Kitchen & Bath Business May/June 2021 - 39

In more than one instance, S&W Kitchens'
clients have been so impressed with their original
kitchen and bath projects that they asked them to
come back and do things outside of their normal
scope. Although the firm does not specialize in
pools or sliding pocket doors, they partnered with
vendors and subcontractors on one project to bring
to life the resort-style outdoor space their repeat
clients desired.
" Our clients appreciate our quality as a designbuild firm, and we have built up a strong level of
trust with them, " said Chris Druschel, project designer at Central Florida-based S&W Kitchens.
" Stepping outside of our comfort zone has allowed us to open more doors. If every job was a
cookie-cutter kitchen or bath, I don't think half of
us would be in this industry; it's the creativity that
keeps us going and engaged. "
DIVERSIFYING YOUR SERVICES

With the onset of the pandemic, you may have
panicked when clients were delaying - and sometimes even canceling - their projects. Maybe you
had the luxury of time to attend more virtual
events and/or up your social media game. A lot
of you probably tried your hat at eDesign, which
gave you a way to still provide a service to your
clients - even if it was not an all-out renovation. It
is always good to plan ahead and have some other
revenue streams in the form of additional services
you can offer - pandemic or not.
Kandrac and Kole offer a " Design for a Day "
program for clients who do not have the budget
for full-service design and who are comfortable
purchasing products on their own. The designers

BELOW Another of S&W

Kitchens' clients asked for
something outside of the firm's
list of specialties: a mancave -
complete with a station where
the husband can brew his own
beer. S&W's usual projects are
kitchen and bath related, but
these repeat clients knew the
firm would be willing to take
on something different, which
has opened up more doors
for them.

charge a flat fee to meet with the homeowners for a set period of time to create
a presentation and a link for them to start placing their orders immediately.
" It's like a DIY project but with our professional guidance and concierge
service, " said Kandrac, who explained that she and her partner also offer a
flat-fee service for helping homeowners make their product selections when
they are only working with a contractor. " These have been well-received options as we continually try to cater to our clients' needs. "
Brown has been diversifying her talent for years. Aside from her design
services, she also offers the " Dig This Design " blog platform, which operates
sponsored posts and product reviews. During the pandemic, she has published
multiple posts per day as a revenue generator. She has also worked with various
builders to design model homes, which keeps her portfolio constantly fresh.
With the housing shortage in his area, Grubb says accessory dwelling units
(ADUs) are being encouraged in California.
" An additional revenue stream could be that you offer designs for these
ADUs as a specialty - limiting design materials and options but not limiting your profitability, " he added. " I'm seeing more contractors and architects
promoting this, and with the right partnership, you can be built into the
construction costs. "
For showroom operators, Grubb suggests building successful partnerships
with those in the trade for repeat business - not just homeowners,who are often
a one-off sale.He also advises more brand-designer collaboration - especially if
there is a pro in a part of the country where the brand is trying to increase sales.
" I think it is just all about asking what else can we offer, " said Rebecca
West, owner of Seattle-based Seriously Happy Homes, who suggests building partnerships with professionals who specialize in something you may
not - like furnishings - and then the two can be referral colleagues. " There
is also a classic marketing technique of offering services at all price points,
which will guarantee that you sell more middle-of-the-road services over
the lower-end ones. "
Finding ways to diversify your service offerings and project expertise can
help you not only in the challenging times we have been facing of late, but it
will always keep you in tune with client requests and set yourself apart from
the competition. Always be innovating - you never know what's coming
down the pike - and always be prepared.


39
38-39_KBB_0521_SpecialSection.indd 39

5/12/21 12:11 AM



Kitchen & Bath Business May/June 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business May/June 2021

Table of Contents
Editors Note
NKBA Note
Happenings
Trends
Better Business
Skill Set
NKBA List
NKBA 30s Choice
Universal Design
Solutions
Tech Savvy
Before & After
Balanced Budget
Special Section
What's Hot
Favorites
Kitchen & Bath Business May/June 2021 - 1
Kitchen & Bath Business May/June 2021 - Cover1
Kitchen & Bath Business May/June 2021 - Cover2
Kitchen & Bath Business May/June 2021 - 1
Kitchen & Bath Business May/June 2021 - Table of Contents
Kitchen & Bath Business May/June 2021 - 3
Kitchen & Bath Business May/June 2021 - 4
Kitchen & Bath Business May/June 2021 - 5
Kitchen & Bath Business May/June 2021 - Editors Note
Kitchen & Bath Business May/June 2021 - 7
Kitchen & Bath Business May/June 2021 - NKBA Note
Kitchen & Bath Business May/June 2021 - 9
Kitchen & Bath Business May/June 2021 - Happenings
Kitchen & Bath Business May/June 2021 - 11
Kitchen & Bath Business May/June 2021 - 12
Kitchen & Bath Business May/June 2021 - 13
Kitchen & Bath Business May/June 2021 - 14
Kitchen & Bath Business May/June 2021 - 15
Kitchen & Bath Business May/June 2021 - Trends
Kitchen & Bath Business May/June 2021 - 17
Kitchen & Bath Business May/June 2021 - 18
Kitchen & Bath Business May/June 2021 - 19
Kitchen & Bath Business May/June 2021 - Better Business
Kitchen & Bath Business May/June 2021 - 21
Kitchen & Bath Business May/June 2021 - Skill Set
Kitchen & Bath Business May/June 2021 - NKBA List
Kitchen & Bath Business May/June 2021 - NKBA 30s Choice
Kitchen & Bath Business May/June 2021 - 25
Kitchen & Bath Business May/June 2021 - Universal Design
Kitchen & Bath Business May/June 2021 - 27
Kitchen & Bath Business May/June 2021 - Solutions
Kitchen & Bath Business May/June 2021 - 29
Kitchen & Bath Business May/June 2021 - 30
Kitchen & Bath Business May/June 2021 - 31
Kitchen & Bath Business May/June 2021 - Tech Savvy
Kitchen & Bath Business May/June 2021 - 33
Kitchen & Bath Business May/June 2021 - Before & After
Kitchen & Bath Business May/June 2021 - 35
Kitchen & Bath Business May/June 2021 - Balanced Budget
Kitchen & Bath Business May/June 2021 - 37
Kitchen & Bath Business May/June 2021 - Special Section
Kitchen & Bath Business May/June 2021 - 39
Kitchen & Bath Business May/June 2021 - What's Hot
Kitchen & Bath Business May/June 2021 - 41
Kitchen & Bath Business May/June 2021 - 42
Kitchen & Bath Business May/June 2021 - 43
Kitchen & Bath Business May/June 2021 - 44
Kitchen & Bath Business May/June 2021 - 45
Kitchen & Bath Business May/June 2021 - 46
Kitchen & Bath Business May/June 2021 - 47
Kitchen & Bath Business May/June 2021 - 48
Kitchen & Bath Business May/June 2021 - 49
Kitchen & Bath Business May/June 2021 - 50
Kitchen & Bath Business May/June 2021 - 51
Kitchen & Bath Business May/June 2021 - 52
Kitchen & Bath Business May/June 2021 - 53
Kitchen & Bath Business May/June 2021 - 54
Kitchen & Bath Business May/June 2021 - 55
Kitchen & Bath Business May/June 2021 - Favorites
Kitchen & Bath Business May/June 2021 - Cover3
Kitchen & Bath Business May/June 2021 - Cover4
https://www.nxtbook.com/emerald/kbb/202109
https://www.nxtbook.com/emerald/kbb/202107
https://www.nxtbook.com/emerald/kbb/202105
https://www.nxtbook.com/emerald/kbb/202104
https://www.nxtbook.com/nxtbooks/kbb/202102
https://www.nxtbook.com/nxtbooks/kbb/202102_v2
https://www.nxtbook.com/nxtbooks/kbb/202101
https://www.nxtbook.com/nxtbooks/kbb/20201112
https://www.nxtbook.com/nxtbooks/kbb/202010
https://www.nxtbook.com/nxtbooks/kbb/202009
https://www.nxtbook.com/nxtbooks/kbb/20200708
https://www.nxtbook.com/nxtbooks/kbb/20200506
https://www.nxtbook.com/nxtbooks/kbb/202004
https://www.nxtbook.com/nxtbooks/kbb/20200203
https://www.nxtbook.com/nxtbooks/kbb/202001
https://www.nxtbook.com/nxtbooks/kbb/20191112
https://www.nxtbook.com/nxtbooks/kbb/201910
https://www.nxtbook.com/nxtbooks/kbb/201909
https://www.nxtbook.com/nxtbooks/kbb/20190708
https://www.nxtbook.com/nxtbooks/kbb/20190506
https://www.nxtbook.com/nxtbooks/kbb/201904
https://www.nxtbook.com/nxtbooks/kbb/20190203
https://www.nxtbook.com/nxtbooks/kbb/201901
https://www.nxtbook.com/nxtbooks/kbb/201811
https://www.nxtbook.com/nxtbooks/kbb/201810
https://www.nxtbook.com/nxtbooks/kbb/20180910
https://www.nxtbook.com/nxtbooks/kbb/20180708
https://www.nxtbook.com/nxtbooks/kbb/20180506
https://www.nxtbook.com/nxtbooks/kbb/201804
https://www.nxtbook.com/nxtbooks/kbb/20180203
https://www.nxtbook.com/nxtbooks/kbb/201801
https://www.nxtbook.com/nxtbooks/kbb/201711
https://www.nxtbook.com/nxtbooks/kbb/201710
https://www.nxtbook.com/nxtbooks/kbb/201709
https://www.nxtbook.com/nxtbooks/kbb/20170708
https://www.nxtbook.com/nxtbooks/kbb/20170506
https://www.nxtbook.com/nxtbooks/kbb/201704
https://www.nxtbook.com/nxtbooks/kbb/20170203
https://www.nxtbook.com/nxtbooks/kbb/201701
https://www.nxtbook.com/nxtbooks/kbb/20161112
https://www.nxtbook.com/nxtbooks/kbb/201610
https://www.nxtbook.com/nxtbooks/kbb/201609
https://www.nxtbook.com/nxtbooks/kbb/20160708
https://www.nxtbook.com/nxtbooks/kbb/20160506
https://www.nxtbook.com/nxtbooks/kbb/201604
https://www.nxtbook.com/nxtbooks/kbb/20160203
https://www.nxtbook.com/nxtbooks/kbb/201601
https://www.nxtbook.com/nxtbooks/kbb/20151112
https://www.nxtbook.com/nxtbooks/kbb/201510
https://www.nxtbook.com/nxtbooks/kbb/201509
https://www.nxtbook.com/nxtbooks/kbb/20150708
https://www.nxtbook.com/nxtbooks/kbb/20150506
https://www.nxtbook.com/nxtbooks/kbb/201504
https://www.nxtbook.com/nxtbooks/kbb/20150203
https://www.nxtbook.com/nxtbooks/kbb/201501
https://www.nxtbook.com/nxtbooks/kbb/20141112
https://www.nxtbook.com/nxtbooks/kbb/201410
https://www.nxtbook.com/nxtbooks/kbb/201409
https://www.nxtbook.com/nxtbooks/kbb/20140506
https://www.nxtbook.com/nxtbooks/kbb/201404
https://www.nxtbook.com/nxtbooks/kbb/201403
https://www.nxtbook.com/nxtbooks/kbb/201402
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201401
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20131112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201310
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201309
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201304
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201303
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20121112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201209
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201204
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201203
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201109
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201104
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201103
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201011
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201009
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201006
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201004
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201003
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20100102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20091112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200909
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200910
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200908
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20090607
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200905
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200904
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200903
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200902
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200901
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200812
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200811
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200810
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200809
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200808
https://www.nxtbookmedia.com