Impressions - June/July 2021 - 20

In the second of this three-part series,
discover how the power of randomness
can inspire your creativity.
H
our after hour, day after day and week after week, you have to
be creative and come up with fantastic new ideas that not only
look great, but also sell. As time passes, things start to look stale.
Lazy thinkers resort to mirroring or copying past designs, or
maybe incorporating designs from others after an online search.
Don't resort to that, especially when there are so many rich
and powerful ideas surrounding you. Instead, use the power of
" randomness " to help inspire you.
The following are a few mental exercises that will help you unlock
a new idea. Be sure to jot them down so that you can try them
later. First, I'll suggest a pretend client project and show you a few
ways that you could rapidly think up new ideas to use. An operative
word for these exercises is the word " play, " as you need to relax
and let your mind wander so that your imagination can run loose.
Here's the scenario: A local restaurant has approached you for
some shirts for their staff to wear and to potentially sell to customers.
The name of the restaurant is Fred's Bar and Grill, and the
owner wants something creative and unique.
By Marshall Atkinson,
Contributing Writer
Random Words
I want to introduce you to the power behind connecting random
words to form an idea. There are multiple ways to do this. Pick up a
book, close your eyes, open the book to any page and - using your
index finger - point to a word on the page and open your eyes. That's
the first word you can use. Then, grab a different book and repeat the
process for the second word.
You also can use an online random-word generator for the same
effect. This works best if you use between two and four randomly
selected words. For our purposes, I selected four words:
* Understanding
* Plastic
* Balance
* Fragment
Once you have the words, you can doodle some designs using
them for inspiration, blending them into the idea or using only one
word. Here are some examples that came to mind in the order that
my brain produced the ideas:
1. Fragment: Can we dice up the words in the restaurant's name
and shift them around a little bit? Imagine if the words or the logo
P.20
IMPRESSIONSMAG.COM JUNE/JULY 2021

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Impressions - June/July 2021

Table of Contents for the Digital Edition of Impressions - June/July 2021

Table of Contents
Masthead
First Impressions
Show Director
Overheard
First Look
Expo Product Pic
Expo Scene
Childrenswear Teen/Tween Apparel Trends
Idea Generator Part 2
Tourism/Resorts/Hospitality
Getting More For Your Automatic Press
Shop Talk
TMD Embroidery Production
TMD Screen Printing Production
TMD DTG
Classified/Ad Index
On Design
Impressions - June/July 2021 - CT1
Impressions - June/July 2021 - CT2
Impressions - June/July 2021 - Cover1
Impressions - June/July 2021 - Cover2
Impressions - June/July 2021 - 1
Impressions - June/July 2021 - Table of Contents
Impressions - June/July 2021 - 3
Impressions - June/July 2021 - Masthead
Impressions - June/July 2021 - First Impressions
Impressions - June/July 2021 - Show Director
Impressions - June/July 2021 - 7
Impressions - June/July 2021 - Overheard
Impressions - June/July 2021 - 9
Impressions - June/July 2021 - 10
Impressions - June/July 2021 - First Look
Impressions - June/July 2021 - Expo Product Pic
Impressions - June/July 2021 - 13
Impressions - June/July 2021 - Expo Scene
Impressions - June/July 2021 - 15
Impressions - June/July 2021 - Childrenswear Teen/Tween Apparel Trends
Impressions - June/July 2021 - 17
Impressions - June/July 2021 - 18
Impressions - June/July 2021 - 19
Impressions - June/July 2021 - Idea Generator Part 2
Impressions - June/July 2021 - 21
Impressions - June/July 2021 - 22
Impressions - June/July 2021 - 23
Impressions - June/July 2021 - Tourism/Resorts/Hospitality
Impressions - June/July 2021 - 25
Impressions - June/July 2021 - 26
Impressions - June/July 2021 - 27
Impressions - June/July 2021 - Getting More For Your Automatic Press
Impressions - June/July 2021 - 29
Impressions - June/July 2021 - 30
Impressions - June/July 2021 - 31
Impressions - June/July 2021 - Shop Talk
Impressions - June/July 2021 - 33
Impressions - June/July 2021 - TMD Embroidery Production
Impressions - June/July 2021 - 35
Impressions - June/July 2021 - 36
Impressions - June/July 2021 - 37
Impressions - June/July 2021 - TMD Screen Printing Production
Impressions - June/July 2021 - 39
Impressions - June/July 2021 - 40
Impressions - June/July 2021 - 41
Impressions - June/July 2021 - 42
Impressions - June/July 2021 - 43
Impressions - June/July 2021 - TMD DTG
Impressions - June/July 2021 - 45
Impressions - June/July 2021 - 46
Impressions - June/July 2021 - Classified/Ad Index
Impressions - June/July 2021 - On Design
Impressions - June/July 2021 - Cover3
Impressions - June/July 2021 - Cover4
Impressions - June/July 2021 - 55
Impressions - June/July 2021 - 56
Impressions - June/July 2021 - 57
Impressions - June/July 2021 - 58
https://www.nxtbook.com/emerald/impressions/202404S
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https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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