Impressions - June/July 2021 - 22

Forced randomness involves
grabbing a random object, like a
soccer ball, and using it as a starting
point for developing new ideas.
rumbling. You could feature a slab of ribs, some fire and " Taste This "
in big and bold letters on the back of the shirt. When you listen in,
maybe you can hear a live band doing a sound check. This may lead
you to the idea of a guitar-themed shirt.
The idea is that you have to be open to receiving random thoughts
as you experience something. This is why I love asking questions
and brainstorming with clients. Have them tell their story. What
random mental images come to mind? Can you do something with
that feedback?
Forced Randomness
Get up from your desk and go to a garage, outside or some other
space. Pick up the first thing you see and take it back to your work
area. This object will be the starting point for developing new ideas.
For my example, I grabbed a soccer ball. What does a soccer ball
have to do with Fred's Bar and Grill? Nothing. That's the point.
Let's see what I can develop:
* It's a ball. You kick a ball: " Happy Hour Kicks Off at 6 p.m.! "
* It has a black-and-white pattern: Design a new logo with a
similar pattern.
* The ball is used in a game: " Game Night Every Monday! "
* It's used by a team: " Bring Your Team Down After the Game! "
* You score with the ball: " Score Cheap Drinks and Apps Every
Thursday at Fred's "
* A soccer game has time limits: " Happy Hour from 6 to 9 "
* Soccer has crazy fans: " Fred's Lunatic Fan Club "
* Soccer is played on grass, which is green: A green T-shirt
design with the logo.
P.22
IMPRESSIONSMAG.COM JUNE/JULY 2021
* Soccer fans wear scarves: Design a new line of Fred's scarves.
* Soccer fans are boisterous and loud: " Loud Music Rules at Fred's "
You can do this trick with any object and for any purpose. The
ideas don't even have to make sense; sometimes the weirdest things
can lead to better ideas. Keep thinking and make sure you write the
ideas down. Start doodling and creating thumbnails as you go. This
is where the magic happens.
Active Creative Thinking
If you use these techniques, the final product will come from
you and will be the result of how you see things. Using the same
stimulus and origination point, I may think up an entire series
of different ideas. That's because we're different people. How you
connect different objects or ideas is the basis for the random
idea generator.
What do the word " black, " a flower, a 1967 pickup truck and a
circle have in common? I don't know, but that could be a fantastic
T-shirt design if you somehow combine them. Think about how
you organize information as it comes to you. Can you develop new
patterns or connections?
For example, using the four aforementioned ideas, would you
make the flower black or would the pickup truck be black? Is
everything black or is that a starter color? Are you using contrasting
colors like yellow to make things pop? If " Fred's Bar and
Grill " were incorporated in the design, where would you put it?
Would it go above everything like a headline, or more subtle like a
painted-door logo on the truck? I don't know why, but I immediately
want to put a surfboard in the bed of the truck.
http://www.IMPRESSIONSMAG.COM

Impressions - June/July 2021

Table of Contents for the Digital Edition of Impressions - June/July 2021

Table of Contents
Masthead
First Impressions
Show Director
Overheard
First Look
Expo Product Pic
Expo Scene
Childrenswear Teen/Tween Apparel Trends
Idea Generator Part 2
Tourism/Resorts/Hospitality
Getting More For Your Automatic Press
Shop Talk
TMD Embroidery Production
TMD Screen Printing Production
TMD DTG
Classified/Ad Index
On Design
Impressions - June/July 2021 - CT1
Impressions - June/July 2021 - CT2
Impressions - June/July 2021 - Cover1
Impressions - June/July 2021 - Cover2
Impressions - June/July 2021 - 1
Impressions - June/July 2021 - Table of Contents
Impressions - June/July 2021 - 3
Impressions - June/July 2021 - Masthead
Impressions - June/July 2021 - First Impressions
Impressions - June/July 2021 - Show Director
Impressions - June/July 2021 - 7
Impressions - June/July 2021 - Overheard
Impressions - June/July 2021 - 9
Impressions - June/July 2021 - 10
Impressions - June/July 2021 - First Look
Impressions - June/July 2021 - Expo Product Pic
Impressions - June/July 2021 - 13
Impressions - June/July 2021 - Expo Scene
Impressions - June/July 2021 - 15
Impressions - June/July 2021 - Childrenswear Teen/Tween Apparel Trends
Impressions - June/July 2021 - 17
Impressions - June/July 2021 - 18
Impressions - June/July 2021 - 19
Impressions - June/July 2021 - Idea Generator Part 2
Impressions - June/July 2021 - 21
Impressions - June/July 2021 - 22
Impressions - June/July 2021 - 23
Impressions - June/July 2021 - Tourism/Resorts/Hospitality
Impressions - June/July 2021 - 25
Impressions - June/July 2021 - 26
Impressions - June/July 2021 - 27
Impressions - June/July 2021 - Getting More For Your Automatic Press
Impressions - June/July 2021 - 29
Impressions - June/July 2021 - 30
Impressions - June/July 2021 - 31
Impressions - June/July 2021 - Shop Talk
Impressions - June/July 2021 - 33
Impressions - June/July 2021 - TMD Embroidery Production
Impressions - June/July 2021 - 35
Impressions - June/July 2021 - 36
Impressions - June/July 2021 - 37
Impressions - June/July 2021 - TMD Screen Printing Production
Impressions - June/July 2021 - 39
Impressions - June/July 2021 - 40
Impressions - June/July 2021 - 41
Impressions - June/July 2021 - 42
Impressions - June/July 2021 - 43
Impressions - June/July 2021 - TMD DTG
Impressions - June/July 2021 - 45
Impressions - June/July 2021 - 46
Impressions - June/July 2021 - Classified/Ad Index
Impressions - June/July 2021 - On Design
Impressions - June/July 2021 - Cover3
Impressions - June/July 2021 - Cover4
Impressions - June/July 2021 - 55
Impressions - June/July 2021 - 56
Impressions - June/July 2021 - 57
Impressions - June/July 2021 - 58
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