Impressions - May/June 2022 - 20

With the help of social media, these four personalities are not only leading thriving
businesses, but also educating novice apparel decorators in innovative ways.
By Dustin Shrader,
Managing Editor
T
oday, social media is a major marketing force for every industry
across the globe. Within a virtual universe jam-packed with
voices, certain people have not only mastered self-promotion,
but have given back in an effort to aid others in their own
creative journeys.
The decorated-apparel industry is no different. These influencers
have embraced the concept of paying it forward and have adapted
an " if-I-win-we-all-should-win " mentality. This has ushered in a new
era when it comes to education and the sense of community, and it
throws out the notion of precious secrets that need to be guarded,
instead encouraging collaboration and support for all.
Impressions sat down with four of these impactful decorated-apparel
industry influencers who have made it a priority to educate
novice decorators by sharing their wealth of knowledge and expertise.
Check out the following profiles of each, as well as an accompanying
" rapid-fire-style " Q&A in which the influencers pulled back
the social-media curtain, revealing what makes them tick and what
inspires them to help others.
THE MOTIVATOR
Business: T-Shirt Side Hustle
Owner/Influencer: Stan Banks
Website: tshirtsidehustle.com
Instagram and Facebook:
@tshirtsidehustle
YouTube: T-Shirt Side Hustle
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IMPRESSIONSMAG.COM MAY/JUNE 2022
T-Shirt Side Hustle is aptly named not only for its impact but for
the sheer determination of its owner, Stan Banks. After starting
multiple businesses, he discovered an unexpected creative outlet: photography.
To promote this new venture, he began creating T-shirts.
This innovative marketing tool was a no-brainer, considering his
self-taught knowledge of graphic design.
" People began to ask me if I could make them personalized
T-shirts, " Banks says. " This then fashioned my path into the decoration
industry. "
Through T-Shirt Side Hustle, Banks teaches people the ins and
outs of starting a T-shirt business at home. " As I was trying to enter
the T-shirt industry, I felt there was a lack of information that
could have made my process easier, " Banks says. " So, five years later
after learning my side of the business, I decided to show people
how I was making money to survive. Sharing knowledge and collaboration
is a part of who I am. "
Novice apparel decorators seeking the necessary knowledge
to get their feet wet in the industry will find information and
tools on starting a custom print shop, a T-shirt line, or apparel
brand via T-Shirt Side Hustle's website and corresponding socialmedia
channels. Banks also provides tips and tricks for running heat
presses and understanding screen-printing technology.
" My passion is the impact I can have by helping you start and
run a successful, profitable print business from home or wherever
you may be, " he says.
http://www.tshirtsidehustle.com http://www.IMPRESSIONSMAG.COM
Impressions - May/June 2022

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