i+D - May/June 2021 - 22

Business
of Design
State of the
Industry
SIGNIFICANT
TIMES
EACH YEAR, THE AMERICAN SOCIETY OF INTERIOR
DESIGNERS (ASID) RESEARCHES AND REPORTS ON
WHERE THE INTERIOR DESIGN INDUSTRY STANDS AND
WHERE IT IS HEADED FOR ITS OUTLOOK AND STATE
OF INTERIOR DESIGN REPORT. AFTER A YEAR LIKE
NO OTHER, i+D EDITOR-IN-CHIEF JENNIFER QUAIL SAT
DOWN WITH SUSAN CHUNG, PH.D., VICE PRESIDENT OF
RESEARCH AND KNOWLEDGE AT ASID, TO DISCUSS THE
RESULTS OF THE 2021 RESEARCH AND GAIN INSIGHT
AS TO WHAT IT MEANS FOR THE FUTURE OF INTERIOR
DESIGN PRACTITIONERS AND THE INDUSTRY OVERALL.
JQ: If you had to sum up the current state of the interior
design profession in one word, what would it be?
SC: Pivotal
JQ: Walk us through that.
SC: 2020 was a year that impacted us all. It created a great
'pause' in the world giving us a moment to reflect, rethink,
reconnect, reinvent, rebuild, and renew. It also accelerated certain
trends and issues that were overshadowed in the past. To some
extent, the year provided us the opportunity to instigate change.
The interior design profession has faced many challenges in
the past such as, advocating our role in the built environment
and demonstrating the value of design, but 2020 became a
pivotal moment for us to put a stake in the ground on how
important interior design is for human and planetary health.
But the message and action need to be drilled down deeper and
further in order for this change to be adopted and go beyond the
pandemic. We're still in a pivotal moment for the profession to
leap forward.
Jennifer Quail
Image: Pierre Ch√Ętel-Innocenti,
Unsplash

i+D - May/June 2021

Table of Contents for the Digital Edition of i+D - May/June 2021

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