Kitchen & Bath Business October 2021 - 27

KBIS 2022
Spotlight on Exhibitors
Beko is looking forward to building a relationship
with American consumers, and a great way to do
that is by exhibiting at KBIS. The brand prides
itself on health, wellness and sustainability - three
keywords in today's households.
" KBIS offers the industry stage and the opportunity
to tell the Beko story in the way we want to
tell it, " said Zach Elkin, president of Beko US. " For
2022, that means a new booth design and innovative
new cooling and cleaning products that make
good on our brand promise to empower homeowners
to live healthier, more sustainable lives. "
The company will also introduce its inaugural
Beko Healthy Kitchen Council, which is made
of up key kitchen designers, nutritionists and
wellness experts who will help shape the Beko
Healthy Kitchen - a major focus of the brand in
2022 and beyond.
" Last year, we leveraged the platform provided
by KBIS to proclaim 2021 as " The Year
of Health and Wellbeing " at Beko, " said Elkin.
" We're eager to return to the show to update
the industry on the progress we've made on that
pledge - from record energy-saving accolades
KBB SPECIAL SECTION
 The Classic 3-Hole
Basin Mixer from
Lefroy Brooks in
polished chrome
 Cooper & Graham's
Emile 5-Hole Tub
Filler in brushed nickel
from the EPA to the industry's
boldest promotions to
the launch of new products
and product lines featuring groundbreaking
food preservation, cooling, cleaning and other
technologies. "
This is Beko's fifth consecutive year exhibiting
 Beko's 36-in. French
3-door refrigerator
at KBIS, and the brand will feature the 36-in.,
French 3-door refrigerator that keeps fruits and
vegetables fresh for up to 30 days, as well as a new
dishwasher line with a combination of cleaning
technology and performance enhancement.
Airmada Drying Solutions is new
to KBIS and will introduce its patented
shower drying systems that
solve moisture issues in the bathroom
by preventing mold, mildew,
water marks and slippery floors. The
brand will also feature its Air-Pocket
Door that dries inside a stainlesssteel
pocket when not in use.
" We love connecting with designers,
builders, remodelers, architects
and consumers and are honored
to be part of such a global, well-attended
show, " said Rebecca Jones,
North America territory manager
 The Majestic range and
hood from ILVE
KBIS welcomes Italian appliance
brand ILVE back to the show. The
company feels exhibiting is an important
way to research market
needs and develop products accordingly.
ILVE aims to develop
brand visibility, have contact with
the public and foster new business
at KBIS and will highlight
new stoves, wall ovens, cooktops
and hoods.
 Airmada Drying Solutions'
Air-Pocket Door
for Airmada Drying Solutions. " We pride ourselves on
educating folks on what our products do and how they can
benefit the shower space, help maintain building materials
and support a safe and healthy bathroom environment. "
This year will be World Coppersmith's first time exhibiting at KBIS,
and the brand anticipates meeting a large trade partner group of
interior designers and contractors. The brand is launching a new
website that will feature a 3D rendering tool of its products at the
show, as well as 150-in. screens so attendees can view different
product configurations. World Coppersmith will highlight its
workstation and bar sinks, firepit, copper bathtub and stainless-steel
island hood. Visitors to the booth can enter for a chance to win a
$12,000 copper fire pit that will be on display.
27
Lefroy Brooks and Cooper & Graham plan to
meet new and existing clients and prospects in
person and develop long-lasting partnerships.
The brands return to KBIS after a 10+-year hiatus
and will be featuring luxury kitchen and bath
collections that reference the 20th and 21st centuries.
Visitors to the booth can also learn about
the brands' trade discounts, commercial pricing
and rewards program that is offered to qualifying
design professionals.
" We will be presented with an enormous opportunity
to connect with hundreds of designers,
dealers and builders at this very targeted
show, " said Warren Pearl, president of Lefroy
Brooks/Cooper & Graham. " Also, after many
months of social distancing, an in-person event
will have a special meaning in 2022. "
 A rendering of the World
CopperSmith booth and
one of its workstation sinks
Kitchen & Bath Business October 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business October 2021
