Impressions - May/June 2022 - 23

ly opening her own fashion boutique. After losing excitement for
the boutique, Roberson was struck with unexpected inspiration.
" My son handed me a magazine article that l explained how the
influence of hip-hop culture was changing the T-shirt game, " Roberson
recalls. " The very next day I purchased my first Geo Knight
heat press and started printing my own designs for my boutique.
T-shirts became my canvas. I quickly transitioned from selling
hip-hop clothing to printing custom hip-hop-inspired T-shirts.
The business grew fast, and I branched out from printing my own
hip-hop designs to printing for the public. "
Impressions: How much experience did you think you needed
before trying to educate others?
Roberson: I was sharing what little knowledge I knew from day
one with people who asked. My training business started to expand
once people understood the technical side of printing but lacked
the administrative knowledge. In 2019, I started offering my skills
as a business coach. It takes a lot more than technical skill to be
able to offer coaching.
Impressions: What innovations have you seen in the past year
that you think will help decorators be more successful?
Roberson: As far as printing shirts goes, the emergence of DTF
[printing] is a big game-changer for small shops who want the
ability to print high-quality and long-lasting prints on black or
dark-colored shirts in-house. This new technology, when done right,
gives shops the ability to accept jobs that they would normally turn
down. Apps also can help decorators improve their administrative
workflow and increase productivity. An app like Zapier can really
automate a lot of your day-to-day office tasks.
Impressions: How has social media impacted your ability to reach
and educate your audience?
Roberson: Social media has really been vital to helping me grow
the educational side of my business. I offer free video tutorials to
help others on the Lady Print Boss YouTube Channel. My followers
reach out when they need help, and I learn so much from
them as well.
THE PRODUCER
Business: A-Dubb Productions
Owner: Allan Wade
Website: allanawade.com
Facebook and Instagram:
@adubbproductions
YouTube: A-Dubb Productions
Allan Wade
Allan Wade's garment-decorating journey began with a simple request
from his mother to have some shirts made for his uncle and
members of his shipping crew. Little did Wade know that this request
would one day lead to a thriving e-commerce store and popular
YouTube channel providing everything from industry education to
music-video reviews.
" I suggested to [my mom] that we both put some money towards
purchasing a vinyl cutter from Amazon and she agreed, " Wade recalls.
" The vinyl cutter was delivered with no instructions, so I had
difficultly using it. Once I figured things out, I started making tutorials
online showing others how to use it and how they can get
started apparel decorating. "
As his following began to grow, Wade branched out, purchasing a
single-needle embroidery machine. As time passed, he kept expanding
his equipment supply and knowledge.
" I became proficient in using the different equipment I acquired, "
Wade says. " I would get requests from friends to make shirts and
began to be paid for my products and services. I noticed in a few
months that my income was significantly impacted by receiving extra,
unanticipated compensation from my then-hobby. I guess you can
say it changed my financial life, and I saw how valuable it would be
to educate people and show them how they can use different equipment
to change their lives, also. "
Impressions: How much experience did you think you needed
before trying to educate others?
Wade: I guess I never thought that I needed that much, if any,
education to teach others about what I was doing. My approach
was more of a " let's-learn-together " perspective. What is important
is your ability to communicate these processes to people in a way
that they understand.
Impressions: What innovations have you seen in the past year that
you think will help decorators be more successful?
Wade: Now, all you need is a heat press and some heat-applied
transfers, and you are in business. Different companies make it easy for
anyone to submit artwork and receive quality, full-color heat-applied
transfers. Different DTG and lower-costing DTF transfer printers are
making it very easy to get started and be successful for newcomers.
Impressions: Talk about the spirit of collaboration in this industry
and the willingness of those with knowledge to empower others.
Why do you think that has become such an emphasis?
Wade: Collaboration can not only catapult your business but
also give you the fuel and motivation you need to continue pushing
boundaries. When you are introduced to different apparel decorators,
you learn different techniques in which people are using equipment.
Collaborating with others widens your perspective and fuels your
creative mind.
Impressions: How has social media impacted your ability to reach
and educate your audience?
Wade: I would not be who I am in this industry without the many
different social-media platforms that promote my e-store and distribute
my educational videos to my audience. Social media has been
a Godsend in my growth as an apparel decorator and my career as
an influencer. 
" When you are introduced to different
apparel decorators, you learn different
techniques in which people are using
equipment. Collaborating with others
widens your perspective and fuels
your creative mind. "
- ALLAN WADE,
A-Dubb Productions
MAY/JUNE 2022
P.23
http://www.allanawade.com

Impressions - May/June 2022

Table of Contents for the Digital Edition of Impressions - May/June 2022

Impressions - May/June 2022 - CT1
Impressions - May/June 2022 - CT2
Impressions - May/June 2022 - Cover1
Impressions - May/June 2022 - Cover2
Impressions - May/June 2022 - 1
Impressions - May/June 2022 - 2
Impressions - May/June 2022 - 3
Impressions - May/June 2022 - 4
Impressions - May/June 2022 - 5
Impressions - May/June 2022 - 6
Impressions - May/June 2022 - 7
Impressions - May/June 2022 - 8
Impressions - May/June 2022 - 9
Impressions - May/June 2022 - 10
Impressions - May/June 2022 - 11
Impressions - May/June 2022 - 12
Impressions - May/June 2022 - 13
Impressions - May/June 2022 - 14
Impressions - May/June 2022 - 15
Impressions - May/June 2022 - 16
Impressions - May/June 2022 - 17
Impressions - May/June 2022 - 18
Impressions - May/June 2022 - 19
Impressions - May/June 2022 - 20
Impressions - May/June 2022 - 21
Impressions - May/June 2022 - 22
Impressions - May/June 2022 - 23
Impressions - May/June 2022 - 24
Impressions - May/June 2022 - 25
Impressions - May/June 2022 - 26
Impressions - May/June 2022 - 27
Impressions - May/June 2022 - 28
Impressions - May/June 2022 - 29
Impressions - May/June 2022 - 30
Impressions - May/June 2022 - 31
Impressions - May/June 2022 - 32
Impressions - May/June 2022 - 33
Impressions - May/June 2022 - 34
Impressions - May/June 2022 - 35
Impressions - May/June 2022 - 36
Impressions - May/June 2022 - 37
Impressions - May/June 2022 - 38
Impressions - May/June 2022 - 39
Impressions - May/June 2022 - 40
Impressions - May/June 2022 - 41
Impressions - May/June 2022 - 42
Impressions - May/June 2022 - 43
Impressions - May/June 2022 - 44
Impressions - May/June 2022 - 45
Impressions - May/June 2022 - 46
Impressions - May/June 2022 - 47
Impressions - May/June 2022 - 48
Impressions - May/June 2022 - Cover3
Impressions - May/June 2022 - Cover4
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com