t hink . mak e . d o. HEAT PRINTING Like this article? Read more heat printing articles at impressionsmag.com/digitaldecorating. Heat Printing That Performs Use these tips for heat printing on athleisure and performancewear. BY STEPHANIE BRISKE, CONTRIBUTING WRITER As people across the globe continue to work from home, their wardrobe staples have transitioned from dress pants and blazers to athleisure - think matching sweat suits, leggings and other lightweight apparel. For most people, comfort is a motivating factor. For others, wearing such clothes encourages healthier habits and promotes accountability. If you're already dressed for a workout, you're likely to be more active. If you're an apparel decorator who offers heat printing, it's important to understand how you can capitalize on this market by knowing the products you can offer and which heat transfers work best on these lightweight, heat-sensitive items. Many of today's most popular fabrics present decorating challenges when Innovations in heat-applied transfers and materials allow apparel decorators to easily customize trendy and premium pieces without compromising their finish or function. P.52 IMPRESSIONSMAG.COM MARCH 2021http://www.impressionsmag.com/digitaldecorating http://www.IMPRESSIONSMAG.COM