Impressions - May/June 2023 - 37
Well-crafted ERP serves as the
foundation to any growing business.
Photo courtesy of Printavo
Th is same tech also includes secure cloud fi le storage and management
of artwork and past jobs in combination with a searchable library of
designs and fonts. " Th ey can also choose from predesigned templates
that allow them to plug in clip art and typefaces. Or they allow clients
to upload their own artwork, " Mertens says. Again, all functions that
will serve to make your life that much easier as a decorator.
" Another successful strategy for new client acquisition and retention, "
Mertens notes, " is to empower consumers to choose graphics and
submit them for professional customization. Th is collaborative approach
does not require the consumer to be the designer, nonetheless in many
cases, the end result is a more professional graphic and an ongoing
relationship with the client. "
Again, it's all about working smarter, not harder. Specifi cally, providing
an online portal of stock art where consumers can search, select and
submit vector graphics for customization, today's graphics management
software, allow a decorator to take full control of the design process
while reducing custom art development costs.
Bottom line, whatever your reservations may have been in the past,
it's important to recognize the power of industry-specifi c software
and how it can help your business. As for those of you who may still
be wary of this kind of tech, the companies providing these kinds of
software packages also have a host of product videos, or online " tours "
on off er providing apparel decorators large and small an opportunity
to see for themselves.
If you like what you see, you can then use these same resources
to narrow down your choices to what makes sense for you and your
particular situation. Th at done, schedule a demo with a rep, and see if
they can't help you fi nd the right kind of online tech to not only take
your business to the next level but truly thrive in the coming years.
Deborah Sexton is a former editor of Impressions Magazine, and now owns her
own company, Saracen Communications, doing digital media marketing, copywriting,
and public relations for companies in the decorated apparel industry.
You can reach her at dsexton@sbcglobal.net.
Good software frees you up to do the
creative work required to grow your
business. Image by Wasana
Resources
Briton Leap/ Embrilliance - embrilliance.com
Inktavo - inktavo.com
YoPrint - yoprint.com
AS FOR THOSE WHO MAY STILL BE
WARY OF THIS KIND OF TECH, THE
COMPANIES PROVIDING THESE
KINDS OF SOFTWARE PACKAGES ALSO
HAVE A HOST OF PRODUCT VIDEOS,
OR ONLINE " TOURS " ON OFFER
PROVIDING APPAREL DECORATORS
LARGE AND SMALL AN OPPORTUNITY
TO SEE FOR THEMSELVES
May/June 2023
P.37
http://www.embrilliance.com
http://www.inktavo.com
http://www.yoprint.com
Impressions - May/June 2023
Table of Contents for the Digital Edition of Impressions - May/June 2023
Impressions - May/June 2023 - CT1
Impressions - May/June 2023 - CT2
Impressions - May/June 2023 - Cover1
Impressions - May/June 2023 - Cover2
Impressions - May/June 2023 - 1
Impressions - May/June 2023 - 2
Impressions - May/June 2023 - 3
Impressions - May/June 2023 - 4
Impressions - May/June 2023 - 5
Impressions - May/June 2023 - 6
Impressions - May/June 2023 - 7
Impressions - May/June 2023 - 8
Impressions - May/June 2023 - 9
Impressions - May/June 2023 - 10
Impressions - May/June 2023 - 11
Impressions - May/June 2023 - 12
Impressions - May/June 2023 - 13
Impressions - May/June 2023 - 14
Impressions - May/June 2023 - 15
Impressions - May/June 2023 - 16
Impressions - May/June 2023 - 17
Impressions - May/June 2023 - 18
Impressions - May/June 2023 - 19
Impressions - May/June 2023 - 20
Impressions - May/June 2023 - 21
Impressions - May/June 2023 - 22
Impressions - May/June 2023 - 23
Impressions - May/June 2023 - 24
Impressions - May/June 2023 - 25
Impressions - May/June 2023 - 26
Impressions - May/June 2023 - 27
Impressions - May/June 2023 - 28
Impressions - May/June 2023 - 29
Impressions - May/June 2023 - 30
Impressions - May/June 2023 - 31
Impressions - May/June 2023 - 32
Impressions - May/June 2023 - 33
Impressions - May/June 2023 - 34
Impressions - May/June 2023 - 35
Impressions - May/June 2023 - 36
Impressions - May/June 2023 - 37
Impressions - May/June 2023 - 38
Impressions - May/June 2023 - 39
Impressions - May/June 2023 - 40
Impressions - May/June 2023 - 41
Impressions - May/June 2023 - 42
Impressions - May/June 2023 - 43
Impressions - May/June 2023 - 44
Impressions - May/June 2023 - 45
Impressions - May/June 2023 - 46
Impressions - May/June 2023 - 47
Impressions - May/June 2023 - 48
Impressions - May/June 2023 - Cover3
Impressions - May/June 2023 - Cover4
https://www.nxtbook.com/emerald/impressions/202404S
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https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
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https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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