Kitchen & Bath Business July/August 2021 - 10

HAPPENINGS
Surface Giant Transforms Image
The NATIONAL KITCHEN &
BATH ASSOCIATION (NKBA)
has announced JEANNE
CHUNG as the newest member
of its Global Connect
Advisor team. This group
consists of subject-matter
experts in sales, distribution,
channel, marketing, brand,
product development,
design licensing and business
management for the
residential kitchen and bath
industry worldwide.
High-End Cabinet Brand Evolves
BEMIS MFG. CO. has announced
that VESLA (BEMIS)
HOESCHEN has been appointed
its new chairperson
of the Board of Directors.
She joined the company in
1992, served most recently
as an advisor to the board,
and now she assumes the
role her father held for many
years.
CABICO - NOW KNOWN AS CABICO&CO - is undergoing
a restructuring known as " The Evolution Project "
to increase brand strength and dealer network experience
through new digital tools. Corporate brand
Cabico&co will oversee the Cabico (consumer product
brand) and Elmwood (independent premium brand) products,
encompassing all back-end aspects of the business,
and will leverage new brand pillars, which include
consideration, consistency, co-creation and contribution.
" Cabico&co is rooted in strong core values; we want the
best in the architecture and design industry to seek us
out not only for our products but for the overall experience
that we provide, " said Alain Ouzilleau, president
and CEO of Cabico&co. " Our goal is to contribute to our
partners' success by bringing clarity to the market. We
are one company with distinct brands, each targeting
specifi c market segments. "
SILESTONE BY COSENTINO IS RENEWING its corporate identity
through an external and internal transformation. Its new
simplifi ed and fresher logo was developed by Cosentino's
Image and Brand Team in collaboration with Nadie, an independent
consultancy. It comes in warm red and light blue colors,
depending on the application. The rebranding strategy is
also impacted by the development of the company's HybriQ
technology, which involves a new manufacturing production
process that uses 99% reused water and 100% renewable
energy. HybriQ also off ers a new product composition, which
is a hybrid formula of mineral raw materials with an equal
or better performance over quartz and recycled materials.
British Luxury Brand Goes Global
ANNE KIRCHHOFF has joined
the LIEBHERR APPLIANCES
marketing team as trade
marketing specialist. In
her new role, she will build
relationships with dealers
and showroom associates
around the country through
product trainings, designer
programs and CEUs.
CLIVE CHRISTIAN FURNITURE HAS OPENED its new
showroom in Ho Chi Minh City in Vietnam through a collaboration
with showroom director Richard Long Doan
Cau. The 10,764-sq.-ft. Clive Christian Furniture/Thang
Long Luxury Showroom is located on top of one of the
city's largest skyscrapers, and the region was chosen
for its increase in demand for luxury goods.
" Vietnam is emerging as a destination for high-value
luxury interiors across Southeast Asia, and the appetite
for quality craftsmanship and European standards is
growing, " said Long Doan Cau. " Clive Christian Furniture
was a natural choice for us in this; their globally renowned
designs, craftsmanship and client service made
them the perfect partner. We are proud to join the global
Clive Christian network and to showcase the brand to
our audience in Vietnam and regional Southeast Asia. "
10
/ JULY-AUG. 2021 / KBBONLINE.COM / Th e offi cial publication of NKBA (NKBA.org) and KBIS (KBIS.com)
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Kitchen & Bath Business July/August 2021

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