Impressions - May 2021 - 46

You can speed up production and improve
artwork-placement accuracy by using an
optical camera system.

Caps can be printed
digitally with no color
restrictions and with
greater detail.

For small orders, caps can be sprayed with
pretreatment by hand. For larger orders, a
pretreatment machine is recommended.

ARTWORK PLACEMENT ON CAPS
The two most popular places to put artwork on caps are across the
front panels - also known as the crown - and on the top of the
bill. In addition, you also can print on the back, the sides and even
underneath the bill. With a little experimentation and creativity, the
options are endless.
To ensure the print is applied to the right place on the cap, there are
templates and optic-eye camera systems available that make this
easier.

Curing
There are three ways to cure a digitally printed cap. The first
is a cap heat press, which comes with a curved platen that fits
the cap's shape. There's a selection of cap platens that will fit
most headwear shapes.
The second way to cure a digitally printed cap is by using
a conveyor dryer. There are small conveyor dryers specifically designed for caps, or you always can use a regular T-shirt
conveyor dryer.
Finally, you can use a heat gun.This would be an ideal option
for small runs. For higher production, the heat press or conveyor
dryer are much faster options.
The temperature used to cure digitally printed caps is important. In some cases, the cap's bill will be made of plastic. If
you expose it to too much high heat, you could end up with
a distorted bill. Be sure to ask your supplier about the recommended time and heat settings for the curing technique you
decide to use.
P.46

The Process
Step 1: Apply pretreatment to the cap area being printed.The
amount of pretreatment will vary based on the cap material.
Consult your supplier or do testing in advance to determine
the right amount. Pretreatment can be applied using a spray
bottle or a pretreatment machine, but it must be cured before
printing. Use the same method to dry the pretreatment as you
use to dry the inks.
Step 2: Load the blank, pretreated cap on the cap platen by
flipping the sweatband down and sliding it under the front lip
of the riser. Use the vertical line on the cap platen for alignment
and then secure the bill using black clips that may be included
with the platen. Pull the cap's crown over the riser and secure it
to the back of the platen, flattening the cap as much as possible.
Step 3: Ensure the design is in the right place before printing by using the included artwork template for the cap platen
or a camera system. Select the desired print settings, send the
print file to the DTG printer and press the green button.After
printing is done, cure the ink.
As you can see, regardless of whether you're a screen printer
or an embroiderer, digitally printing on caps is easier and faster
than most other methods. By adding this capability, you can
sell more caps by better meeting your customers' needs. 
Elliot Evans is manager of marketing operations in the industrial products
division at Brother Intl. Corp. His background in project management and
digital marketing have spanned several industries, with a strong focus on
customer education. For more information or to comment on this article,
email Elliot at Elliot.Evans@brother.com.

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Impressions - May 2021

Table of Contents for the Digital Edition of Impressions - May 2021

Cover 1
Table of Contents
Masthead
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Decorator Innovation via E-Commerce
Innovation Q&A with Michelle Moxley
Intro to Spotlight Innovation
Niche Focus: Education Institutions
Sustainability Report
Shop Talk
TMD Embroidery Production
TMD Screen Printing Graphics & Design
TMD DTG
Classified/Ad Index
On Design
Impressions - May 2021 - CT1
Impressions - May 2021 - CT2
Impressions - May 2021 - Cover1
Impressions - May 2021 - Cover2
Impressions - May 2021 - Cover 1
Impressions - May 2021 - Table of Contents
Impressions - May 2021 - 3
Impressions - May 2021 - Masthead
Impressions - May 2021 - 5
Impressions - May 2021 - First Impressions
Impressions - May 2021 - From the Show Director
Impressions - May 2021 - Overheard
Impressions - May 2021 - 9
Impressions - May 2021 - 10
Impressions - May 2021 - First Look
Impressions - May 2021 - Expo Scene
Impressions - May 2021 - 13
Impressions - May 2021 - Decorator Innovation via E-Commerce
Impressions - May 2021 - 15
Impressions - May 2021 - 16
Impressions - May 2021 - 17
Impressions - May 2021 - 18
Impressions - May 2021 - Innovation Q&A with Michelle Moxley
Impressions - May 2021 - 20
Impressions - May 2021 - 21
Impressions - May 2021 - 22
Impressions - May 2021 - Intro to Spotlight Innovation
Impressions - May 2021 - 24
Impressions - May 2021 - 25
Impressions - May 2021 - 26
Impressions - May 2021 - 27
Impressions - May 2021 - Niche Focus: Education Institutions
Impressions - May 2021 - 29
Impressions - May 2021 - 30
Impressions - May 2021 - 31
Impressions - May 2021 - Sustainability Report
Impressions - May 2021 - 33
Impressions - May 2021 - 34
Impressions - May 2021 - 35
Impressions - May 2021 - Shop Talk
Impressions - May 2021 - 37
Impressions - May 2021 - TMD Embroidery Production
Impressions - May 2021 - 39
Impressions - May 2021 - 40
Impressions - May 2021 - TMD Screen Printing Graphics & Design
Impressions - May 2021 - 42
Impressions - May 2021 - 43
Impressions - May 2021 - 44
Impressions - May 2021 - TMD DTG
Impressions - May 2021 - 46
Impressions - May 2021 - Classified/Ad Index
Impressions - May 2021 - On Design
Impressions - May 2021 - Cover3
Impressions - May 2021 - Cover4
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com