i+D - November/December 2021 - 27

Image: Michal Kubalczyk/Unsplash
Image: Lee Campbell/Unsplash
Sandra Funk
Kim Kuhteubl
Scheduling Success
A review of the work done in the past can help professionals prepare for
the next round of projects with insight into best practices. Kim Kuhteubl,
founder and chief idea woman of MeByDesign, a designer-focused
consulting fi rm, recommends that her clients review their work on a quarterly
basis, and put time on the calendar for both work and personal obligations.
" It's not necessary to fi x what isn't broken, but we do look at what isn't
working, " she offers. " Creative people don't like to schedule things. They
know what they have to do, but that doesn't mean they're going to follow
through. So, time management is really the number one thing. "
" We review the past to be able to pivot, revise, refi ne, and plan for the
future, " says Sandra Funk, CEO and creative director of interior design fi rm
House of Funk. " We dig in on what's working, what needs development, and
the lessons we've learned. Just like we are fi erce editors when designing
a space, we must be fi erce editors when designing our business. " Funk
also runs Interior Design Standard, which features a program with modules
that detail every aspect of a design company from vendor
relationships to signing new clients.
The Ligné Group-a full-service business development,
marketing, distribution, and public relations agency-is
dedicated to growing global design brands. Principal and
founder Meredith Xavier believes that maintaining schedules
and assessments are crucial but also notes that once internal
analysis is complete, fi rms need to continue to look forward.
" You have to be thinking about the long term and not get too
bogged down in the now, " she says. " Carving out time to focus
on business development-the future-is important. Seeking
out those opportunities that are in line with the direction that
you want to take your company has to happen at all times. It's
how you ensure success. "
i+D - November/December 2021
27

i+D - November/December 2021

Table of Contents for the Digital Edition of i+D - November/December 2021

i+D - November/December 2021 - Cover1
i+D - November/December 2021 - Cover2
i+D - November/December 2021 - 3
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i+D - November/December 2021 - Cover3
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