i+D - May/June 2021 - 37

The Many Roads to Sourcing - By Anna Zappia
Held in October in Santa Monica, California, the
WestEdge Design Fair's perennially sunny location
has always been a draw, but with concerns about
distancing and proper ventilation still lingering, the
setting of the 35,000-square-foot Barker Hangar
has added appeal this year.
" I personally think it's a big advantage. Not only do
we have the outdoor space, which we are going
to utilize even more, but we also have these huge
hangar doors that open, " Hanson says. " Indoors
and outdoors are connected, and there's always
an unending supply of fresh air. It's a very different
environment than a closed convention center. "
Troy Hanson and
Megan Reilly
(Image: Courtesy
of WestEdge
Design Fair)
While some shows are offering both on-site and virtual
elements, the NY Luxury Design Fair will focus specifically on
the live event, a bonus for those ready to be out and about after
months of lockdown. " The industry is responding and ready, "
Rabatin observes. " Doing things at the show and virtually isn't
always necessary. It often takes twice as much time, staff, and
budget to make all of that happen. So, we are going for a total
in-person show. "
Bringing consumers and the trade together is integral to the
experience-and something we are likely to see more often.
" We're open to consumers and the trade, and I think both
groups benefit. Families will come on a Saturday or Sunday with
their designer or architect, " Rabatin adds. " We have 17 different
product categories, from lighting to rugs, all under one roof.
They can find what they need for their home in a day. "
On the West coast, Megan Reilly and Troy Hanson, co-founders
and producers of WestEdge Design Fair, concur, and note
that having both consumers and professionals in attendance
increases the bottom line for everyone. With renovations on the
rise due to the pandemic, consumers are looking for new places
to source goods. As one of the notable design events on the
West Coast, WestEdge has a distinct flair that makes it unique.
" Our show is a hybrid, " Reilly says. " We cater to the trade,
of course, but we are also open to the general public on
weekends. We really try to offer programs that are more
trade-focused and programs that appeal to homeowners.
We are definitely catering to both audiences, and we realize
the importance of the whole design community. We want to
educate and inspire people, but also facilitate more business. "
Location, location... WestEdge Design Fair's home
at the Barker Hangar in sunny Santa Monica
allows for an indoor/outdoor experience that
always draws a crowd and will be particularly
appreciated after the concerns of the pandemic.
(Image: Courtesy of WestEdge Design Fair)
i+D - May/June 2021
37

i+D - May/June 2021

Table of Contents for the Digital Edition of i+D - May/June 2021

i+D - May/June 2021 - Cover1
i+D - May/June 2021 - Cover2
i+D - May/June 2021 - 3
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https://www.nxtbook.com/nxtbooks/asid/design_product_guide
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https://www.nxtbook.com/nxtbooks/id/20200708
https://www.nxtbook.com/nxtbooks/id/20200506_french
https://www.nxtbook.com/nxtbooks/id/20200506
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https://www.nxtbook.com/nxtbooks/id/20190708_french
https://www.nxtbook.com/nxtbooks/id/20190506
https://www.nxtbook.com/nxtbooks/id/20190506_french
https://www.nxtbook.com/nxtbooks/id/20190304
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https://www.nxtbook.com/nxtbooks/id/20180506
https://www.nxtbook.com/nxtbooks/id/20180506_french
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