Impressions - January/February 2022 - 8

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OVERHEARD
To read more industry news, visit impressionsmag.com/news.
Stahls' Launches UltraColor
Max DTF Transfers
STAHLS', St. Clair Shores, Michigan, has introduced
UltraColor Max direct-to-fi lm (DTF) transfers as a new
custom heat-transfer service option.
UltraColor MAX transfer technology prints logos with a
superior lightweight, stretchable, soft feel and are ideal for
highly detailed designs, including fl oating text, according
to the company. It can be used on cotton, polyester, cotton/
poly blends and tri-blend fabrics.
In addition to superior print results and no color
limitations, UltraColor MAX transfers can be heatapplied
in a single step at a low-temperature application
(290°F) and peels hot. All custom transfers are made in
the United States and available with the fastest possible
turn times, according to the company.
" Th e future of heat printing starts with UltraColor
MAX, " says Josh Ellsworth, STAHLS' EVP of sales
and marketing. " We've shown hundreds of customers
how easy and convenient it is to order and use these
innovative transfers. Heat printers are blown away with
the ability to press detailed, full-color logos on hats, bags
and performancewear. Plus, the cost per impression just
makes sense. You can confi dently say 'yes' to any print job,
any logo placement and almost any delivery deadline. "
For more information, visit stahls.com. - D.S.
This new heat-transfer technology prints logos with a superior
lightweight, stretchable, soft feel, according to the company.
SANMAR NAMES NEW VICE PRESIDENT OF SALES
SanMar Corp., Issaquah, Washington, recently announced
Steve Cuthbert has been named vice president of sales.
¶ Cuthbert's career in the outdoor textile industry
spans 25 years. Most recently, he served as
vice president of sales for The North Face. In the
eight years at the company, Cuthbert bolstered its
worldwide brand and built strong relationships with
suppliers and retailers across the industry, according
to the company. Prior to that, he spent 15
years with Polartec, where he served as director of
sales. ¶ " I've accomplished a lot in my career but
there aren't many times when you can do something
P.8
IMPRESSIONSMAG.COM JAN./FEB. 2022
different with a company that you admire, " Cuthbert
says. " I am so excited for this opportunity - to
be a part of such a strong team and to be the best
resource possible to continue the success they have
had. " ¶ " My experience working with Steve has been
that he puts partnerships and relationships first,
has a very optimistic outlook and has a track record
of success that aligns with SanMar's culture, " says
Jeremy Lott, president of SanMar. " We welcome his
thoughtful perspective and know he will confidently
lead our sales team during this pivotal time. " ¶ For
more information, visit sanmar.com. - D.S.
http://www.impressionsmag.com/news http://www.stahls.com http://www.sanmar.com http://www.IMPRESSIONSMAG.COM
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