Impressions - April 2021 - 18

Lycra and polyester blends, will be prevalent this year.
" You may also see tri-blends coming back, but that probably
[will occur] more [with] activewear than uniforms, " he says. " [Regardless,] synthetics will continue to drive the business, " he said.
Guard agrees, with the reminder that 100% polyester isn't the
only fabrication formula that results in performance properties such as moisture wicking and odor control. As such, he says
cotton/polyester blends and tri-blends will continue to be significant players in the athletic-wear category.
Still, other fabrics may be factors for consumers. " Due to the
pandemic, we're starting to see development of fabrics specifically
made for the athlete with greater emphasis on bacterial control,
breathability and a greater emphasis on clean cotton, " Chavez says.
" While the pandemic has hurt a lot of businesses, it seems like it's
revived cotton production, specifically in the USA. "
Chavez says bright, high-visibility colors, combined with reflective accessories, is a popular trend.

" Comfort " and " casual "
are buzzwords across
multiple apparel
categories, including
athletic wear.
Photo provided by
Tri-Mountain.

Popular Styles
The pandemic has influenced clothing choices, with " comfort " and
" casual " being buzzwords whose popularity has been influenced by
the work-from-home phenomenon.

New Styles: Athletic & Team Apparel
Sign up at impressionsmag.com to get the Impressions Product Guide to
Athletic & Team Apparel & Spiritwear, which will be emailed April 13.
1. Russell Athletic Essential Jersey Cotton 10-inch Shorts with Pockets
Style 25843M from S&S Activewear  Made of 6.8-ounce, 100% cotton  DriPower moisture management, and odor and UPF 30+ protection  Covered
elastic waistband with quick cord  Side-entry pockets and Russell logo at
lower right leg
Use Info⋅Action #300 at impressionsmag.com/infoaction

2. Stain Imaging on a Sports Tank Top
Transforms a basic athletic tank top into engaging sideline gear  Unique way to
implement logos, licenses, sports themes and showcase spirit, according to the
company  Also can be paired with other embellishment processes
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. RhinoTech RhinoColor Heat Transfer Paper
A two-step paper that allows digital-printing innovation with vibrant color
technology, according to the company  Metallic, neon and true black and
white, with no weeding required  Can be used on dark garments  Available
in 10, 50 and 100 packs
Use Info⋅Action #302 at impressionsmag.com/infoaction

4. Augusta Sportswear Ladies' Momentum Long-Sleeve Tee
Style 222824  Made of Dry-Excel, 100% polyester interlock knit  Moisturewicking and odor-resistant properties  Tagless label, 30+ UPF sun protection
and color secure technology that helps prevent dye migration  Available in
adult, youth and girls' options

Use Info⋅Action #303 at impressionsmag.com/infoaction

5. Independent Trading Co. Men's Pigment-Dyed Fleece Short
Style PRM50STPD  Made of 9-ounce, 80% ring-spun cotton/20%
polyester blend fleece with 100% cotton, 30-singles face yarn  Elastic
waistband with flat drawcord and tapered knee opening  Sizes XS-2XL
are available in eight colors
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Flexfit 110 Mesh Cap
Style 110M/MT  Mesh panels for ventilation  Flexfit Tech offers superior fit
and the cap offers the ideal combination of breathability and comfort for any
athletic activity, according to the company
Use Info⋅Action #305 at impressionsmag.com/infoaction

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Impressions - April 2021

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