Kitchen & Bath Business/KBIS January/February 2022 - KBIS41

WEDNESDAY, FEBRUARY 9
9:00 AM - 10:30 AM
OCCC: S230B
Format: Live Only
WORKSHOP: What to Expect for Remodeling in 2022
and Beyond
Mischa Fisher, Angi Inc.
Topic Area: Grow Your Business
2020 and 2021 were incredible - and incredibly unexpected - years
for the kitchen, bath and remodeling industry. This session will cover
the economic fundamentals and trends shaping the market, what's
driving both consumer spending behavior and skilled tradesperson
recruitment behavior, and what to expect in 2022 and beyond.
9:15 AM - 10:15 AM
OCCC: S230C
Format: Hybrid
Kosher Kitchens - Is the Work Triangle Dead?
Rachel Groundland, Groundland Interiors
Topic Area: Design
Rachel Groundland is the Principal Designer at Groundland Interiors,
as well as Director of Marketing for Yeshiva Beth Yehudah.As an
Orthodox Jewish cook who previously owned a successful Kosher
catering company, Rachel is passionate about prepping delicious
meals and desserts for her friends and family, and is uniquely
qualified to understand the specific requirements for a kosher
kitchen.Rachel specializes in Kosher Kitchen Design, and aside from
creating beautiful, functional kitchens; her kitchens are designed to
create meaningful connections for families that cook together for the
Sabbath and Holidays. The kitchen is the hub where families gather,
and memories are made. A well planned kitchen design will help
create an incredible experience.Because of these requirements , it
is necessary to familiarize designers with the concepts of cooking
Kosher, with separate zones for Meat, Dairy and Pareve (contains
neither dairy or meat, or their derivatives). The need to find extra
space to accommodate separate Meat, Dairy and Pareve dinnerware,
and utensils, as well as separate appliances is a unique challenge.
It is not uncommon to see kosher kitchens that contain three sinks,
two dishwashers, two separate ovens and microwaves, as well as
separate countertops for Meat, Dairy and Pareve.
9:15 AM - 10:15 AM
OCCC: S230E
Format: Hybrid
Smart Technology for All Living In Place Clients
Toni Sabatino, AKBD, Ryan Herd, Toni Sabatino Style
Topic Area: Grow Your Business
Smart Technology is not Big Brother - It's Your New Best Friend!
Most homes already have some level of technology and in the
future, all homes will be very connected. Learn from 2 well known
experts what smart technology can do to help your clients Live In
Place and expand your business. Discover a new world of devices
that can help everyone Live In Place, regardless of their age or
physical limitations. Understand how technology has gone from
just a thermostat you dial in to controlling almost everything in your
home, sometimes automatically! But at the same time, learn how
smart technology can provide medical solutions in the home, the
Pros & Cons of smart technology, and the professionals you should
work with to ensure that your clients get the best solutions.
11:00 AM - 12:00 PM
OCCC: S230D
Format: Hybrid
Building a Killer Brand: How to Leverage These
FREE Business Platforms to Tell an Exceptional Story
Allison Rea, FEI Group
Topic Area: Grow Your Business
Two of the largest internet platforms out there are Google and
LinkedIn, but they are arguably the most underutilized for business.
Oftentimes, they're overlooked for Facebook and Instagram... much
to the detriment of your business. In this interactive session, we'll
discuss proven techniques to gain legitimate followers on LinkedIn,
what to post, how often to post it and take a look at businesses
who are doing an insanely awesome job building their brand and
telling their story professionally on this free and powerful platform.
As for Google, did you know you can hire a Google-approved
photographer for under $500? This person will come to your design
center or showroom and take a 360-degree tour of your facility
along with still photos that you can post to your business listing.
This earns you big points with google (think higher organic search
ratings) but gives potential customers an enticing reason to come
see you in person. If you're looking to tell an authentic story in
order to grow your business, attract and hire employees or boost
your online exposure without paying an agency to do it for you, this
session is for you.
11:00 AM - 12:00 PM
OCCC: S230A
Format: Live Only
Brand New! Building Your Best Brand
Joseph DeCasperis, Joseph DeCasperis Design
Topic Area: Grow Your Business
How does a 24 year old with an advertising degree end up owning a
kitchen and bath design studio? The answer is simple - marketing
transcends any industry. But, it takes more than just marketing to
get the phone to ring. It takes branding and great service, too. In
this practical session, we'll observe key branding opportunities you
can quickly put into action that will set yourself apart. We'll discuss
ways to elevate your client's experience, from the initial phone
call to the birthday parties, family gatherings, and neighborhood
potlucks they'll keep inviting you to. And, we'll go over a crash
course in branding, marketing, and customer service resources I wish
I knew about entering into the industry. Remember, you turn houses
into homes. Become a household name along the way.
KBIS.com 41
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Kitchen & Bath Business/KBIS January/February 2022

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