Kitchen & Bath Business October 2021 - 31

SOCIAL MARKETING NEEDS TO SUPPORT YOUR BRAND, TOO
Another form of marketing is social marketing, and most remodelers do it
incorrectly. Just knowing Facebook does not mean you are communicating
your message correctly. Just knowing YouTube does not mean you are posting
videos correctly. When posting wrong, you lose the opportunity to grow
your fan base and share that beautiful website you spent so much time creating.
There is a clear pattern to having your social side of the business driving
traffic to your website. Most are in such a rush to post that they miss the longterm
objective to create valuable, relevant and consistent content. Everyone
associated with your branding must have the same objective. Anyone fixated
on a certain number of social posts to hit a periodic quota will never be able
to offer unique branding content.
All the marketing rules discussed apply to every
aspect of brand marketing, content marketing,
SEO marketing, social media marketing and
even email marketing. They all have their special
place when it comes to websites, but they are each
a component of website marketing. There is no
one specific technology that will win, but if you
understand marketing for the industry and know
how to tie the topics together, then you can be lethal
against the competition for many years to come.
DON'T JUST PASS IT ALL ON TO SOMEONE ELSE
The ability to bring traffic to your website is not just left to the search engines
or social connections. You must take some responsibility, and it is so easy -
assuming you have done a great job organizing your services, your target
locations, your company bio and your customer reviews. From there you
can easily hyperlink many of the same words we use for SEO within your
emails to prospects to guide them to the web pages that help amplify your
proposal process. Remember, you want to differentiate yourself against the
competition, so take the extra few seconds to hyperlink topics to their respective
landing pages on your website. We are not referring to guiding people
to your home page. We are referring to you guiding people to those special
pages that glamorize what you do and where you do it and the customers
who have said nice things about you, too.
IF NOT NOW, THEN WHEN?
Use this unique time where the world is
re-adjusting all at once. Do not feel bad for
the past mistakes. Do not feel intimidated by
what you do not know since everything is learnable.
Feel happy that you made it wherever you
are in life, and realize you can make a change for
one year out - and better yet, for many years to
come. Do not think there are quick-fix answers.
When it comes to marketing, you want to take
a concentrated effort to understand the topics,
have a plan to implement them and then amplify
what you start. Those quality leads are out there.
The question is, are you ready to market yourself
to get them?
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Kitchen & Bath Business October 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business October 2021
