Impressions - April 2021 - 10

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To read more industry news, visit impressionsmag.com/news.

Hanes Launches U.S.-Grown
Cotton Initiative
HANESBRANDS, Winston-Salem, North Carolina, has launched a
U.S.-grown cotton initiative to raise sustainability awareness among
printers and promotional-products distributors (PPDs). As part of the
launch, the printwear group also announced that its Hanes Beefy-T
is now being manufactured from 100% U.S.-grown cotton.
" Sustainability and responsible sourcing are important considerations
for customers today, " says Michael Johnson, director of marketing
for Hanes activewear. " We want printers and PPDs to know they
can trust what they are buying from Hanes, and we want them to
be able to talk confidently about sustainability with their customers.
Moving the iconic Hanes Beefy-T, which was created for the printwear
industry more than 40 years ago, to 100% U.S.-grown cotton was
a natural next step in our sustainability journey. And coupled with
innovations such as our 'Clean Canvas' technology, which minimizes
pretreatment to produce sharper prints with less bleeding, this also
makes our Beefy-T the best choice available. "
According to the National Cotton Council of America, U.S. farmers
have made significant strides in growing sustainable cotton crops
by reducing the amount of land needed to produce cotton yields by
almost 50%; diminishing soil erosion by 35%; decreasing water use by
more than 50%; cutting energy use by more than 50%; and lowering
greenhouse gas emissions by 40%.
For more information, visit hanesbrands.com. - D.S.

UNIFI ANNOUNCES CHAMPIONS OF SUSTAINABILITY AWARDS
UNIFI INC., Greensboro, North Carolina, has announced the winners of its REPREVE Champions of
Sustainability awards, which recognize brand, textile and retail partners that have demonstrated
a commitment to supporting a sustainable world.
¶ In the awards' fourth year, 93 companies are being
recognized as REPREVE Champions of Sustainability. This year, award winners Walmart and H&M each
transformed more than a half-billion recycled plastic bottles through their use of REPREVE, while VF
Corp. and Levi Strauss & Co. have transformed more
than 200 million bottles, according to the company.
¶ " Despite the COVID-19 pandemic, Unifi remains
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successful because of its customers, " says Unifi
CEO Eddie Ingle. " With a nearly 20% increase in the
number of winners from the previous year, our brand
partners are demonstrating a steadfast commitment
to sustainability. We want to thank them for their
support for a more sustainable world during these
unparalleled times. " ¶ REPREVE Champions of Sustainability awards will be given to 38 brand and retail
partners that have transformed 10 million or more
recycled plastic bottles and 55 textile partners
that have transformed 50 million or more recycled
plastic bottles via REPREVE performance fibers.
¶ For more information, visit repreve.com. - D.S.

I M P R E S S I O N S M A G . C O M APRIL 2021

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http://www.impressionsmag.com/news http://www.hanesbrands.com http://www.repreve.com http://www.IMPRESSIONSMAG.COM

Impressions - April 2021

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