Impressions - October/November 2021 - 44
t hink .
mak e .
d o.
HEAT PRINTING
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at impressionsmag.com/digitaldecorating.
Heat Presses &
the Holiday Market
Cash in on 'the most wonderful time of the year' by taking advantage
of the customization options a heat press can provide.
BY CRIS SAUNDERS, CONTRIBUTING WRITER
Heat transfers have become an increasingly
effective and affordable means of apparel
decoration and custom brand identification.
Opportunities to use transfers are expanding
daily, as are opportunities for using a heat
press as a tool for greater customization
and profit.
What better time to capitalize on this
than the holidays? It's the biggest shopping
season of the year, and consumers likely will
be interested in customizable gift options.
Advancements in inks, papers and heat
presses have expanded the use of transfers
far beyond the realm of garment decoration
and have made heat-transfer application a
pervasive method of custom printing for
many industries. Gone are the days of transfers
being restricted to fabrics and wearables.
Depending on the substrate, options like
sublimation, color copy paper, vinyl and
traditional transfers can be used in the customization
process.
With this in mind, let's delve into some
unique items to customize this holiday
season:
1. Holiday-Themed Aprons: This
product will appeal to at-home holiday
chefs. Customizing an apron can be similar
to a shirt or garment, depending on the
material. Keep in mind that you may need a
larger-format heat press, especially if you're
planning to do an allover sublimation print or
even a larger traditional transfer on the front
of the apron. Remember, just like baking a
cake, getting the best results is a function of
time and temperature. Follow the correct
" recipe " for your transfers of choice.
2. Decorative Dish Towels: Depending
on the material, towels can be another viable
P.44
The holidays are the biggest shopping season
of the year, and consumers likely will be
interested in customizable gift options.
option for allover sublimation printing. Once
again, based on the towel's size, a largeformat
heat press can be useful. Even when
decorating smaller items, a larger platen can
allow you to do multiple prints at once and
increase output.
3. Winter Hats: These items come in
all different shapes and materials. It may
be helpful to use accessory platens to get
IMPRESSIONSMAG.COM OCT./NOV. 2021
the best application on your heat press. You
may even want to invest in a dedicated hat
press, depending on the styles you choose
to decorate.
4. Holiday Artwork on Metal Plaques:
That special photo of a loved one or event
can be transferred using dye-sub printing on
metal plaques to create long-lasting holiday
memories.
http://www.impressionsmag.com/digitaldecorating
http://www.IMPRESSIONSMAG.COM
Impressions - October/November 2021
Table of Contents for the Digital Edition of Impressions - October/November 2021
Impressions - October/November 2021 - CT1
Impressions - October/November 2021 - CT2
Impressions - October/November 2021 - Cover1
Impressions - October/November 2021 - Cover2
Impressions - October/November 2021 - 1
Impressions - October/November 2021 - 2
Impressions - October/November 2021 - 3
Impressions - October/November 2021 - 4
Impressions - October/November 2021 - 5
Impressions - October/November 2021 - 6
Impressions - October/November 2021 - 7
Impressions - October/November 2021 - 8
Impressions - October/November 2021 - 9
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Impressions - October/November 2021 - 11
Impressions - October/November 2021 - 12
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Impressions - October/November 2021 - Cover3
Impressions - October/November 2021 - Cover4
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