Kitchen & Bath Business January/February 2022 - 34

TRENDS
THE WORLD IN Color
A
LMOST TWO YEARS LATER, and we are still
navigating our way through a global pandemic.
One positive that has come out of
our collective experience is the desire to
persevere and move forward, which I think
we can say is a true movement these days.
And one of the ways in which that is manifesting
itself is through our ever-changing color choices.
" Certainly, there are fads that fl ash up and capture
the attention of the consumer, but color preferences
are more of an evolution, " said Peggy Van
Allen, president of the Color Marketing Group.
" We have been spending more time in our spaces,
and color has become an extremely important
component of creating environments that make
our home a place where we want to spend time
and that provide benefi ts to our well-being. "
When we interviewed the experts for this article,
the words they used to describe what consumers
are gravitating toward in terms of color in their
homes included strength, resilience, comfort, hope,
healing, balance, confi dence, calming and soothing.
POPULAR HUES FOR HOMEOWNERS
Overall, there is a desire toward neutral, calming
hues for overall spaces with bolder pops of color
in smaller elements. Even though they may only
be considered baby steps, consumers are looking at
more colorful options. Th ese pops of color can be
seen in appliances, light fi xtures and accent walls,
and designers are even experimenting with bolder
shades for fl oors, doors and ceilings.
Th e consensus is that neutral shades are still in
the top spot, but clients desire warmer, earthier
tones. According to Van Allen, grays won't go
away completely but are shifting from the blue
side to a warmer one, and designer Andrea ListonJones
of Liston Design Build in St. Charles, Mo.,
says she is seeing a desire for warmer taupe-grays,
also known as greige.
" I do think there was a moment where people
had fun with bright and bold colors to show personality, "
said Santa Monica, Calif.-based designer
Breegan Jane, who also commented that she is
seeing the use of a lot of green and blue hues lately.
" But after a bit of time with all that stimulation,
there's a return to a more soothing space. Neutrals
are the must-have ingredient for that. "
COLORS OF THE YEAR
Farrow & Ball doesn't choose one winning color
annually but rather a palette, and this year's shades
34
/ JAN.-FEB. 2022
By CHELSIE BUTLER
A host of hues abounds as
homeowners are taking more
stock in their spaces
ABOVE Olive Sprig was chosen
as PPG's Color of the Year
for its grounded and versatile
gray-green shade that signifi es
regrowth and resiliency during
today's challenging times.
The color can be used indoors
and outside and is meant to
pair with natural materials.
Ppgpaints.com
BELOW BEHR PAINT CO.'s
Color of the Year is Breezeway,
a silvery green shade with cool
undertones inspired by natural
sea glass. The hue represents
coolness and peace, as well as
a desire to move forward and
discover. Behr.com
http://www.Behr.com http://www.Ppgpaints.com
Kitchen & Bath Business January/February 2022

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