Hospitality Design - Marketplace Fall 2021 - 21

perspectives interview
By Alia Akkam
Photos by PWP Studio and courtesy of Moooi
VIRTUAL REALITY
With the help of Moooi, a digitally created chair comes to life
Hortensia was coveted before even one of the ethereal, nature-inspired chairs was actually produced.
Stout and swathed in 30,000 laser-cut fabric petals in soſt pink or gray hues, Hortensia made its
worldwide debut earlier this year with Dutch furniture, lighting, and accessories brand Moooi. But it was
visual artist Andrés Reisinger who fi rst introduced the design some three years ago via a 3D rendering.
" I have been playing with computers all my life, " says Barcelona-based Reisinger, so like most of
his creations, Hortensia began with digital sketches as an att empt to reinterpret the texture of a fl ower
in full bloom. " I was trying to make it a bit more abstract and evoke emotions. " Soon aſt er sharing the
rendering on social media, " we started to receive requests for a chair that didn't exist, " he says.
The journey to executing this virtual idea in tangible form was complicated. Potential manufacturers
were skeptical, and even when Reisinger did fi nd carpenters to construct the base out of wood and foam
for a limited edition (in the Moooi version, wood is replaced with metal), there was still the matt er of
bringing the tactile petals to life. That's when Reisinger turned to local product designer Júlia Esqué.
Esqué's design process is " always based on mockups and prototypes, " she says. " I need to be able to
touch the object I work on and understand the relation [to] ourselves. " All she knew was that Hortensia
was meant " to appear light and fuzzy, " for the user to feel as if they were cocooned by fl owers. Her
various paper models revealed that treating each petal as a unit was too time consuming, so Esqué
embraced a more modular approach, sewing clusters of scalloped polyester petals onto a backing textile.
For more than a year, Reisinger and Esqué fi ne-tuned Hortensia, experimenting, and as Esqué puts
it, " improving it step by step. " hd
Designers Andrés Reisinger and Júlia Esqué
The Hortensia armchair's fabric and curving design
are inspired by the flower of the same name
hospitalitydesign.com Product Marketplace 2021
021
http://www.hospitalitydesign.com

Hospitality Design - Marketplace Fall 2021

Table of Contents for the Digital Edition of Hospitality Design - Marketplace Fall 2021

TOC
from the editor
behind the design
trends: exhibitions
interview: andrés reisinger and júlia esqué
interview: lauren sands
interview: artists
interview: emerging designers
interview: black artists + designers guild
process
spec sheet
products opener
profile: ini archibong
profile: michael s. smith
profile: chrissa amuah
profile: andrew kline
profile: cristina celestino
profile: maximilian eicke
profile: leanne ford
profile: martin brudnizki
show floor finds: icff
show floor finds: bdny
show floor finds: hd expo
show floor finds: salone del mobile
show floor finds: cersaie
art
trends: florals
trends: green
trends: privacy screens
trends: sustainable
textiles
flooring
lighting
seating
bath
made in america
beds + bedding
casegoods
wallcoverings
tables
surfaces
outdoor furniture
ad index
back space: vinayak diwan
Hospitality Design - Marketplace Fall 2021 - Intro
Hospitality Design - Marketplace Fall 2021 - Cover1
Hospitality Design - Marketplace Fall 2021 - Cover2
Hospitality Design - Marketplace Fall 2021 - 1
Hospitality Design - Marketplace Fall 2021 - 2
Hospitality Design - Marketplace Fall 2021 - 3
Hospitality Design - Marketplace Fall 2021 - 4
Hospitality Design - Marketplace Fall 2021 - TOC
Hospitality Design - Marketplace Fall 2021 - 6
Hospitality Design - Marketplace Fall 2021 - 7
Hospitality Design - Marketplace Fall 2021 - from the editor
Hospitality Design - Marketplace Fall 2021 - 9
Hospitality Design - Marketplace Fall 2021 - behind the design
Hospitality Design - Marketplace Fall 2021 - 11
Hospitality Design - Marketplace Fall 2021 - 12
Hospitality Design - Marketplace Fall 2021 - trends: exhibitions
Hospitality Design - Marketplace Fall 2021 - 14
Hospitality Design - Marketplace Fall 2021 - 15
Hospitality Design - Marketplace Fall 2021 - 16
Hospitality Design - Marketplace Fall 2021 - 17
Hospitality Design - Marketplace Fall 2021 - 18
Hospitality Design - Marketplace Fall 2021 - 19
Hospitality Design - Marketplace Fall 2021 - 20
Hospitality Design - Marketplace Fall 2021 - interview: andrés reisinger and júlia esqué
Hospitality Design - Marketplace Fall 2021 - 22
Hospitality Design - Marketplace Fall 2021 - interview: lauren sands
Hospitality Design - Marketplace Fall 2021 - 24
Hospitality Design - Marketplace Fall 2021 - interview: artists
Hospitality Design - Marketplace Fall 2021 - 26
Hospitality Design - Marketplace Fall 2021 - 27
Hospitality Design - Marketplace Fall 2021 - 28
Hospitality Design - Marketplace Fall 2021 - 29
Hospitality Design - Marketplace Fall 2021 - 30
Hospitality Design - Marketplace Fall 2021 - 31
Hospitality Design - Marketplace Fall 2021 - 32
Hospitality Design - Marketplace Fall 2021 - interview: emerging designers
Hospitality Design - Marketplace Fall 2021 - 34
Hospitality Design - Marketplace Fall 2021 - 35
Hospitality Design - Marketplace Fall 2021 - 36
Hospitality Design - Marketplace Fall 2021 - interview: black artists + designers guild
Hospitality Design - Marketplace Fall 2021 - 38
Hospitality Design - Marketplace Fall 2021 - 39
Hospitality Design - Marketplace Fall 2021 - 40
Hospitality Design - Marketplace Fall 2021 - 41
Hospitality Design - Marketplace Fall 2021 - 42
Hospitality Design - Marketplace Fall 2021 - 43
Hospitality Design - Marketplace Fall 2021 - 44
Hospitality Design - Marketplace Fall 2021 - process
Hospitality Design - Marketplace Fall 2021 - 46
Hospitality Design - Marketplace Fall 2021 - 47
Hospitality Design - Marketplace Fall 2021 - 48
Hospitality Design - Marketplace Fall 2021 - spec sheet
Hospitality Design - Marketplace Fall 2021 - 50
Hospitality Design - Marketplace Fall 2021 - 51
Hospitality Design - Marketplace Fall 2021 - 52
Hospitality Design - Marketplace Fall 2021 - products opener
Hospitality Design - Marketplace Fall 2021 - profile: ini archibong
Hospitality Design - Marketplace Fall 2021 - 55
Hospitality Design - Marketplace Fall 2021 - profile: michael s. smith
Hospitality Design - Marketplace Fall 2021 - 57
Hospitality Design - Marketplace Fall 2021 - profile: chrissa amuah
Hospitality Design - Marketplace Fall 2021 - 59
Hospitality Design - Marketplace Fall 2021 - profile: andrew kline
Hospitality Design - Marketplace Fall 2021 - 61
Hospitality Design - Marketplace Fall 2021 - profile: cristina celestino
Hospitality Design - Marketplace Fall 2021 - 63
Hospitality Design - Marketplace Fall 2021 - profile: maximilian eicke
Hospitality Design - Marketplace Fall 2021 - profile: leanne ford
Hospitality Design - Marketplace Fall 2021 - profile: martin brudnizki
Hospitality Design - Marketplace Fall 2021 - 67
Hospitality Design - Marketplace Fall 2021 - show floor finds: icff
Hospitality Design - Marketplace Fall 2021 - 69
Hospitality Design - Marketplace Fall 2021 - show floor finds: bdny
Hospitality Design - Marketplace Fall 2021 - 71
Hospitality Design - Marketplace Fall 2021 - show floor finds: hd expo
Hospitality Design - Marketplace Fall 2021 - 73
Hospitality Design - Marketplace Fall 2021 - show floor finds: salone del mobile
Hospitality Design - Marketplace Fall 2021 - 75
Hospitality Design - Marketplace Fall 2021 - show floor finds: cersaie
Hospitality Design - Marketplace Fall 2021 - art
Hospitality Design - Marketplace Fall 2021 - 78
Hospitality Design - Marketplace Fall 2021 - 79
Hospitality Design - Marketplace Fall 2021 - trends: florals
Hospitality Design - Marketplace Fall 2021 - trends: green
Hospitality Design - Marketplace Fall 2021 - trends: privacy screens
Hospitality Design - Marketplace Fall 2021 - trends: sustainable
Hospitality Design - Marketplace Fall 2021 - textiles
Hospitality Design - Marketplace Fall 2021 - 85
Hospitality Design - Marketplace Fall 2021 - flooring
Hospitality Design - Marketplace Fall 2021 - 87
Hospitality Design - Marketplace Fall 2021 - lighting
Hospitality Design - Marketplace Fall 2021 - 89
Hospitality Design - Marketplace Fall 2021 - seating
Hospitality Design - Marketplace Fall 2021 - 91
Hospitality Design - Marketplace Fall 2021 - bath
Hospitality Design - Marketplace Fall 2021 - 93
Hospitality Design - Marketplace Fall 2021 - made in america
Hospitality Design - Marketplace Fall 2021 - 95
Hospitality Design - Marketplace Fall 2021 - 96
Hospitality Design - Marketplace Fall 2021 - beds + bedding
Hospitality Design - Marketplace Fall 2021 - casegoods
Hospitality Design - Marketplace Fall 2021 - wallcoverings
Hospitality Design - Marketplace Fall 2021 - tables
Hospitality Design - Marketplace Fall 2021 - surfaces
Hospitality Design - Marketplace Fall 2021 - outdoor furniture
Hospitality Design - Marketplace Fall 2021 - ad index
Hospitality Design - Marketplace Fall 2021 - back space: vinayak diwan
Hospitality Design - Marketplace Fall 2021 - Cover3
Hospitality Design - Marketplace Fall 2021 - Cover4
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