Impressions - April 2022 - 19

New Styles: Athletic Wear
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7. Independent Trading Co. Women's California Wave Wash Sweat Pants
Style PRM20PNT  Made of 7.0-ounce, 55% ringspun cotton/45% polyester
three-end fleece  Elastic waistband with drawstring cord, sewn eyelets and
1×1 ribbing at the ankle cuffs  Eight colors are available in sizes XS-2XL
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8. Wolfmark Custom Woven Tie
Style C420-775-058  Woven ties are ideal for teamwear, especially for
gameday travel, according to the company  Compatible with multiple
sports, including football, basketball, hockey, lacrosse and wrestling
 Coordinating ladies' scarves also are available
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9. Delta Apparel Intensity by Soffe Women's Pick Off Pant
Style N5301W  Made of 7.7-ounce, 100% polyester double-knit jersey  Prostyle
tunnel belt loops and 2-inch branded elastic waistband  Double layer
from knee to bottom elastic hem; soil-release and moisture-management
properties  Embroided Intensity logo
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10. Champion Short-Sleeve T-Shirt
Style 8180  Made of 6-ounce, 100% cotton fabric with a 9-inch inseam  Left
hem features the Champion " C " patch  Available in sizes S-3XL
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11. Alleson Athletic Crush Tapered Baseball Pant
From Founder Sport Group  Made of 100% DURA-Stretch 14-ounce, doubleknit
polyester  Four-way stretch comfort  Double-layer knee construction
for enhanced sliding protection  Two single-welt, set-in pockets and five
pro-style belt loops
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12. Russell Athletic Essential Jersey Tee
Styles 64STTM0 and 64STTX0  Made of 4.75-ounce, 60% cotton/40%
polyester preshrunk jersey  Dri-Power moisture wicking, UPF 30+ and odor
protection  Offered in adult, ladies', youth, tank and long-sleeve options
 Youth to adult sizes available in a variety of colors
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change is expected, Augusta Sportswear's Goerke says the category's
core remains the same - an emphasis on range of motion,
comfort, temperature regulation and style.
" How those attributes are designed and delivered in a modern,
contemporary way is critical to stay on top of, " Goerke says. " We
do this by consistently connecting with premier athletes and coaches
in each sport we develop products for to ensure our innovation
meets their needs and beyond. Temperature regulation and wicking
is a focus area for us. "
In 2022, Augusta Sportswear is introducing more breakthrough
styles that use its COOLCORE fabric. In addition, it has placed a real
emphasis on designing more new products with sustainable fabrics.
" We have four new collections boasting our exclusive new EcoRevive
recycled fabric due to debut in early June, " Goerke says.
At A4, the tried-and-true stock uniform is defi ned by customization
for those who can aff ord it. Waugh says because professional
and Division I schools continue to drive trends, the looks and demand
continue to trickle down in sport uniforms.
" Basketball shorts are getting shorter, " he says. " All uniforms
in both genders are more form-fi tting. Speed and agility requirements
push for light weight and less drag. Th e Olympians were all
wearing a second skin. "
Neale says lighter, tighter and more performance-oriented uniforms
are all the rage, including basketball jerseys with slimmer
shoulders and silhouettes; contoured football jerseys that fi t snug
around shoulder pads for a no-grab fi t; and baseball and fast-pitch
pants loaded with features for the athlete.
" Our Crush pant line has quickly become a best-seller due to its
double-layer knee; back-knee venting; and adjustable inseam and
durable stretch fabric, " he says. " Recently, we added a tapered-leg
fi t to this line due to demand, continuing the theme of slimmer,
sleeker silhouettes. Lightweight extends beyond the style to the
decoration. Whether it's light and stretchy silicone screen printing
or full-embedded custom sublimation, teams are looking for
uniforms that will help them perform at their peak. "
Neale says another trend to watch is the continued specialization
of younger athletes, which is driving demand for pro-style uniforms,
as well as an expansion of seasons. Take basketball, which no longer
is confi ned to a clearly defi ned season thanks to travel teams,
summer ball and school teams.
In a time when the country is raising itself from beneath the avalanche
the pandemic caused, the desire, demand and expectation for
apparel to aid in that ascension will continue to drive athletic-wear
suppliers to new places in product, process and people innovation. 
Michael J. Pallerino is an award-winning writer who has written for a
number of national consumer and trade publications. For more information
or to comment on this article, email Michael at mpallerino@gmail.com.
APRIL 2022
P.19
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Impressions - April 2022

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