Impressions - April 2022 - 18

Driven by sublimation's quality and fl exibility, teams are getting bespoke
designs, with names, numbers and logos, permanently embedded
into garments. Neale says these same benefi ts are allowing clubs and
corporations to break out of the same-old left-chest logo into something
that celebrates their identity.
To help steer the boundless possibilities associated with custom
sublimation, Founder Sport Group created personalized free " Playbooks. "
In a few minutes, a decorator can create a full catalog of customsublimated
uniforms in team colors and names where customers can
browse, clarify what they like and quickly move up the purchase funnel.
" Custom sublimation will continue to grow, but tried-and-true stock
uniforms will be the majority of sales for quite some time, " Neale
says. " Custom sublimation is generally a premium to stock [options]
and comes with longer lead times, while classic stock uniforms are
game-proven, reliable and off er exceptional value. Th e classics are
classic for a reason. "
Neale has seen looks and styles that started as custom-sublimated
gain popularity, and then get democratized as stock off erings. " We anticipate
a rising tide driving growth in the market overall, while custom
sublimation slowly gains share at diff erent rates in diff erent segments. "
UNIFORMS
Another area to watch in 2022 and beyond is athletic uniform
designs - which has been defi ned by constant change. But while
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New Styles: Athletic Wear
Sign up at impressionsmag.com to get the Impressions Product Guide to
Athletic & Team Apparel & Spiritwear, which will be emailed April 12.
1. Badger Sport Original B-Core Tee
Performance Lab-approved antimicrobial, wicking, and low-pill performance
 Made in Badger Sport's Western Hemisphere factory so every color, size and
gender is guaranteed in-stock every day, according to the company
 Available in 29 colors
Use Info⋅Action #300 at impressionsmag.com/infoaction
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2. Augusta Sportswear Cutter Jersey
Style AG1522 from Carolina Made  Underarms made of 92% polyester/8%
spandex wicking mesh  Color secure technology and raglan sleeves  Ladies'
sizes S-2XL and men's sizes S-3XL available in 26 colors
Use Info⋅Action #301 at impressionsmag.com/infoaction
3. JERZEES DRI-POWER 100% Polyester T-Shirt
Styles 21MR, 21BR and 21MLR  Made of 5.3-ounce 100% polyester preshrunk
jersey  Looks and feels just like classic cotton tees with the benefits of
performance polyester fabric with moisture-wicking and odor-control
technology  Offered in a variety of colors and sizes from youth to adult 3XL
Use Info⋅Action #302 at impressionsmag.com/infoaction
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4. Holloway Ladies Momentum Team Long Sleeve Tee
Style 223702 from Augusta Sportswear Brands  V-neck tee made from
moisture-wicking, odor-resistant fabric  Tagless label and 30+ UPF
protection  Color secure technology that helps prevent dye migration,
according to the company
Use Info⋅Action #303 at impressionsmag.com/infoaction
5. LAT Apparel Men's Football Fine Jersey Tee
Style 6937  Made of 4.5-ounce, 100% combed, ring-spun cotton fine
jersey  Ribbed collar; shoulder-to-shoulder, self-fabric, back-neck tape;
and coverstitched front and back yoke  Double-needle sleeves and
bottom hem; side-seam construction; and EasyTear label  Multiple colors
are available in sizes S-3XLXL
Use Info⋅Action #304 at impressionsmag.com/infoaction
6. Yazbek Performance T-shirt
Styles C1302 and D1302  Made of 4.3-ounce, 100% polyester mesh  Soft feel
with moisture-wicking properties  Five colors are available in men's sizes S-2XL
and women's sizes S-XL
Use Info⋅Action #305 at impressionsmag.com/infoaction
P.18
IMPRESSIONSMAG.COM APRIL 2022
Range of motion, comfort,
temperature regulation and style
continue to be areas of emphasis
when it comes to uniforms.
Photo provided by Augusta
Sportswear Brands.
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Impressions - April 2022

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