barnett
the influencer: ellia park
the resilient designers: dmytro bonesko + volodymyr nepyivoda
the brand ambassadors: jenni benzaquen + sarah doyle
the experience architect: michele caniato
the design advocate: tolù adẹ̀kọ
ad index
back space: jess berkin
Hospitality Design - July 2023 - Intro
Hospitality Design - July 2023 - Cover1
Hospitality Design - July 2023 - Cover2
Hospitality Design - July 2023 - 1
Hospitality Design - July 2023 - 2
Hospitality Design - July 2023 - 3
Hospitality Design - July 2023 - 4
Hospitality Design - July 2023 - table of contents
Hospitality Design - July 2023 - 6
Hospitality Design - July 2023 - 7
Hospitality Design - July 2023 - 8
Hospitality Design - July 2023 - 9
Hospitality Design - July 2023 - from the editor
Hospitality Design - July 2023 - 11
Hospitality Design - July 2023 - 12
Hospitality Design - July 2023 - 13
Hospitality Design - July 2023 - behind the design
Hospitality Design - July 2023 - 15
Hospitality Design - July 2023 - people: hd awards
Hospitality Design - July 2023 - 17
Hospitality Design - July 2023 - 18
Hospitality Design - July 2023 - 19
Hospitality Design - July 2023 - 20
Hospitality Design - July 2023 - sketchbook
Hospitality Design - July 2023 - 22
Hospitality Design - July 2023 - 23
Hospitality Design - July 2023 - 24
Hospitality Design - July 2023 - 25
Hospitality Design - July 2023 - 26
Hospitality Design - July 2023 - business sense
Hospitality Design - July 2023 - 28
Hospitality Design - July 2023 - 29
Hospitality Design - July 2023 - 5 questions with morris adjmi
Hospitality Design - July 2023 - 31
Hospitality Design - July 2023 - 32
Hospitality Design - July 2023 - 33
Hospitality Design - July 2023 - 34
Hospitality Design - July 2023 - 35
Hospitality Design - July 2023 - 36
Hospitality Design - July 2023 - hd expo recap
Hospitality Design - July 2023 - hd expo: people
Hospitality Design - July 2023 - 39
Hospitality Design - July 2023 - 40
Hospitality Design - July 2023 - 41
Hospitality Design - July 2023 - 42
Hospitality Design - July 2023 - 43
Hospitality Design - July 2023 - 44
Hospitality Design - July 2023 - 45
Hospitality Design - July 2023 - 46
Hospitality Design - July 2023 - 47
Hospitality Design - July 2023 - hd expo: conference highlights
Hospitality Design - July 2023 - 49
Hospitality Design - July 2023 - 50
Hospitality Design - July 2023 - 51
Hospitality Design - July 2023 - 52
Hospitality Design - July 2023 - 53
Hospitality Design - July 2023 - 54
Hospitality Design - July 2023 - 55
Hospitality Design - July 2023 - 56
Hospitality Design - July 2023 - iida/hd product design awards
Hospitality Design - July 2023 - 58
Hospitality Design - July 2023 - 59
Hospitality Design - July 2023 - 60
Hospitality Design - July 2023 - 61
Hospitality Design - July 2023 - 62
Hospitality Design - July 2023 - products
Hospitality Design - July 2023 - 64
Hospitality Design - July 2023 - designer profile: daera
Hospitality Design - July 2023 - 66
Hospitality Design - July 2023 - art
Hospitality Design - July 2023 - 68
Hospitality Design - July 2023 - 69
Hospitality Design - July 2023 - 70
Hospitality Design - July 2023 - 71
Hospitality Design - July 2023 - 72
Hospitality Design - July 2023 - 73
Hospitality Design - July 2023 - 74
Hospitality Design - July 2023 - accessories
Hospitality Design - July 2023 - 76
Hospitality Design - July 2023 - lighting
Hospitality Design - July 2023 - 78
Hospitality Design - July 2023 - 79
Hospitality Design - July 2023 - 80
Hospitality Design - July 2023 - 81
Hospitality Design - July 2023 - 82
Hospitality Design - July 2023 - 83
Hospitality Design - July 2023 - 84
Hospitality Design - July 2023 - surfaces
Hospitality Design - July 2023 - 86
Hospitality Design - July 2023 - 87
Hospitality Design - July 2023 - 88
Hospitality Design - July 2023 - 89
Hospitality Design - July 2023 - 90
Hospitality Design - July 2023 - storytellers
Hospitality Design - July 2023 - the community builder: phoebe yee 
Hospitality Design - July 2023 - 93
Hospitality Design - July 2023 - 94
Hospitality Design - July 2023 - 95
Hospitality Design - July 2023 - the curator: hakan ozkasikci
Hospitality Design - July 2023 - 97
Hospitality Design - July 2023 - 98
Hospitality Design - July 2023 - 99
Hospitality Design - July 2023 - the connoisseur: nicole hollis
Hospitality Design - July 2023 - 101
Hospitality Design - July 2023 - 102
Hospitality Design - July 2023 - 103
Hospitality Design - July 2023 - the tastemaker: sam bakhshandehpour 
Hospitality Design - July 2023 - 105
Hospitality Design - July 2023 - 106
Hospitality Design - July 2023 - 107
Hospitality Design - July 2023 - the new guard: jimmie drummond 
Hospitality Design - July 2023 - 109
Hospitality Design - July 2023 - the strategist: ryan crown
Hospitality Design - July 2023 - 111
Hospitality Design - July 2023 - the dream team: cayley lambur + lucia bartholomew
Hospitality Design - July 2023 - 113
Hospitality Design - July 2023 - the activist: malene djenaba barnett
Hospitality Design - July 2023 - 115
Hospitality Design - July 2023 - the influencer: ellia park
Hospitality Design - July 2023 - 117
Hospitality Design - July 2023 - the resilient designers: dmytro bonesko + volodymyr nepyivoda
Hospitality Design - July 2023 - 119
Hospitality Design - July 2023 - 120
Hospitality Design - July 2023 - 121
Hospitality Design - July 2023 - the brand ambassadors: jenni benzaquen + sarah doyle
Hospitality Design - July 2023 - 123
Hospitality Design - July 2023 - 124
Hospitality Design - July 2023 - 125
Hospitality Design - July 2023 - the experience architect: michele caniato
Hospitality Design - July 2023 - 127
Hospitality Design - July 2023 - 128
Hospitality Design - July 2023 - 129
Hospitality Design - July 2023 - the design advocate: tolù adẹ̀kọ
Hospitality Design - July 2023 - 131
Hospitality Design - July 2023 - 132
Hospitality Design - July 2023 - 133
Hospitality Design - July 2023 - 134
Hospitality Design - July 2023 - 135
Hospitality Design - July 2023 - 136
Hospitality Design - July 2023 - 137
Hospitality Design - July 2023 - 138
Hospitality Design - July 2023 - 139
Hospitality Design - July 2023 - 140
Hospitality Design - July 2023 - 141
Hospitality Design - July 2023 - ad index
Hospitality Design - July 2023 - 143
Hospitality Design - July 2023 - back space: jess berkin
Hospitality Design - July 2023 - Cover3
Hospitality Design - July 2023 - Cover4
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