i+D - July/August 2021 - 41

Be Our Guest - By Diana Mosher
Luxury at the Lodge
In Colorado too, location often informs design. That was certainly the case
for the W Aspen, situated at the base of Aspen Mountain. " The W Aspen is a
very special project, " says Sarah Broughton, principal of Rowland + Broughton
(R+B). " Having spent eight years on historic preservation commissions in
Aspen, our firm is deeply rooted in place and in context. The design of the W
very much speaks to that. We were drawn to designing a chalet-style building,
articulated for today, that speaks to the ski history of Aspen. "
R+B, the architects on the project, partnered with interior design firm
nemaworkshop, which has worked on multiple W locations. The arrival
experience at this luxury Marriott property starts with an entry screen that
hearkens back to the train tracks that once ran through the site. The W brand
frequently works with artists, and at the Aspen property a large mural defines
the reception area. A staircase with stadium seating leads to the second floor
restaurant, lounge, and DJ/dance area.
In addition to king and double queen rooms, and suites and residences on
the third and fourth floors, the W Aspen has introduced luxury bunk rooms
to the Aspen market, inspired by the utilitarian bunk rooms found in early ski
lodges. They have been wildly successful especially for family ski trips and
birthday parties in summer.
Sarah Broughton
According to Broughton, another defining element
that's unique for Aspen is the public roof deck
with a pool and a bar. Both locals and visitors
love the 360-degree mountain views. " That's
what's really successful in a small town. If you
can appeal to both locals and visitors, you've done
your job right as a designer and an architect and
a developer. Visitors want to go where the locals
are, and locals want to be welcomed where the
scene is. This roof deck really does that. "
The W Aspen was designed
to appeal to both out-of-town
visitors and locals alike.
(Image: Courtesy of Rowland +
Broughton)
Coming out of COVID, many hotel guests want to
know safety is top of mind for management, but
a subtle approach that lets them forget their cares
is preferred. " Before COVID, we maybe would
not have considered a touchless faucet in a guest
room or even a public bathroom, " says Broughton.
But now no-touch components will become more
commonplace in hospitality projects.
One of the greatest luxuries in a hotel is having
flexibility to control the heating and cooling in the
guest room. " We're in the west, and we have
forest fires, " explains Broughton. " In places where
we might not have considered air conditioning in
the past, unfortunately we're putting it in because
there are times with the forest fires when you can't
open your windows because of the air quality. "
i+D - July/August 2021
41

i+D - July/August 2021

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