i+D - July/August 2021 - 26

Business
of Design
" I think travel is certainly being driven
by the leisure side right now, but
business travel is picking up. "
- SUZANNE NEUFANG, GBTA
Michelle DeCurtis, Gensler (New York)
(Image: Courtesy of Gensler)
Travel Return Expectations
by Business Segment
Sales/account
management
trips
It will never return to pre-pandemic level
Less than 1 year
1 year to less than 2 years
2 years to less than 3 years
More than 3 years
Not sure
Source: Global Business Travel Association (GBTA members polled in June 2021)
8%
53%
28%
4%
2%
6%
Internal
collaboration
19%
40%
26%
6%
2%
6%
Education/
personal
development
13%
40%
30%
9%
2%
6%
White-collar
service trips
9%
48%
25%
3%
1%
13%
Blue-collar
service trips
6%
58%
12%
1%
1%
22%
While domestic travel has already started to
rebound, international travel is lagging behind.
More than three in five GBTA respondents
(62 percent) say their company is waiting to
see what happens or is not sure about resuming
non-essential international business travel from
the country where they are based. And in Canada,
both domestic and international business travel
plans have taken restart delays.
" There are still a few unknowns about the
vaccinations, the variants, and the boosters
required. I think until the borders open though,
companies aren't even really worrying about it;
at this point it's a non-issue, " notes Neufang.
Only one-quarter of Gensler's respondents say
they would currently feel comfortable traveling
internationally, and 88 percent of people who
have upcoming trips plan to travel within the
United States. Because of the ongoing international
restrictions, Americans are prioritizing local
trips that are one to four nights in duration.
" Despite staying close by, people are still really
wanting to get out of the house and use overnight
accommodations. People are still most comfortable
traveling by private car, but almost one in three
would also feel comfortable taking a flight. So,
even though people are not traveling too far from
home, we are starting to see an increase in air
travel, " DeCurtis adds.
Workers and vacationers travel to make meaningful
connections. " I think executives travel to see their
people and to make sure that the company culture
is going in the right direction and that employees
feel motivated, " Neufang explains. " It's also pretty
clear that after more than 12 months of virtual-only
events, the engagement scores are so much lower.
There's a need to get back together for face-to-face
meetings or gather at trade shows just to be able
to catch up and keep people's attention. "
Ana Ardon, Gensler (Costa Rica)
(Image: Courtesy of Gensler)
26
i+D - July/August 2021

i+D - July/August 2021

Table of Contents for the Digital Edition of i+D - July/August 2021

i+D - July/August 2021 - Cover1
i+D - July/August 2021 - Cover2
i+D - July/August 2021 - 3
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i+D - July/August 2021 - Cover4
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