Hospitality Design - October 2023 - 55
Soho House opened nearly 30 years ago
in 1995 in London's Soho neighborhood.
In 2003, you debuted the Soho House
New York. What led you to expand the
brand to the U.S.?
It is funny being a Brit because you have such
admiration for America, and you fear you'll come
over to America and have to go back if it doesn't
work out. I thought that was going to happen
to me, but I'd much rather give it a go and not
succeed than not giving it a go. It's not in the spirit
of who I am. And luckily, for a lot of reasons, it
did work. Not only did it work in New York, but it
[also] has worked in many houses in many cities
and states around America.
The greenhouse-style pool house bar and
dining room at the Soho House Mexico City
And you're still going. You have houses in
Charleston, South Carolina and Portland,
Oregon on the boards, which are
secondary markets. How do you know
which city is right for the brand?
Those cities are fascinating. We have great
buildings, and it's been fun designing those
houses. You don't have to be a massive [city] to
have a Soho House. There are great people who
live in Portland and Charleston, and [we don't
need] that many [members] to make a Soho
House work. We will continue to [look at] cities
that aren't on the East or West Coast.
You're also growing globally, with houses
popping up in places like Mexico City.
What can you tell us about that location?
I was there [recently], and it's stunning. It's in a
beautiful old house right in the middle of Mexico
City. It was a miracle we got this building, and
we've been able to put in an enormous swimming
pool. Mexico City has fantastic culture, people,
and restaurants. They've got it all covered, so we
have to offer something a bit more if we're going
to turn any heads.
Soho House's Miami Pool House nods to the
1920s with retro furniture and floral upholstery
Soho Farmhouse, which opened in 2015
in Oxfordshire, England, was another
successful pivot for you. Are there plans
to do more rural offerings?
We [recently] announced that we're doing
Grasmere House, which is in Rhinebeck in
upstate New York. The houses where members
retreat to are incredibly popular. Farmhouse,
much to my amazement, has been a big success.
It was such an entrepreneurial [endeavor]. If you
thought it through and said, 'this is what we're
going to do, this is how you underwrite it,' it
would have never got through anything. Winging
it worked, and it's been a commercial success as
well as very popular with our members.
hospitalitydesign.com October 2023
055
http://www.hospitalitydesign.com
Hospitality Design - October 2023
Table of Contents for the Digital Edition of Hospitality Design - October 2023
contents
from the editor
behind the design
people: siteseeing
sketchbook
business sense: new brands
interview: new hoteliers
interview: hospitality veterans
profile: humbert & poyet
bdny preview
casegoods + tables
window coverings
outdoor furniture
wave of the future
vedi aslanyan
heather ciszczon
paolo ferrari
ashli johnson
kat kim
kerrie murphy
pascale sablan
constantina tsoutsikou
open table
interview: cobi levy + will makris
interview: dominique leach
interview: bryan + michael voltaggio
bar helena
hiatus
craven
gitane
ferns
chez noir
pastry club woda
lao fan dian
cyrus
greywind + spygold
ta-kumi madrid
torrisi
projects
kona village, a rosewood resort
inn at mattei’s tavern
the manchester
the st. regis kanai resort
the georgian
ad index
back space: naomi heaton
Hospitality Design - October 2023 - Intro
Hospitality Design - October 2023 - Cover1
Hospitality Design - October 2023 - Cover2
Hospitality Design - October 2023 - 1
Hospitality Design - October 2023 - 2
Hospitality Design - October 2023 - 3
Hospitality Design - October 2023 - 4
Hospitality Design - October 2023 - contents
Hospitality Design - October 2023 - from the editor
Hospitality Design - October 2023 - 7
Hospitality Design - October 2023 - 8
Hospitality Design - October 2023 - 9
Hospitality Design - October 2023 - 10
Hospitality Design - October 2023 - 11
Hospitality Design - October 2023 - behind the design
Hospitality Design - October 2023 - 13
Hospitality Design - October 2023 - 14
Hospitality Design - October 2023 - 15
Hospitality Design - October 2023 - people: siteseeing
Hospitality Design - October 2023 - 17
Hospitality Design - October 2023 - 18
Hospitality Design - October 2023 - 19
Hospitality Design - October 2023 - 20
Hospitality Design - October 2023 - sketchbook
Hospitality Design - October 2023 - 22
Hospitality Design - October 2023 - 23
Hospitality Design - October 2023 - 24
Hospitality Design - October 2023 - 25
Hospitality Design - October 2023 - 26
Hospitality Design - October 2023 - 27
Hospitality Design - October 2023 - 28
Hospitality Design - October 2023 - 29
Hospitality Design - October 2023 - 30
Hospitality Design - October 2023 - 31
Hospitality Design - October 2023 - 32
Hospitality Design - October 2023 - business sense: new brands
Hospitality Design - October 2023 - 34
Hospitality Design - October 2023 - 35
Hospitality Design - October 2023 - 36
Hospitality Design - October 2023 - 37
Hospitality Design - October 2023 - 38
Hospitality Design - October 2023 - 39
Hospitality Design - October 2023 - 40
Hospitality Design - October 2023 - 41
Hospitality Design - October 2023 - 42
Hospitality Design - October 2023 - 43
Hospitality Design - October 2023 - 44
Hospitality Design - October 2023 - interview: new hoteliers
Hospitality Design - October 2023 - 46
Hospitality Design - October 2023 - 47
Hospitality Design - October 2023 - 48
Hospitality Design - October 2023 - 49
Hospitality Design - October 2023 - 50
Hospitality Design - October 2023 - 51
Hospitality Design - October 2023 - 52
Hospitality Design - October 2023 - 53
Hospitality Design - October 2023 - interview: hospitality veterans
Hospitality Design - October 2023 - 55
Hospitality Design - October 2023 - 56
Hospitality Design - October 2023 - 57
Hospitality Design - October 2023 - 58
Hospitality Design - October 2023 - 59
Hospitality Design - October 2023 - 60
Hospitality Design - October 2023 - 61
Hospitality Design - October 2023 - 62
Hospitality Design - October 2023 - 63
Hospitality Design - October 2023 - 64
Hospitality Design - October 2023 - 65
Hospitality Design - October 2023 - 66
Hospitality Design - October 2023 - 67
Hospitality Design - October 2023 - 68
Hospitality Design - October 2023 - 69
Hospitality Design - October 2023 - 70
Hospitality Design - October 2023 - 71
Hospitality Design - October 2023 - 72
Hospitality Design - October 2023 - 73
Hospitality Design - October 2023 - 74
Hospitality Design - October 2023 - 75
Hospitality Design - October 2023 - 76
Hospitality Design - October 2023 - 77
Hospitality Design - October 2023 - 78
Hospitality Design - October 2023 - 79
Hospitality Design - October 2023 - 80
Hospitality Design - October 2023 - 81
Hospitality Design - October 2023 - 82
Hospitality Design - October 2023 - 83
Hospitality Design - October 2023 - 84
Hospitality Design - October 2023 - 85
Hospitality Design - October 2023 - 86
Hospitality Design - October 2023 - 87
Hospitality Design - October 2023 - 88
Hospitality Design - October 2023 - 89
Hospitality Design - October 2023 - 90
Hospitality Design - October 2023 - profile: humbert & poyet
Hospitality Design - October 2023 - 92
Hospitality Design - October 2023 - bdny preview
Hospitality Design - October 2023 - 94
Hospitality Design - October 2023 - 95
Hospitality Design - October 2023 - 96
Hospitality Design - October 2023 - 97
Hospitality Design - October 2023 - 98
Hospitality Design - October 2023 - casegoods + tables
Hospitality Design - October 2023 - 100
Hospitality Design - October 2023 - 101
Hospitality Design - October 2023 - 102
Hospitality Design - October 2023 - window coverings
Hospitality Design - October 2023 - outdoor furniture
Hospitality Design - October 2023 - 105
Hospitality Design - October 2023 - 106
Hospitality Design - October 2023 - 107
Hospitality Design - October 2023 - 108
Hospitality Design - October 2023 - 109
Hospitality Design - October 2023 - 110
Hospitality Design - October 2023 - wave of the future
Hospitality Design - October 2023 - vedi aslanyan
Hospitality Design - October 2023 - 113
Hospitality Design - October 2023 - heather ciszczon
Hospitality Design - October 2023 - 115
Hospitality Design - October 2023 - paolo ferrari
Hospitality Design - October 2023 - 117
Hospitality Design - October 2023 - ashli johnson
Hospitality Design - October 2023 - 119
Hospitality Design - October 2023 - kat kim
Hospitality Design - October 2023 - 121
Hospitality Design - October 2023 - kerrie murphy
Hospitality Design - October 2023 - 123
Hospitality Design - October 2023 - pascale sablan
Hospitality Design - October 2023 - 125
Hospitality Design - October 2023 - constantina tsoutsikou
Hospitality Design - October 2023 - 127
Hospitality Design - October 2023 - 128
Hospitality Design - October 2023 - 129
Hospitality Design - October 2023 - 130
Hospitality Design - October 2023 - 131
Hospitality Design - October 2023 - 132
Hospitality Design - October 2023 - open table
Hospitality Design - October 2023 - interview: cobi levy + will makris
Hospitality Design - October 2023 - 135
Hospitality Design - October 2023 - interview: dominique leach
Hospitality Design - October 2023 - interview: bryan + michael voltaggio
Hospitality Design - October 2023 - bar helena
Hospitality Design - October 2023 - hiatus
Hospitality Design - October 2023 - craven
Hospitality Design - October 2023 - gitane
Hospitality Design - October 2023 - ferns
Hospitality Design - October 2023 - chez noir
Hospitality Design - October 2023 - pastry club woda
Hospitality Design - October 2023 - lao fan dian
Hospitality Design - October 2023 - cyrus
Hospitality Design - October 2023 - greywind + spygold
Hospitality Design - October 2023 - ta-kumi madrid
Hospitality Design - October 2023 - torrisi
Hospitality Design - October 2023 - 150
Hospitality Design - October 2023 - 151
Hospitality Design - October 2023 - 152
Hospitality Design - October 2023 - projects
Hospitality Design - October 2023 - kona village, a rosewood resort
Hospitality Design - October 2023 - 155
Hospitality Design - October 2023 - 156
Hospitality Design - October 2023 - 157
Hospitality Design - October 2023 - 158
Hospitality Design - October 2023 - 159
Hospitality Design - October 2023 - inn at mattei’s tavern
Hospitality Design - October 2023 - 161
Hospitality Design - October 2023 - 162
Hospitality Design - October 2023 - 163
Hospitality Design - October 2023 - the manchester
Hospitality Design - October 2023 - 165
Hospitality Design - October 2023 - 166
Hospitality Design - October 2023 - 167
Hospitality Design - October 2023 - the st. regis kanai resort
Hospitality Design - October 2023 - 169
Hospitality Design - October 2023 - 170
Hospitality Design - October 2023 - 171
Hospitality Design - October 2023 - 172
Hospitality Design - October 2023 - 173
Hospitality Design - October 2023 - the georgian
Hospitality Design - October 2023 - 175
Hospitality Design - October 2023 - 176
Hospitality Design - October 2023 - 177
Hospitality Design - October 2023 - 178
Hospitality Design - October 2023 - 179
Hospitality Design - October 2023 - 180
Hospitality Design - October 2023 - 181
Hospitality Design - October 2023 - 182
Hospitality Design - October 2023 - ad index
Hospitality Design - October 2023 - back space: naomi heaton
Hospitality Design - October 2023 - Cover3
Hospitality Design - October 2023 - Cover4
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