I + D - March/April 2021 - 38
The amenities lounge
at 35 Hudson Yards.
(Image: Scott Frances
for Related Companies)
A rendering of Lantern House,
overlooking High Line Park.
(Image: Courtesy of Related Companies)
Commercial Appeal
The synergy between interior design and real estate development
always has been a cornerstone of Related Companies, a global
real estate company that currently has two major projects in
New York City: Lantern House and 35 Hudson Yards. Lantern
House is designed by Heatherwick Studio with interiors by
March and White Design, while 35 Hudson Yards features
architecture by David Childs and Skidmore, Owings & Merrill,
and interiors by designer Tony Ingrao.
Michelle Schuck, project manager for interiors at Related, is herself
an interior designer who made the transition to the development
company because of the way it took design into consideration:
the materials, amenities, right down to the design details that will
influence how a home's occupants will live within the space.
Once a lead designer of hospitality with Ingrao Inc., Schuck now
works with the prominent designers with whom Related works on
their projects, including her former employer. " We bring in these
big names to create variety amongst our projects, " says Schuck.
" Everyone has a favorite designer, someone they follow and they
love everything they create. The minute you tie in someone like
Thomas Heatherwick [founder and design director at Heatherwick
Studio] to your building, you automatically get followers. "
What's more, while not everyone may have the ability to hire
such well-known designers to work on their own homes, being
able to enjoy a lobby or some of the other common areas that are
designed by them-or even just knowing that the marble on their
kitchen countertops or the light fixtures in their entryway was
hand-selected by them-lends a certain cachet.
In addition to the kitchens and bathrooms, Schuck says the
windows are often important design elements in a property. At
Lantern House, Heatherwick Studio designed bay windows that
bubble out from the façade of the building. " They're a huge part of
the architecture, " says Schuck, who adds that it's a good example
of how buildings are designed from the inside out.
38
378_028_i+D_Mar Apr 2021_v1.indd 38
A model unit at Lantern House
showcasing the building's most stunning
feature: its enormous bay windows.
(Image: Colin Miller for Related Companies)
The model units at Related
buildings also are areas where the
real estate development company
relies heavily on prominent
designers, including Carlos Mota,
Rebecca Robertson, and ASH
NYC. Each designer is assigned a
full model unit as a blank canvas
for their inimitable style.
" These model units show a buyer
how these interiors can translate
over a variety of styles, " notes
Schuck. " They show how each
buyer can come in with their
own style and infuse it into these
residences, and how you can
change up that style, even with a
similar kitchen or bathroom. " For
the designers, these model units
act as publicity for their work,
generating leads for later projects
once potential buyers have turned
into future residents.
i+D - March/April 2021
21-03-30 17:23
I + D - March/April 2021
Table of Contents for the Digital Edition of I + D - March/April 2021
I + D - March/April 2021 - Cover1
I + D - March/April 2021 - Cover2
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I + D - March/April 2021 - Cover3
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https://www.nxtbook.com/asid/asid/design_product_guide_2023
https://www.nxtbook.com/emerald/id/20211112
https://www.nxtbook.com/emerald/id/20210910
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https://www.nxtbook.com/nxtbooks/id/20200708
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